Associate Executive Director
Apply NowCompany: NYC Health + Hospitals
Location: Bronx, NY 10467
Description:
Lincoln Medical and Mental Health Center is one of New York City's premier acute care hospitals. Located in Downtown Bronx, Lincoln is a teaching hospital renowned for its Centers of Excellence, and a recognized industry leader in the implementation of state-of-the art medical technology and best practices. Our team of highly trained and caring medical professionals is dedicated to providing the highest quality health care that is safe, compassionate, culturally competent and patient-centered. Comprehensive services are offered in three major primary care areas: Medicine, Pediatrics, and Women's Health in addition to more than eighty (80) specialty services. At Lincoln, the safety and comfort of our patients is our number one priority.
At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.
Visit us at www.nyc.gov/html/hhc/lincoln.
Job Description
PURPOSE OF POSITION:
Responsibilities include leadership for the following units: Public Relations, Marketing, Audiovisual, Outreach, and Intergovernmental Relations.
Direct Management of Public Relations, Intergovernmental Affairs, and Administration for the Communication and Marketing teams.
Budgetary Responsibility for Communication and Marketing teams.
Handles an enhanced governmental responsibility for identifying potential funding resources and ensuring that the CEO is aware of the environmental changes in the area.
Handles all other duties as assigned by the Chief Executive Officer.
Public Relations / Media Relations:
The Public Relations advances the Public Relations/Media Relations effort to timely and consistently promote health awareness and publicize NYC Health+ Hospital's clinical and programmatic achievements to the target stakeholders. The program works to maintain high visibility and partnerships with community stakeholders. Additionally, the program engages with the diversity and growth of the community ensuring that Lincoln is the epicenter for addressing healthcare needs within the Mott Haven, Melrose, and its other catchment communities. As a part of the Public Relations strategy in collaboration with the central office, the program is moving towards the development of the social media engagement platform, along with an intensive working relationship with all of the local community papers. A weekly column will be prepared for the Chief Executive Officer highlighting the health care services along with the extensive schedule of days and hours provided for the benefit of the community.
Major Duties:
Building a closer and working relationship with community partners, institutions, nonprofits, and businesses to promote and advance the message of quality healthcare services within the area.
Establishing a strong supportive communication methodology for internal use with all departments to ensure that their communication materials and events adhere to the policies and procedures of the NYC Health + Hospitals.
Identify opportunities for public relations events and activities that support the mission and vision of the administration.
Explores potential growth opportunities for engagement.
Works closely with Public Relations Senior Associate Director to ensure an ongoing flow of information is maintained between the administration and the central office.
Intergovernmental Relations:
The Intergovernmental Relations team promotes ongoing communication with the administration, community, stakeholders, elected officials, and community at large. This team ensures that vital information is provided accurately and quickly to the all of the pertinent parties. The unit works closely with VIPs, and senior leaders to advance and promote the high quality of care being performed at the facility.
Major Duties:
Maintains a healthy communication with the elected officials, community stakeholders, businesses, nonprofits and other institutions serving the community.
Implements and executes ongoing opportunities to showcase the quality of services at the facility.
Strategizes on activities and events that will promote the administration's work within the transforming community.
Collaborates with department heads on planning, designing and implementing activities that will promote a healthy and uplifting working environment.
ln collaboration with Assistant Director of Intergovernmental Relations designed opportunity to expand upon our connection with the larger community.
Works on removing barriers that may stigmatize and limit the healthy interaction with elected officials.
Building a healthy relationship with the intergovernmental office at the central office to work on the NYS and Federal level with elected officials, appointees, and funding sources.
Marketing Relations:
The Marketing Relations team develops and implements marketing plans that advance NYC Health+ Hospitals agenda and promote healthcare services with an emphasis on building physician and consumer referrals for patient care services and serves as the focal point for maintaining ongoing positive internal relationships with clinical and administrative departments. Collaborates with Public Relations and Intergovernmental teams to ensure the messaging both within and without the facility is always relevant to the health care services being provided within the facility.
Major Duties:
ln Collaboration with the Assistant Director manages the planning process and development of yearly marketing plans with measured objectives that support business goals and strategic objectives.
Develops, implements, and executes ongoing internal marketing processes including communication with clinical and administrative departments and staff.
Consult with marketing experts to ensure that the messaging is on point and a reasonable experience.
Works closely with the designer and the administrative staff within the marketing department to maintain a balanced workload.
