Regional Manager Database

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Company: Rivers Casino

Location: Des Plaines, IL 60016

Description:

REGIONAL DATABASE MARKETING MANAGER

Duties and Responsibilities:

  • Responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.
  • Executes all aspects of data related activities and administers the production of direct mail and player lists.
  • Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
  • Evaluates effectiveness of database marketing efforts and makes recommendations.
  • Assists in the development and execution of effective prospect and retention marketing programs for the property.
  • Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
  • Accurately tracks redemptions of all database marketing programs.
  • Produces timely analysis reports to determine profitability of database marketing programs.
  • Adheres to all regulatory, company and department policies and procedures.
  • Responsible for assisting in developing in accordance with established policies, procedures and controls.
  • Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.
  • Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
  • Researches competitor's usage of technology, as well as new technologies that may be of interest to the casino.
  • Develop queries and procedures to extract and communicate required information.
  • Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
  • Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.
  • Develop, provide and utilize data driven decisions and efficient data extraction.
  • Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies.
  • Analyzes patron and group trends and provides monthly reports.
  • Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.
  • Adjust Complimentaries and/or points in player accounts.
  • Shared service position to assist other Rivers Casino brand properties.
  • All other duties as assigned.
  • Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino - Des Plaines ICS.


Job Requirements:

  • Four (4) or more years' relevant work experience
  • Bachelor's degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience preferred
  • Casino experienced preferred
  • Must have advanced MS Excel, Access, Word and PowerPoint skills
  • Experience with Tableau or other data visualization tools
  • Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server
  • Ability to create, analyze and interpret financial reports and marketing analysis reports
  • Excellent project management, organizational skills, superior verbal, written and interpersonal communication skills
  • Knowledge of applicable law, regulations, rules, procedures and administration preferred
  • Ability to quickly evaluate alternatives and decide on a plan of action
  • Ability to successfully fulfill the pre-employment process
  • Ability to work flexible shifts and days of the week including holidays
  • Ability to obtain and maintain all necessary licensing
  • Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing
  • Perks that Work!

    • Medical, Dental, Vision, and Life Insurance
    • 401K - 4% match to 5% Team Member Contribution
    • $1 Daily Meals
    • Earn up to 18 Days of Paid Time Off Your First Year
    • Free Shuttle from Rosemont's Blue Line Station
    • Free Parking On-Site
    • Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren
    • Tuition Reimbursement
    • Fitness/Gym Reimbursement
    • Community Volunteer Opportunities
    • Leadership Training & Career Advancement Programs
    • Team Member Exclusive Discounts

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