Trademarks and Licensing Specialist
Apply NowCompany: Boise State University
Location: Boise, ID 83709
Description:
Trademarks and Licensing Specialist
Job no: 498975
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Marketing and Communications, Senior-Level
Job Summary/Basic Function:
The Trademarks and Licensing Specialist oversees Boise State University's trademark and licensing program by authorizing the use of the university's name and logo. This position is a keeper of the Boise State brand and a key influencer, and a master collaborator in the university marketing community. This role will work in close alignment with professionals from across the university, as well as external vendors, to protect and ensure the proper use of the university's service marks, trademarks and messaging, as well as develop and maintain brand standards. The Trademarks and Licensing Specialist will build a strong working relationship with the university's licensing agency and act as a liaison between licensees, the licensing agency and the university.
Level Scope:
Recognized subject matter expert who knows how to apply theory and put it into practice with an in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of the area, typically obtained through higher education combined with experience. Responsible for branding strategies that align with our strategic plan; functions with a high degree of autonomy. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices, and procedures.
Essential Functions:
60% of Time the Trademarks and Licensing Specialist must:
Administers the University's licensing program by authorizing the use of the university's name and logo. Protects the University's service marks, trademarks and verbiage to ensure proper use of such. Builds a strong working relationship with the university's licensing agency and licensees. Acts as a liaison between licensees, the licensing agency and the university.
Develops and implements new and existing programs to enhance the University's image for internal and external customers on a local, regional and national level.
Maximizes the royalty revenues from the distribution of merchandise that bears the University's marks and names through enhanced business development with the university's licensing agency, licensees and retailers (including local crafters).
Investigate reports of unlicensed merchandise and work with appropriate parties to provide restitution to the University or to remove the unlicensed merchandise from the marketplace in an appropriate manner. Works with licensing agency on ongoing brand protection efforts and trademark enforcement. Protects the consumer from faulty or inferior products bearing the University's trademarks.
Implements changes in the licensing program (including the Crafter's program) as necessary, being sure to include appropriate stakeholders on campus and the licensing agency.
Facilitates cooperative and collaborative community and institutional relationships.
35% of Time the Trademarks and Licensing Specialist must:
Provides strategic direction for the trademarks and licensing program by setting short and long-term goals. Prepares analysis to evaluate the most effective ways to generate revenue and make improvements to the program.
Acts as the liaison to the University on trademark matters as needed. Coordinates the state and federal registrations of trademarks that represent the University.
Coordinates the consistent use of all university trademarks among the auxiliary services units, athletics and other related academic and service units. Interprets policies, rules concerning trademark licensing for the University community, licensees, potential licensees, and the general public.
Provides licensing information as follows:
To potential licensees, University units and the general public
To develop awareness for the licensing program in the form of advertising, electronic delivery of graphic files, as well as through the licensing website
To interface with the media and the proper University offices when granting interviews
Represents the University in athletic conference-related licensing issues and at national and regional seminars related to trademark licensing.
Participates in membership of the International Collegiate Licensing Association and Fair Labor Association.
Help define, develop, execute and maintain Boise State brand guidelines.
Ensure industry best practices and outcomes that support the goals, brand, image, and mission of the University across all media channels.
Build creative briefs/other guiding documents that outline project goals and objectives and track a clear set of deliverables.
5% of Time the Trademarks and Licensing Specialist must:
Perform other duties as assigned.
Knowledge, Skills, Abilities:
Knowledge and experience in overseeing university trademarks and licensing efforts.
A proven track record of time management and self-directed leadership.
High level of collaboration, communication and teamwork.
Excellent verbal and written communication skills.
Knowledge of building and maintaining brand standards.
Ability to lead project meetings and assign tactics to a cross-functional team of stakeholders.
Ability to build and maintain relationships with external vendors and internal stakeholders.
Experience developing and maintaining brand standards for a large organization.
Knowledge of federal trademarks and licensing rules and regulations.
Experience working on revenue generation and identifying growth opportunities.
Experience reviewing high-level creative deliverables for internal and external partners and ensuring brand alignment.
Responsible for branding strategies that align with our strategic plan; functions with a high degree of autonomy.
Employ critical thinking, effective data gathering & data analysis, and problem-solving skills to understand the situation.
Maintain professional flexibility to accommodate rapidly changing priorities.
Ability to generate, cultivate and maintain business relationships with a diverse set of stakeholders and demonstrate strong communication skills.
Creates and manages budget projections, analyzing revenue and expenditures and other funds. Oversees the management and coordination of all fiscal reporting activities.
Direct special projects that enhance the reputation, visibility, and understanding of the university.
Minimum Qualifications:
Bachelor's Degree and 5 years of professional experience OR equivalent relevant experience.
Preferred Qualifications:
Previous experience in collegiate trademarks and licensing industry.
Salary and Benefits:
Salary range is $75,000-$86,000 annually and is commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):
Required Application Materials:
Resume, Cover Letter, References
About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.
Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.