Outreach Team:
The Outreach team is primarily focused on engagement of the community at large. To effectively meet the needs of engagement, a comprehensive strategic plan has been designed that allows for the team to work closely with community stakeholders and gain insight into the types of non-emergency patients who will seek primary care services at Lincoln. With the establishment of a strong working relationship with the health plans, the Outreach team has enhanced its engagement with the community. As a key component of an extension of the clinical departments, the Outreach team engages daily with the members of the community on all levels. The teamwork also lends external support to internal departments through its community activities.
Major Duties:
Designed a strategic plan for the active engagement and enhancement of working interaction within the community boards in the catchment area of the facility.
Integrated a strategic plan to develop a deeper engagement with other agencies serving the community such as: the NYC Public Libraries, Department of Education Pre-k- 3rd grade, Settlement Houses within the area, NYCHA residents, and the businesses, major nonprofits in the area, the DHCR developments, and the taxi-base and consulate initiatives that have been ongoing for several years.
Creation of an engagement model for the churches, both the larger established ones and the storefront ministries, temples, to meet the diversity that is emerging within the community.
Consistently seeks to bridge the gap between the boundary lines of the area's doses to the facility and those less than one mile away to participate in the program and services offered.
Established a musical concert series to further the Outreach team efforts to engage the community and alert them to the services and programs offered at the facility.
Audiovisual Conference Center
The AV Conference Center is an integral component of the engagement strategy set forth in the Public Relations, Marketing, Outreach, and Intergovernmental Relations team. As the only conference center within the six primary zip codes of the facility, it serves as the cornerstone for reaching the nonprofits, businesses, and the elected officials. Initially, offered as a free service to the community, it was frequently overbooked. The AV team is essential to the scheduling and booking of meetings both for the departments within the facility and the community nonprofits. The exhibition space along with high skilled curator, and photographer enhances the viability of the space making it pivotal to showcasing the rich in-house talents.
Minimum Qualifications
1. Master's degree from an accredited college or university in Hospital or Health Care Administration, Public Health or a related discipline and five (5) years of high-level responsible experience in Hospital, Business, or Public Administration or a Health Care Administrator in a position of direct responsibility for operations of a major part or all of a, health care setting, including substantial exposure in meeting community health needs; or
2. Bachelor's degree from an accredited college or university in disciplines, as listed in "1" above; and six (6)years of high-level experience in areas as described in "1" above.
Lincoln Medical & Mental Health Center
Human Resources Department
234 Eugenio Maria De Hostos Blvd, (East 149th Street),
2nd Floor, Annex
Bronx, NY 10451
Attn: Recruitment Unit
NYC Health and Hospitals offers a competitive benefits package that includes:
Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
Retirement Savings and Pension Plans
Loan Forgiveness Programs for eligible employees
Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
College tuition discounts and professional development opportunities
Multiple employee discounts programs
At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.
Visit us at www.nyc.gov/html/hhc/lincoln.
Job Description
PURPOSE OF POSITION:
Responsibilities include leadership for the following units: Public Relations, Marketing, Audiovisual, Outreach, and Intergovernmental Relations.
Direct Management of Public Relations, Intergovernmental Affairs, and Administration for the Communication and Marketing teams.
Budgetary Responsibility for Communication and Marketing teams.
Handles an enhanced governmental responsibility for identifying potential funding resources and ensuring that the CEO is aware of the environmental changes in the area.
Handles all other duties as assigned by the Chief Executive Officer.
Public Relations / Media Relations:
The Public Relations advances the Public Relations/Media Relations effort to timely and consistently promote health awareness and publicize NYC Health+ Hospital's clinical and programmatic achievements to the target stakeholders. The program works to maintain high visibility and partnerships with community stakeholders. Additionally, the program engages with the diversity and growth of the community ensuring that Lincoln is the epicenter for addressing healthcare needs within the Mott Haven, Melrose, and its other catchment communities. As a part of the Public Relations strategy in collaboration with the central office, the program is moving towards the development of the social media engagement platform, along with an intensive working relationship with all of the local community papers. A weekly column will be prepared for the Chief Executive Officer highlighting the health care services along with the extensive schedule of days and hours provided for the benefit of the community.
Major Duties:
Building a closer and working relationship with community partners, institutions, nonprofits, and businesses to promote and advance the message of quality healthcare services within the area.
Establishing a strong supportive communication methodology for internal use with all departments to ensure that their communication materials and events adhere to the policies and procedures of the NYC Health + Hospitals.
Identify opportunities for public relations events and activities that support the mission and vision of the administration.
Explores potential growth opportunities for engagement.
Works closely with Public Relations Senior Associate Director to ensure an ongoing flow of information is maintained between the administration and the central office.
