Digital Media Manager
Apply NowCompany: Reckitt
Location: Toronto, ON M4E 3Y1
Description:
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
About the role
The Digital Media Manager plays a pivotal role in leading Reckitt's digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the media team, you will be responsible for co-creating digital activation plans across key Reckitt brands in collaboration with a wider team - supported by the local Audience & Performance teams.
You will oversee the daily media performance across key channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key digital platform(s) - responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.
The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt's campaigns are activated with excellence in-platform. Reporting directly to the Head of Trading - you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.
Your responsibilities
The experience we're looking for
The skills for success
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
About the role
The Digital Media Manager plays a pivotal role in leading Reckitt's digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the media team, you will be responsible for co-creating digital activation plans across key Reckitt brands in collaboration with a wider team - supported by the local Audience & Performance teams.
You will oversee the daily media performance across key channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key digital platform(s) - responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.
The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt's campaigns are activated with excellence in-platform. Reporting directly to the Head of Trading - you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.
Your responsibilities
- Working closely with the media team to ensure all digital campaign details get actioned in accordance with the campaign briefs
- Create digital activation plans to ensure campaigns are set-up for success
- Present key recommendations advising on digital media channels & in-platform tactics that align to the media comms objectives
- Oversee a team of digital traders, providing necessary training & assistance in managing digital campaigns in-platform
- Champion in-platform best practices & upskill the internal trading team on new platform capabilities
- Collaborate with cross-functional teams to execute digital test & learns
- Providing monthly media actualizations to media teams
- Ensuring the team shares weekly optimization and insights with the media team
- Identify new testing opportunities that will help drive our media activations forward, through working with industry partners and internal stakeholders
- Be proactive in sharing good results, case studies to wider teams
The experience we're looking for
- A desire to grow your knowledge of digital marketing platforms
- Champion being a subject matter expert and upskilling the wider team
- Strong stakeholder management with excellent communication skills
- Excellent organization skills with the ability to prioritize tasks
- Proactive team player with a can-do attitude to solving problems
- High level of curiosity and willingness to propose new ideas
- Good proficiency in using Excel & PowerPoint
The skills for success
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.