Manager - Cobrand Card Product Management
Apply NowCompany: Marriott International
Location: Bethesda, MD 20817
Description:
Job Description
JOB SUMMARY
The Manager, Cobrand Credit Cards is a key member of the Card Management and Marketing team, which sits under Global Cards. In partnership with several leading financial institutions, this role is responsible for planning and executing customer marketing initiatives across the US Cards business. Along with the Sr. Manager, this role works to ensure existing cardmembers are consistently engaged by creating and deploying spend marketing campaigns, developing customer communications to ensure seamless benefits fulfillment and product awareness, managing exclusive cardmember events and overseeing other initiatives that increase customer love and grow share of wallet.
CANDIDATE PROFILE
Education and Experience
Required
4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major and at least 2 years' experience in business, sales and marketing, management operations, or related professional area
Experience managing competing priorities and collaborating with partners/cross functional teams
Financial analysis experience
Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends
Preferred
Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines
Specialized experience in Loyalty program and/or credit cards
Experience in partnering with loyalty and brand marketing through various channels: direct mail, email, web, contact centers, social media
CORE WORK ACTIVITIES
Loyalty Management
Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to:
Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios.
Implement promotions and other programs to drive share of wallet and lower attrition.
Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits.
Manage customer complaints and coordinate with banks as needed.
Partner with Loyalty team to integrate offers into Loyalty marketing channels and vice versa.
Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity.
Partner with Finance for bonus code management.
Liase with New Product Development team to launch new benefits as needed to remain ahead of the competitive set.
Cardmember Engagement
Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans.
Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities.
Maintaining Goals
Submits reports in a timely manner, ensuring delivery deadlines are met.
Promotes the documentation of project progress accurately.
Provides input and assistance to other teams regarding projects.
Managing Work, Projects, and Policies
Manages and implements work and projects as assigned.
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Analyzes information and evaluates results to choose the best solution and solve problems.
Provides timely, accurate, and detailed status reports as requested.
Demonstrating and Applying Discipline Knowledge
Provides technical expertise and support to persons inside and outside of the department.
Demonstrates knowledge of job-relevant issues, products, systems, and processes.
Demonstrates knowledge of function-specific procedures.
Keeps up-to-date technically and applies new knowledge to job.
Uses computers and computer systems (including hardware and software) to enter data and/ or process information.
Additional Responsibilities
Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
Informs and/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
The salary range for this position is $93,400 to $120,500 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JOB SUMMARY
The Manager, Cobrand Credit Cards is a key member of the Card Management and Marketing team, which sits under Global Cards. In partnership with several leading financial institutions, this role is responsible for planning and executing customer marketing initiatives across the US Cards business. Along with the Sr. Manager, this role works to ensure existing cardmembers are consistently engaged by creating and deploying spend marketing campaigns, developing customer communications to ensure seamless benefits fulfillment and product awareness, managing exclusive cardmember events and overseeing other initiatives that increase customer love and grow share of wallet.
CANDIDATE PROFILE
Education and Experience
Required
4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major and at least 2 years' experience in business, sales and marketing, management operations, or related professional area
Experience managing competing priorities and collaborating with partners/cross functional teams
Financial analysis experience
Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends
Preferred
Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines
Specialized experience in Loyalty program and/or credit cards
Experience in partnering with loyalty and brand marketing through various channels: direct mail, email, web, contact centers, social media
CORE WORK ACTIVITIES
Loyalty Management
Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to:
Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios.
Implement promotions and other programs to drive share of wallet and lower attrition.
Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits.
Manage customer complaints and coordinate with banks as needed.
Partner with Loyalty team to integrate offers into Loyalty marketing channels and vice versa.
Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity.
Partner with Finance for bonus code management.
Liase with New Product Development team to launch new benefits as needed to remain ahead of the competitive set.
Cardmember Engagement
Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans.
Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities.
Maintaining Goals
Submits reports in a timely manner, ensuring delivery deadlines are met.
Promotes the documentation of project progress accurately.
Provides input and assistance to other teams regarding projects.
Managing Work, Projects, and Policies
Manages and implements work and projects as assigned.
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Analyzes information and evaluates results to choose the best solution and solve problems.
Provides timely, accurate, and detailed status reports as requested.
Demonstrating and Applying Discipline Knowledge
Provides technical expertise and support to persons inside and outside of the department.
Demonstrates knowledge of job-relevant issues, products, systems, and processes.
Demonstrates knowledge of function-specific procedures.
Keeps up-to-date technically and applies new knowledge to job.
Uses computers and computer systems (including hardware and software) to enter data and/ or process information.
Additional Responsibilities
Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
Informs and/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
The salary range for this position is $93,400 to $120,500 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.