Digital Content Specialist

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us.

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations like Climate United, Hewlett Foundation, National Network of Abortion Funds, NRDC, and Robert Wood Johnson Foundation are among the more than 500 clients who have chosen RALLY to be their accomplice in this work.

As an agency, we strive to be co-pilots with our clients. We seek those committed to big, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice.

RALLY is strengthened by our team's diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

HOW WE WORK

RALLY is proud to work on a wide range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women's rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to:

• Identify unique strategies to advance critical issues
• Design and execute impactful communications campaigns with powerful messaging
• Develop and execute sophisticated digital campaigns
• Design compelling brand identities, graphics, and storytelling content

DIGITAL CONTENT SPECIALIST

Join RALLY's Digital Team as a Digital Content Specialist and shape impactful digital communications campaigns for our clients. You'll be a key player in driving issue advocacy through innovative content strategies and tactics across various account teams. We're looking for a creative and independent thinker with strong project ownership to lead research, content creation, reporting, and social media management. Proven expertise in ideating and creating engaging video and graphic content for platforms like TikTok, Instagram Reels, Snapchat, YouTube, and Twitch is essential. If you're a strategic, creative, and client-focused individual who thrives managing projects independently across multiple accounts, we encourage you to apply.

As a Digital Content Specialist at RALLY, your days will be anything but routine. You could start by strategically managing a client's content calendar, then dive into researching emerging digital trends. You might spend the afternoon editing a high-impact Reel for social media. Other days could involve analyzing the performance of recent social media campaigns, connecting with your team, and contributing your creative insights to time-sensitive new business proposals. You'll also gain experience in coordinating video shoots, writing engaging content scripts, and collaborating directly with clients on approvals.

RESPONSIBILITIES

• Work on account teams for multiple clients, including leading more complex digital content projects with the support of the account lead
• Anticipate client needs, as well as internal team needs on a daily basis
• Contribute to the development of digital content strategies for account teams, support progress towards key metrics and broader campaign goals, utilizing innovative tactics that drive high engagement and move people to action
• Develop content calendars and manage the production of content for a variety of digital channels, with a strong focus on social media
• Communicate regularly with clients on status, timeline, budget, deliverables, campaign performance, and competitive intelligence analysis
• Manage third-party vendors as needed, including website development, freelance designers, advertisers, and video production teams
• Help build client capacity through training on digital tools and trends
• Develop training for RALLY internal staff on digital tools and best practices
• Support business development, draft proposals, and participate in pitch meetings as needed
• Monitor digital and cultural trends, current events, and mobilization opportunities across accounts
• Attending regular staff, team, and client meetings, and providing input and feedback on business improvement, including the craft of client service, staff development, and office procedures
• Contribute to strategic growth and brand positioning for the firm overall

QUALIFICATIONS

Must Haves

• Bachelor's degree, or equivalent experience
• Three to six years of experience in digital communications, social media content management, or demonstrated equivalent experience
• Exceptional written and verbal communications, interpersonal skills, and proven ability to thrive in a fast-moving and collaborative agency environment
• Strong understanding of digital concepts and tactics, including visual and written content creation
• Experience collecting and analyzing metrics and analytics for campaigns
• Strong computer skills, experience with Google Workspace, Canva or Adobe Express (or similar content creation platform), Microsoft Office Suite, and a working knowledge of other web-based tools and platforms.
• Familiarity with TikTok, Instagram (particularly Reels), Snapchat, YouTube, or Twitch
• Familiarity with major LLMs and the field of generative AI, including the ability to utilize AI tools to generate and enhance content, ensuring accuracy, clarity, and high journalistic standards
• Ability to successfully organize, prioritize, and manage project workflow, juggle multiple tasks under tight deadlines
• Ability to communicate complex issues in a relatable and engaging manner, with a strong point of view
• Innovative, creative, tenacious, and solutions-oriented mindset
• Demonstrate resourcefulness, optimism, a go-getter attitude, and flexibility in approach to project assignments
• Highly organized and detail-oriented
• Intellectual curiosity, high emotional intelligence, and a sense of humor
• Team player with the ability to step into leadership roles

Nice to have:

• Experience in influencer marketing, digital capacity building (training), and/or coalition management
• Experience in the issue advocacy space and using digital communications to advance progressive issues
• Experience managing social media channels in-house or agency side (including community management)

BENEFITS AND PERKS

At RALLY, we believe a business is only as good as its people. That's why we've invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and support to reach new heights. RALLY offers a competitive salary plus eligibility for performance-based and new business bonuses. We also offer a healthy benefits package, plus some perks:

• Flexible time off policy
• Two months of work-from-anywhere time in July and December
• Twelve Federal holidays, including Juneteenth and Indigenous Peoples' Day
• One week of paid time off between Christmas and New Year's Day
• A one-month paid sabbatical after seven years of employment
• Optional 401(k) plan
• Generous health, dental, and vision benefits
• Transportation and Technology stipends

This position offers a salary range of $70,000 - $110,000 with potential for growth and advancement based on performance and contributions to our team's success.

APPLY NOW

Are you ready to shape the digital landscape and inspire change? This hybrid role requires two days in the office each week-apply today and join us in advancing progress that matters!