Thought Leadership & Social Content Director

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As Director of Thought Leadership & Social Content, you will be responsible for driving - and creating - thought leadership and social content for a myriad of channels, partnering with our executive leaders to build their social and media profiles.

The successful candidate is scrappy with a renaissance mind. You understand when a moment calls for deep thought leadership content, or fun/authentic social trend content, and can deftly navigate between creating content for both. You'll be deeply invested in social conversation as it pertains to areas relevant to Docusign's business including, but not limited to, AI, contract platforms, and SaaS trends. You'll partner with the Director of Organic Social who manages Docusign's social channels, developing a fresh social voice and POV that aligns with the new Docusign brand, leveraging authentic social trends where it makes sense, and driving toward the business outcomes that explain and demonstrate the value of intelligent agreement management.

Docusign is at an exciting inflection point - we're expanding beyond e-signature and want to explain to stakeholders in all parts of business the value that comes from Docusign Intelligent Agreement Management. To help in this effort, you'll need to be able to create proactive social content for the different personas we're trying to reach, closely follow news, conversation, and social trends to assess which platforms and tactics are best for which audiences, and effectively explain those stories to grow and engage the right audiences. You'll be working with executives and practitioners across the company, surfacing the best stories and product value to share, and devising the best way to earn share of voice in the social space.

A bit about you: You have great judgment, an authentic voice, and know when to deploy it. You're creative and are a voracious learner of new creative storytelling techniques. You love picking up a camera to tell a story. You're well-versed in the ways of social on all platforms (LinkedIn included). You love to dig into all aspects of the work. You'll need to be able to seek out information to support business goals, distill what you've found, create social strategies, draft narratives and plans, and then execute - including holding the camera to capture content when the need arises. To succeed, you'll be proactive, organized, and able to thrive in a matrixed environment. You have strong writing skills, but you love a good edit. You enjoy the challenge a tight deadline brings and have the wit and scrappiness to meet it. You love to get into the weeds and help tell a story. You are flexible in the face of change. You get joy from growing an enterprise that helps businesses and people be successful. You bring top-tier emotional intelligence and a sense of humor to all you do.

This position is an individual contributor role reporting to the Sr. Director, Corporate Communications.

Responsibility

• Create social and thought leadership content
• Work with senior leadership to capture insights about industry trends and company news as it relates to Docusign's business and leadership
• Create content - videos, photos, text - for Docusign social platforms and Docusign executives
• Stay abreast of modern content creation tools and practices
• Work cross-functionally with company executives, stakeholders, partners, and third-parties to create and produce social content and campaigns
• Identify and develop effective social personalities inside and outside of Docusign
• Be an expert in - and up-to-date with - social media trends and best practices, including tooling, production, and current events
• Provide strategic counsel for Docusign executives, employees, and partners on social best practices
• Devise and produce necessary social narratives, campaigns, and materials

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 12+ years of communications experience at major corporations, including 8+ years helping social communications and/or channels

Preferred

• Excellent written and verbal communication skills with proven ability to devise social programs and produce social content that differentiates companies
• Flexibility and a bias to action
• An excitement to dig into the work personally
• BS/BA degree or equivalent
• Experience at public companies, especially in the SaaS space
• Experience working with corporate teams in technology or enterprise social settings
• Excellent cross-functional communication experience
• Proven experience thriving in a matrixed environment
• Strong ability to advocate and influence at any level: from executives to peers to working teams
• Strong content creation, copywriting and editing skills, with the ability to articulate complex issues in a clear and concise manner

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $134,900.00 - $216,975.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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