Global Audience Strategy Lead, Agencies & Partners

The Global Audience Marketing Team is seeking an experienced and strategic leader to join our team as a Global Audience Strategy Lead for Agencies and Partners. In this role, you will develop and execute global audience strategies that maximize value for customers and enhance marketing impact for our business. You will collaborate with leaders across product, sales, data science, marketing insights, and cross-functional marketing teams to cultivate an in-depth understanding of audiences and identify growth opportunities where marketing can drive the most impact. Audience Strategists have knowledge of a broad client set; from established global brands, large agencies and third-party partners, to regional disruptors or independent agencies. Understanding, engaging, and influencing the multiple touch-points a business has across Product, Sales, Marketing, and the ecosystem of third party partners, is a must. This highly collaborative role requires a thorough understanding of global and integrated marketing strategy, measurement methodologies and go-to-market execution across scaled and direct marketing channels.

Global Audience Strategy Lead, Agencies & Partners Responsibilities

• Analyze qualitative and quantitative data to develop comprehensive audience insights and corresponding market strategies for Large Advertiser, Agencies and Partner audiences.
• Identify marketing growth opportunities by leveraging client, sales, and product feedback.
• Develop and execute audience segmentation strategies across marketing channels and support opportunity sizing and addressability across channels.
• Define measurable goals that align with broader marketing objectives and partner with data-science to drive annual measurement plans and learning agenda.
• Establish and track key performance metrics to optimize marketing impact.
• Synthesize complexity and Influence cross-functional stakeholders and leaders towards alignment on global strategies and implementation
• Continuously refine strategy based on performance insights and market trends.
• Design & represent quarterly global strategy progress, learnings & performance insights with Executive Leadership

Minimum Qualifications

• 10+ years of experience in strategic planning, growth marketing, or marketing analytics
• Bachelor's degree in Marketing, Business, or related field
• Expertise in integrated marketing channels, audience targeting, and measurement
• Demonstrated analytical skills with experience in data-driven decision-making
• Proven experience defining and execute marketing strategies that drive measurable business growth
• Leadership and cross-functional collaboration skills, with the experience influencing executive stakeholders
• Proven communication skills
• Experience translating complex data insights into actionable business strategies

Preferred Qualifications

• Experience in management consulting, corporate strategy, or sales operations
• Experience working with or for a top Global Agency or Third Party Partner (supporting Large Advertisers)
• Extensive experience working across global markets and organizations

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

$180,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .