Social Marketing Manager, Selling Partner Communities
Apply NowCompany: Amazon
Location: Seattle, WA 98115
Description:
Our worldwide vision is to be the most Seller-centric online global community, creating destinations for knowledge, news, inspiration, and celebration, dedicated to helping Selling Partners (SP) develop their full potential and success in the Amazon store.
We accomplish this vision with the following three objectives: 1) Build magical experiences to provide SPs opportunities to connect directly with Amazon and each other, thus creating a valuable and inclusive community, 2) Create and govern SP communications and content to inspire, educate, and engage in multi-directional channels between SPs and Amazon at scale; and 3) Measure SP Perceptions, develop SP Insights, and advocate on their behalf.
We are seeking a talented and creative Social Media Manager who has a proven track record with creating high-performing social campaigns. You will own our Seller-facing @SellonAmazon social handles and manage end-to-end organic social strategy and execution for our platforms, with a focus on new and emerging channels. This role is directly responsible for reach and engagement goals, anticipating and mitigating risks, and identifying opportunities for growth. You will develop platform playbooks, monitor social media trends, and industry developments to improve our social presence.
The ideal candidate thrives in a dynamic environment where they have significant ownership, is an excellent communicator, and has strong business judgment. Experience with influencing internal and external partners is required. A successful candidate will have a good understanding of social media, with a proven track record of planning, launching, and reporting on a range of social media campaigns across various platforms.
Key job responsibilities
\tOwn the end-to-end organic social strategy for the Communities @SellonAmazon brand experience, scaling our social presence and driving reach growth and engagement across key social platforms. This includes overseeing the strategic expansion and optimization on TikTok, YouTube and other high-potential social media platforms.
\tManage social media publishing calendar across channels to ensure a balanced organic content strategy, aligning with periodic goals of the team and driving positive seller sentiment across key seller experiences.
\tLead proactive engagement marketing efforts by partnering closely with the Community moderator team to create outreach strategies that drive engagement among selling partners who currently do not follow us.
\tWork cross-functionally with broader teams (e.g., Marketing, PR, Public Policy) to execute campaigns and programs, driving excitement for key product/service launches and community-building experiences.
\tIdentify emerging channel trends (content formats and subject matter) to define and execute experiments. Work with the Content team to provide necessary inputs for acquiring social creative assets and develop mechanisms to seek inputs from partner teams to synergize existing content and assets.
\tSet, track, and report on performance metrics in regular business reviews.
About the team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Hands on working experience on native social media platforms and Sprinklr.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
We accomplish this vision with the following three objectives: 1) Build magical experiences to provide SPs opportunities to connect directly with Amazon and each other, thus creating a valuable and inclusive community, 2) Create and govern SP communications and content to inspire, educate, and engage in multi-directional channels between SPs and Amazon at scale; and 3) Measure SP Perceptions, develop SP Insights, and advocate on their behalf.
We are seeking a talented and creative Social Media Manager who has a proven track record with creating high-performing social campaigns. You will own our Seller-facing @SellonAmazon social handles and manage end-to-end organic social strategy and execution for our platforms, with a focus on new and emerging channels. This role is directly responsible for reach and engagement goals, anticipating and mitigating risks, and identifying opportunities for growth. You will develop platform playbooks, monitor social media trends, and industry developments to improve our social presence.
The ideal candidate thrives in a dynamic environment where they have significant ownership, is an excellent communicator, and has strong business judgment. Experience with influencing internal and external partners is required. A successful candidate will have a good understanding of social media, with a proven track record of planning, launching, and reporting on a range of social media campaigns across various platforms.
Key job responsibilities
\tOwn the end-to-end organic social strategy for the Communities @SellonAmazon brand experience, scaling our social presence and driving reach growth and engagement across key social platforms. This includes overseeing the strategic expansion and optimization on TikTok, YouTube and other high-potential social media platforms.
\tManage social media publishing calendar across channels to ensure a balanced organic content strategy, aligning with periodic goals of the team and driving positive seller sentiment across key seller experiences.
\tLead proactive engagement marketing efforts by partnering closely with the Community moderator team to create outreach strategies that drive engagement among selling partners who currently do not follow us.
\tWork cross-functionally with broader teams (e.g., Marketing, PR, Public Policy) to execute campaigns and programs, driving excitement for key product/service launches and community-building experiences.
\tIdentify emerging channel trends (content formats and subject matter) to define and execute experiments. Work with the Content team to provide necessary inputs for acquiring social creative assets and develop mechanisms to seek inputs from partner teams to synergize existing content and assets.
\tSet, track, and report on performance metrics in regular business reviews.
About the team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Hands on working experience on native social media platforms and Sprinklr.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.