Senior Product Manager, Ads Privacy & Targeting - Global Monetization Product and Technology- San Jose
Apply NowCompany: TikTok
Location: San Jose, CA 95123
Description:
Location :
San Jose
Employment Type :
Regular
Job Code :
A04414
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Responsibilities
About the team With the rapid growth of our TikTok business, we need to provide our users with an effective means of managing their privacy. We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad privacy solutions. In addition, this person may be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools. We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad targeting and privacy solutions. This person would be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools. Responsibilities - Work on demographic or advanced targeting features to enhance user data accuracy and improve our ML-based targeting products. Make informed business decisions to expand or sunset existing products, aligning with advertising goals. - Drive the design, development, and iteration of advertising privacy and user data-related products to help users gain better access to their information and control how their data is used in a privacy-safe manner. - Collaborate with technical and nontechnical cross-functional stakeholders in the US, EU, and CN/SG to define product strategy, build hypothesis-driven experiment frameworks, evaluate trade-offs and metrics, and lead the go-to-market strategy for owned product areas. - Use various methods, including surveys, market research, and sales inputs, to identify gaps in current targeting products and transparency within existing product capabilities. Implement improvements accordingly. - Set the long-term vision for your areas of ownership, build roadmaps and product development plans, and secure leadership alignment. Navigate technical details with immediate tech teams while effectively conveying broader strategic concepts to executives-proficient in addressing both the 10-feet and 10K-feet level details. - Collaborate with other ads product teams (infra, creative, ad platform, targeting, ranking, etc.) and/or the user privacy product team to develop relevant ad products.
Qualifications
Minimum Qualifications - Bachelor's degree in Computer Science or a related technical field. - Extensive understanding of ad tech, demonstrated by direct experience in building targeting or privacy-related products. - 5+ years of hands-on product management experience, successfully guiding one or more ad tech products through the entire product cycle, from conceptualization to launch (Note: This does not include total years of experience). - Strong logical and critical thinking skills, utilizing a facts and data-driven approach to problem-solving. - Highly analytical, with a laser focus on user needs. Proven ability to define a product roadmap in the face of ambiguity and uncertainty. Data and action-oriented, even when limited data is available. - Ability to thrive in a fast-paced environment, demonstrating a scrappy and proactive approach. Preferred Qualifications - Experience in audience integration with CDP/DMP, API, and strong knowledge in 3P data licensing. - MBA degree
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $414000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job
San Jose
Employment Type :
Regular
Job Code :
A04414
Apply to this job
Share this listing:
Responsibilities
About the team With the rapid growth of our TikTok business, we need to provide our users with an effective means of managing their privacy. We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad privacy solutions. In addition, this person may be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools. We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad targeting and privacy solutions. This person would be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools. Responsibilities - Work on demographic or advanced targeting features to enhance user data accuracy and improve our ML-based targeting products. Make informed business decisions to expand or sunset existing products, aligning with advertising goals. - Drive the design, development, and iteration of advertising privacy and user data-related products to help users gain better access to their information and control how their data is used in a privacy-safe manner. - Collaborate with technical and nontechnical cross-functional stakeholders in the US, EU, and CN/SG to define product strategy, build hypothesis-driven experiment frameworks, evaluate trade-offs and metrics, and lead the go-to-market strategy for owned product areas. - Use various methods, including surveys, market research, and sales inputs, to identify gaps in current targeting products and transparency within existing product capabilities. Implement improvements accordingly. - Set the long-term vision for your areas of ownership, build roadmaps and product development plans, and secure leadership alignment. Navigate technical details with immediate tech teams while effectively conveying broader strategic concepts to executives-proficient in addressing both the 10-feet and 10K-feet level details. - Collaborate with other ads product teams (infra, creative, ad platform, targeting, ranking, etc.) and/or the user privacy product team to develop relevant ad products.
Qualifications
Minimum Qualifications - Bachelor's degree in Computer Science or a related technical field. - Extensive understanding of ad tech, demonstrated by direct experience in building targeting or privacy-related products. - 5+ years of hands-on product management experience, successfully guiding one or more ad tech products through the entire product cycle, from conceptualization to launch (Note: This does not include total years of experience). - Strong logical and critical thinking skills, utilizing a facts and data-driven approach to problem-solving. - Highly analytical, with a laser focus on user needs. Proven ability to define a product roadmap in the face of ambiguity and uncertainty. Data and action-oriented, even when limited data is available. - Ability to thrive in a fast-paced environment, demonstrating a scrappy and proactive approach. Preferred Qualifications - Experience in audience integration with CDP/DMP, API, and strong knowledge in 3P data licensing. - MBA degree
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $414000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job