Senior Director of Brand and Communications
Apply NowCompany: ACAMS LLC
Location: Washington, DC 20011
Description:
Who We Are
ACAMS is a leading international membership organization dedicated to providing opportunities for anti-financial crime (AFC) education, best practices, and peer-to-peer networking to AFC professionals globally. With over 100,000 members across 180 jurisdictions, ACAMS is committed to the mission of ending financial crime through the provision of anti-money laundering/counterterrorism-financing and sanctions knowledge-sharing, thought leadership, risk-mitigation services, ESG initiatives, and platforms for public-private dialogue. The association's CAMS certification is the gold- standard qualification for AFC professionals, while its CGSS and CCAS certifications are for sanctions professionals and AFC practitioners working in the crypto space, respectively. ACAMS' 60+ Chapters globally further amplify the association's mission through training and networking initiatives. Visit acams.org for more information.
Opportunity at a Glance
We're looking for a Senior Director of Brand to own ACAMS' global messaging, communications, and brand strategy. This role will be responsible for telling our story in a way that drives business growth, builds trust with our members, and positions ACAMS as the industry leader. You'll lead a team managing member communications, external PR, social media, brand/visual identity, email communications, and copywriting.
This is a strategic and operational role-perfect for someone who loves to shape narratives, drive consistency across all touchpoints, and operationalize brand strategy. You will get to take a brand with 20+ years, global recognition, and a track record of impact and shape the next wave of growth and evolution
Responsibilities
Develop and Own Brand Strategy - Update, define, and implement ACAMS' brand positioning, messaging, and storytelling approach.
Lead Member & External Communications - Ensure all messaging aligns with ACAMS' voice, reinforcing our value to members and the industry.
Manage Global Marketing Calendar - Own the planning and execution of key brand and communication initiatives.
Oversee Content & Copywriting - Lead the development of high-impact content across web, email, social, and print.
Own Social & Comms Strategy - Drive awareness and engagement through external communications and media relations.
Brand & Visual Identity - Ensure brand consistency across all channels and materials.
Operationalize Brand & Communication Strategy - Work cross-functionally to embed brand messaging into marketing, sales, and product efforts.
Lead & Develop a High-Performing Team - Manage and mentor a team across brand, content, social, and communications.
Qualifications
10+ years of experience in brand, communications, or marketing leadership roles.
Experience in financial services, compliance, or related industries preferred.
Proven ability to develop and execute global brand strategy.
Strong understanding of membership-driven and/or subscription media organizations.
Experience managing teams across editorial, content, social, and communications.
Excellent storytelling, writing, and messaging skills.
EEO
We are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
#LI-Hybrid
Other details
Apply Now
ACAMS is a leading international membership organization dedicated to providing opportunities for anti-financial crime (AFC) education, best practices, and peer-to-peer networking to AFC professionals globally. With over 100,000 members across 180 jurisdictions, ACAMS is committed to the mission of ending financial crime through the provision of anti-money laundering/counterterrorism-financing and sanctions knowledge-sharing, thought leadership, risk-mitigation services, ESG initiatives, and platforms for public-private dialogue. The association's CAMS certification is the gold- standard qualification for AFC professionals, while its CGSS and CCAS certifications are for sanctions professionals and AFC practitioners working in the crypto space, respectively. ACAMS' 60+ Chapters globally further amplify the association's mission through training and networking initiatives. Visit acams.org for more information.
Opportunity at a Glance
We're looking for a Senior Director of Brand to own ACAMS' global messaging, communications, and brand strategy. This role will be responsible for telling our story in a way that drives business growth, builds trust with our members, and positions ACAMS as the industry leader. You'll lead a team managing member communications, external PR, social media, brand/visual identity, email communications, and copywriting.
This is a strategic and operational role-perfect for someone who loves to shape narratives, drive consistency across all touchpoints, and operationalize brand strategy. You will get to take a brand with 20+ years, global recognition, and a track record of impact and shape the next wave of growth and evolution
Responsibilities
Develop and Own Brand Strategy - Update, define, and implement ACAMS' brand positioning, messaging, and storytelling approach.
Lead Member & External Communications - Ensure all messaging aligns with ACAMS' voice, reinforcing our value to members and the industry.
Manage Global Marketing Calendar - Own the planning and execution of key brand and communication initiatives.
Oversee Content & Copywriting - Lead the development of high-impact content across web, email, social, and print.
Own Social & Comms Strategy - Drive awareness and engagement through external communications and media relations.
Brand & Visual Identity - Ensure brand consistency across all channels and materials.
Operationalize Brand & Communication Strategy - Work cross-functionally to embed brand messaging into marketing, sales, and product efforts.
Lead & Develop a High-Performing Team - Manage and mentor a team across brand, content, social, and communications.
Qualifications
10+ years of experience in brand, communications, or marketing leadership roles.
Experience in financial services, compliance, or related industries preferred.
Proven ability to develop and execute global brand strategy.
Strong understanding of membership-driven and/or subscription media organizations.
Experience managing teams across editorial, content, social, and communications.
Excellent storytelling, writing, and messaging skills.
EEO
We are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
#LI-Hybrid
Other details
- Pay Type Salary
- Min Hiring Rate $180,000.00
- Max Hiring Rate $200,000.00
Apply Now