Learn more about Boise State and living in Idaho's Treasure Valley at https://www.boisestate.edu/about/
Advertised: April 18, 2025 Mountain Daylight Time
Applications close: May 9, 2025 11:55 PM Mountain Daylight Time
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Job no: 498975
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Marketing and Communications, Senior-Level
Job Summary/Basic Function:
The Trademarks and Licensing Specialist oversees Boise State University's trademark and licensing program by authorizing the use of the university's name and logo. This position is a keeper of the Boise State brand and a key influencer, and a master collaborator in the university marketing community. This role will work in close alignment with professionals from across the university, as well as external vendors, to protect and ensure the proper use of the university's service marks, trademarks and messaging, as well as develop and maintain brand standards. The Trademarks and Licensing Specialist will build a strong working relationship with the university's licensing agency and act as a liaison between licensees, the licensing agency and the university.
Level Scope:
Recognized subject matter expert who knows how to apply theory and put it into practice with an in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of the area, typically obtained through higher education combined with experience. Responsible for branding strategies that align with our strategic plan; functions with a high degree of autonomy. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices, and procedures.
Essential Functions:
60% of Time the Trademarks and Licensing Specialist must:
Administers the University's licensing program by authorizing the use of the university's name and logo. Protects the University's service marks, trademarks and verbiage to ensure proper use of such. Builds a strong working relationship with the university's licensing agency and licensees. Acts as a liaison between licensees, the licensing agency and the university.
Develops and implements new and existing programs to enhance the University's image for internal and external customers on a local, regional and national level.
Maximizes the royalty revenues from the distribution of merchandise that bears the University's marks and names through enhanced business development with the university's licensing agency, licensees and retailers (including local crafters).
Investigate reports of unlicensed merchandise and work with appropriate parties to provide restitution to the University or to remove the unlicensed merchandise from the marketplace in an appropriate manner. Works with licensing agency on ongoing brand protection efforts and trademark enforcement. Protects the consumer from faulty or inferior products bearing the University's trademarks.
Implements changes in the licensing program (including the Crafter's program) as necessary, being sure to include appropriate stakeholders on campus and the licensing agency.
Facilitates cooperative and collaborative community and institutional relationships.
35% of Time the Trademarks and Licensing Specialist must:
Provides strategic direction for the trademarks and licensing program by setting short and long-term goals. Prepares analysis to evaluate the most effective ways to generate revenue and make improvements to the program.
Acts as the liaison to the University on trademark matters as needed. Coordinates the state and federal registrations of trademarks that represent the University.
Coordinates the consistent use of all university trademarks among the auxiliary services units, athletics and other related academic and service units. Interprets policies, rules concerning trademark licensing for the University community, licensees, potential licensees, and the general public.
Provides licensing information as follows:
To potential licensees, University units and the general public
To develop awareness for the licensing program in the form of advertising, electronic delivery of graphic files, as well as through the licensing website
To interface with the media and the proper University offices when granting interviews
Represents the University in athletic conference-related licensing issues and at national and regional seminars related to trademark licensing.
Participates in membership of the International Collegiate Licensing Association and Fair Labor Association.
Help define, develop, execute and maintain Boise State brand guidelines.
Ensure industry best practices and outcomes that support the goals, brand, image, and mission of the University across all media channels.
Build creative briefs/other guiding documents that outline project goals and objectives and track a clear set of deliverables.
5% of Time the Trademarks and Licensing Specialist must:
Perform other duties as assigned.
Knowledge, Skills, Abilities:
Knowledge and experience in overseeing university trademarks and licensing efforts.
A proven track record of time management and self-directed leadership.
High level of collaboration, communication and teamwork.
Excellent verbal and written communication skills.
Knowledge of building and maintaining brand standards.
Ability to lead project meetings and assign tactics to a cross-functional team of stakeholders.
Ability to build and maintain relationships with external vendors and internal stakeholders.
Experience developing and maintaining brand standards for a large organization.
Knowledge of federal trademarks and licensing rules and regulations.
Experience working on revenue generation and identifying growth opportunities.
Experience reviewing high-level creative deliverables for internal and external partners and ensuring brand alignment.
Responsible for branding strategies that align with our strategic plan; functions with a high degree of autonomy.
Employ critical thinking, effective data gathering & data analysis, and problem-solving skills to understand the situation.
Maintain professional flexibility to accommodate rapidly changing priorities.
Ability to generate, cultivate and maintain business relationships with a diverse set of stakeholders and demonstrate strong communication skills.
Creates and manages budget projections, analyzing revenue and expenditures and other funds. Oversees the management and coordination of all fiscal reporting activities.
Direct special projects that enhance the reputation, visibility, and understanding of the university.
Minimum Qualifications:
Bachelor's Degree and 5 years of professional experience OR equivalent relevant experience.
Preferred Qualifications:
Previous experience in collegiate trademarks and licensing industry.
Salary and Benefits:
Salary range is $75,000-$86,000 annually and is commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):
- 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
- Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
- 9.27% University contribution to your ORP retirement fund (Professional and Faculty employees)
- 11.96% University contribution to your PERSI retirement fund (Classified employees)
- Excellent medical, dental and other health-related insurance coverages
- Tuition fee waiver benefits for employees, spouses and their dependents
- See our full benefits page for more information!
Required Application Materials:
Resume, Cover Letter, References
About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.
Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.
Learn more about Boise State and living in Idaho's Treasure Valley at https://www.boisestate.edu/about/
Advertised: April 18, 2025 Mountain Daylight Time
Applications close: May 9, 2025 11:55 PM Mountain Daylight Time
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