Brevant Portfolio Marketing Manager, Western Canada

The Brevant Seeds Portfolio Marketing Manager will lead the development and implementation of the annual plan for our Brevant seed brand in western Canada. The Portfolio Marketing Manager will be responsible for the annual seeds forecast and financial plan, communications strategy, marketing tactics, and executing our near-term seed technology launches in western Canada. This role will participate in the Canola Local Product Concept Team to influence and implement strategies which support Corteva growth objectives. The portfolio marketing role is at the center of the entire annual marketing plan for Brevant. This includes collaboration with all marketing categories, the Sales Team, MarCom Team, Oils team, Technical Product Manager, Customer Experience Leader and the Key Accounts Team to build integrated strategies and tools to deliver the Corteva plan.

How will you help us grow? It matters to us, and it matters to you!

This role is responsible for the Brevant Western Canada seed annual plan development and execution. In conjunction with the Seed Marketing Leader the annual plan will be aligned to the Canadian multi-year plan for seed.

Specifically:

• Build and Implement Annual Seeds Marketing Plan (canola and soybeans).
  • Align strategies and tools to support deliver of Multi-Year Seeds and Traits Strategy
  • Collaborate and Build Support with Commercial Sales and Key Account Management Teams
  • With the Program Manager, design, align and implement Portfolio specific programming, reviewing annually to ensure a competitive offer in the market that helps to achieve our sales goals and retains maximum value for Corteva
  • Partner with IBP Demand Manager to align annual and monthly forecast.
  • Work with the Seeds Marketing Leader to build pricing to deliver Gross to Net Strategy

• Seeds Communications Strategy
  • Partner with MarComm Team to execute integrated strategy aligned to portfolio strategy.
  • Develop and execute communication plan with Sales and Key Accounts teams to align on Annual Program and Pricing Strategies

• Seeds Portfolio Lifecycle Management
  • Partner with Technical Product Manager to facilitate understanding and positioning of the portfolio to effectively manage products from launch to retirement
  • Establish initial pricing for all introductory pricing, and manage pricing to reach portfolio targets for gross price

• Execute Launches
  • Build farmer awareness and acceptance of technology in western Canada
  • Partner with MarComm, Key Accounts and Sales Teams on awareness and education build
  • Support integration of Corteva Trait Technology
  • Partner with the SAT team to effectively market the LumiGen technology for Brevant Seed ensuring a coordinated communication for the seed brand and the SAT technology value.

Who are we looking for?

• Curious, bold thinkers who want to grow their careers and be part of a winning team
• Action orientation bringing together the skills of planning and execution, establishing plans and seeing them through to results.
• Collaborators who thrive in a diverse, inclusive work environment
• Market shaping individuals who are passionate for agriculture with both technical and business skills who want to contribute to the Western Canada agriculture industry to meet the world's growing need for food
• Self-Management skills - Build trust, demonstrate adaptability, and practice self-development.
• The demonstrated ability to build an annual marketing plan, combining their market knowledge with insights from customer and sales team interactions, analytics, data, and market research information

Education

• Minimum of bachelor's degree with a preference for Agriculture or business major.

Experience

• Minimum 5 years of related experience.
• Experience in sales or marketing is an asset.
• Experience in the Agriculture Industry is preferred.

Additional info & preferences

• This position will work in Western Canada.
• Location is Western Canada, with a preference for Calgary Alberta
• Travel could be as much as 33% and will require overnight travel.

VISA sponsorship and International Relocation are NOT available for this position.

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