Dealer Training and Activation Lead
Apply NowCompany: eBay
Location: Salt Lake City, UT 84118
Description:
At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
US Vehicles Dealer Training and Activation Lead
At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
Context
Vehicles are uniquely suited to eBay's platform, and in the early 2000's vehicles especially were a major growth driver for eBay. eBay formed the "eBay Motors" sub-brand and business team during this period. The magnitude of vehicles Gross Merchandise Volume (GMV) on eBay became so big that it was making it hard for management to clearly communicate to investors what else was going on in the business. All those vehicle transactions were also attracting vertically tailored competitors. And these two factors together - the scale of vehicles GMV and the threat from competitors - led eBay to carve vehicles GMV apart from the rest of the business reporting in 2007 and stop reporting it altogether in 2013. With this pull-back in focus, the vehicle's portion of eBay Motors came under pressure.
Through the next decade, eBay overall and eBay Motors specifically went through many changes. By 2020, competitors in many of eBay's "enthusiast" categories were chipping away at eBay's historically dominant position by creating vertically tailored customer experiences. In response, eBay developed a "focused category" strategy to optimize the selling and buying experience in select "focus categories", starting with high-end watches, handbags, and collectible sneakers, plus trading cards, and soon automotive parts. In the subsequent 5 years, eBay saw phenomenal growth off the investments in these focus category experiences and other platform wide investments in payments, advertising, and the overall customer experience. The market for online vehicles sales also saw growth, as enthusiast-tailored marketplaces followed a similar competitive playbook to threaten eBay's historical dominance in the core enthusiast portion of the vehicle's market. This period also saw state DMVs and other automotive services providers such as financing, insurance, and transportation, become more online enabled. Software businesses emerged to take advantage of this changing landscape to address key customer needs of Trust and Convenience. In early 2024, eBay Motors started a partnership with Caramel, a software business that created a safe and easy checkout experience for used car transactions, helping customers navigate the complicated sale or buying process and offering buyers access to financing, transportation services, insurance, and safe and easy payment options. In late 2024, after seeing success integrating Caramel to serve its enthusiast vehicles customers, eBay began further investing in transforming the Vehicles portion of eBay Motors, consistent with the focused category investments it has made in other areas. In Q1 of 2025, eBay announced that it had acquired Caramel.
The role
eBay is seeking a Dealer Training and Activation Lead to join our growing US Vehicles business unit team and lead the strategy, development, and execution of commercial seller education initiatives and communications. eBay is reliant on its commercial sellers (dealerships and institutional vehicle sellers) to drive inventory selection and GMV in the marketplace. The Dealer Training and Activation Lead will work in collaboration with our Dealer Sales and Growth teams to develop and deliver effective training collateral designed to help drive seller adoption of eBay's new Secure Checkout experience. In addition, this role will lead the creation and delivery of all sales and support materials to these commercial sellers and manage marketing campaigns and customer facing events and trade shows.
Responsibilities:
Qualifications:
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
Explore Location
The base pay range for this position is expected in the range below:
$101,200 - $174,100
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
US Vehicles Dealer Training and Activation Lead
At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
Context
Vehicles are uniquely suited to eBay's platform, and in the early 2000's vehicles especially were a major growth driver for eBay. eBay formed the "eBay Motors" sub-brand and business team during this period. The magnitude of vehicles Gross Merchandise Volume (GMV) on eBay became so big that it was making it hard for management to clearly communicate to investors what else was going on in the business. All those vehicle transactions were also attracting vertically tailored competitors. And these two factors together - the scale of vehicles GMV and the threat from competitors - led eBay to carve vehicles GMV apart from the rest of the business reporting in 2007 and stop reporting it altogether in 2013. With this pull-back in focus, the vehicle's portion of eBay Motors came under pressure.
Through the next decade, eBay overall and eBay Motors specifically went through many changes. By 2020, competitors in many of eBay's "enthusiast" categories were chipping away at eBay's historically dominant position by creating vertically tailored customer experiences. In response, eBay developed a "focused category" strategy to optimize the selling and buying experience in select "focus categories", starting with high-end watches, handbags, and collectible sneakers, plus trading cards, and soon automotive parts. In the subsequent 5 years, eBay saw phenomenal growth off the investments in these focus category experiences and other platform wide investments in payments, advertising, and the overall customer experience. The market for online vehicles sales also saw growth, as enthusiast-tailored marketplaces followed a similar competitive playbook to threaten eBay's historical dominance in the core enthusiast portion of the vehicle's market. This period also saw state DMVs and other automotive services providers such as financing, insurance, and transportation, become more online enabled. Software businesses emerged to take advantage of this changing landscape to address key customer needs of Trust and Convenience. In early 2024, eBay Motors started a partnership with Caramel, a software business that created a safe and easy checkout experience for used car transactions, helping customers navigate the complicated sale or buying process and offering buyers access to financing, transportation services, insurance, and safe and easy payment options. In late 2024, after seeing success integrating Caramel to serve its enthusiast vehicles customers, eBay began further investing in transforming the Vehicles portion of eBay Motors, consistent with the focused category investments it has made in other areas. In Q1 of 2025, eBay announced that it had acquired Caramel.
The role
eBay is seeking a Dealer Training and Activation Lead to join our growing US Vehicles business unit team and lead the strategy, development, and execution of commercial seller education initiatives and communications. eBay is reliant on its commercial sellers (dealerships and institutional vehicle sellers) to drive inventory selection and GMV in the marketplace. The Dealer Training and Activation Lead will work in collaboration with our Dealer Sales and Growth teams to develop and deliver effective training collateral designed to help drive seller adoption of eBay's new Secure Checkout experience. In addition, this role will lead the creation and delivery of all sales and support materials to these commercial sellers and manage marketing campaigns and customer facing events and trade shows.
Responsibilities:
- Assess customer needs/pain points and identify gaps where additional educational and training materials would most effectively help achieve key business outcomes and results
- Develop and execute operational plans to support initiatives' success including commercial customer acquisition and growth
- Create content including videos, sales/marketing collateral, and testimonials highlighting key value propositions in support of sales objectives
- Create and deliver training curriculum and guides providing instructional support to commercial customers designed to optimize their selling success on eBay's marketplace focused on driving adoption of eBay's Secure Checkout
- Develop executive ready presentations highlighting project goals and outcomes
Qualifications:
- 3+ years of related experience
- Demonstrated ability to project manage across peer groups and lead projects to successful completion
- Excellent verbal and written communication skills, including the ability to effectively present content
- Experience in creating marketing content and training materials and working with the necessary tools and platforms to create
- Experience organizing trade shows and events a plus
- Comfort using data to make decisions with imperfect information where there is ambiguity and a need to meet deliverables and drive initiatives to completion within specified timelines
- High degree of ownership and commitment to results
- Automotive industry experience a plus but not required
- Self-motivated to find opportunities and challenges in the business
- Organized problem solver who balances attention to detail with efficiency
- Ambition to grow professionally and willingness to work hard, learn/adapt, and provide feedback both upward and to peer teams
- Personal passion for eBay & eBay Motors. Passion for the enthusiast vehicles space is not required; however, candidate must be willing and able to quickly learn about and embrace the vehicles enthusiast community. Candidate must have a strong desire to meet customers and help eBay win!
- Candidate must be willing to work in person a minimum of 3 days per week, along with occasional travel.
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
Explore Location
The base pay range for this position is expected in the range below:
$101,200 - $174,100
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.