Intergovernmental Relations:
The Intergovernmental Relations team promotes ongoing communication with the administration, community, stakeholders, elected officials, and community at large. This team ensures that vital information is provided accurately and quickly to the all of the pertinent parties. The unit works closely with VIPs, and senior leaders to advance and promote the high quality of care being performed at the facility.
Major Duties:
Maintains a healthy communication with the elected officials, community stakeholders, businesses, nonprofits and other institutions serving the community.
Implements and executes ongoing opportunities to showcase the quality of services at the facility.
Strategizes on activities and events that will promote the administration's work within the transforming community.
Collaborates with department heads on planning, designing and implementing activities that will promote a healthy and uplifting working environment.
ln collaboration with Assistant Director of Intergovernmental Relations designed opportunity to expand upon our connection with the larger community.
Works on removing barriers that may stigmatize and limit the healthy interaction with elected officials.
Building a healthy relationship with the intergovernmental office at the central office to work on the NYS and Federal level with elected officials, appointees, and funding sources.
Marketing Relations:
The Marketing Relations team develops and implements marketing plans that advance NYC Health+ Hospitals agenda and promote healthcare services with an emphasis on building physician and consumer referrals for patient care services and serves as the focal point for maintaining ongoing positive internal relationships with clinical and administrative departments. Collaborates with Public Relations and Intergovernmental teams to ensure the messaging both within and without the facility is always relevant to the health care services being provided within the facility.
Major Duties:
ln Collaboration with the Assistant Director manages the planning process and development of yearly marketing plans with measured objectives that support business goals and strategic objectives.
Develops, implements, and executes ongoing internal marketing processes including communication with clinical and administrative departments and staff.
Consult with marketing experts to ensure that the messaging is on point and a reasonable experience.
Works closely with the designer and the administrative staff within the marketing department to maintain a balanced workload.
Outreach Team:
The Outreach team is primarily focused on engagement of the community at large. To effectively meet the needs of engagement, a comprehensive strategic plan has been designed that allows for the team to work closely with community stakeholders and gain insight into the types of non-emergency patients who will seek primary care services at Lincoln. With the establishment of a strong working relationship with the health plans, the Outreach team has enhanced its engagement with the community. As a key component of an extension of the clinical departments, the Outreach team engages daily with the members of the community on all levels. The teamwork also lends external support to internal departments through its community activities.
Major Duties:
Designed a strategic plan for the active engagement and enhancement of working interaction within the community boards in the catchment area of the facility.
Integrated a strategic plan to develop a deeper engagement with other agencies serving the community such as: the NYC Public Libraries, Department of Education Pre-k- 3rd grade, Settlement Houses within the area, NYCHA residents, and the businesses, major nonprofits in the area, the DHCR developments, and the taxi-base and consulate initiatives that have been ongoing for several years.
Creation of an engagement model for the churches, both the larger established ones and the storefront ministries, temples, to meet the diversity that is emerging within the community.
Consistently seeks to bridge the gap between the boundary lines of the area's doses to the facility and those less than one mile away to participate in the program and services offered.
Established a musical concert series to further the Outreach team efforts to engage the community and alert them to the services and programs offered at the facility.
Audiovisual Conference Center
The AV Conference Center is an integral component of the engagement strategy set forth in the Public Relations, Marketing, Outreach, and Intergovernmental Relations team. As the only conference center within the six primary zip codes of the facility, it serves as the cornerstone for reaching the nonprofits, businesses, and the elected officials. Initially, offered as a free service to the community, it was frequently overbooked. The AV team is essential to the scheduling and booking of meetings both for the departments within the facility and the community nonprofits. The exhibition space along with high skilled curator, and photographer enhances the viability of the space making it pivotal to showcasing the rich in-house talents.
Minimum Qualifications
1. Master's degree from an accredited college or university in Hospital or Health Care Administration, Public Health or a related discipline and five (5) years of high-level responsible experience in Hospital, Business, or Public Administration or a Health Care Administrator in a position of direct responsibility for operations of a major part or all of a, health care setting, including substantial exposure in meeting community health needs; or
2. Bachelor's degree from an accredited college or university in disciplines, as listed in "1" above; and six (6)years of high-level experience in areas as described in "1" above.
Lincoln Medical & Mental Health Center
Human Resources Department
234 Eugenio Maria De Hostos Blvd, (East 149th Street),
2nd Floor, Annex
Bronx, NY 10451
Attn: Recruitment Unit
NYC Health and Hospitals offers a competitive benefits package that includes:
Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
Retirement Savings and Pension Plans
Loan Forgiveness Programs for eligible employees
Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
College tuition discounts and professional development opportunities
Multiple employee discounts programs