Global Product Marketing Manager, Targeting & Audiences - Seattle
Apply NowCompany: TikTok
Location: Seattle, WA 98115
Description:
Location :
Seattle
Employment Type :
Regular
Job Code :
A190049
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Responsibilities
About the Team: Our Targeting and Audiences PMM team covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions. TikTok's targeting capabilities are a key lever to unlock advertiser budgets and drive ad performance by enabling advertisers to reach the right users, with the right message, at the right moment. About the Role: You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross-functional stakeholders to execute on those plans. Inbound, strategy development and go-to-market execution will all be critical elements of this role. You deeply understand ad tech, TikTok and competitor ads manager products, and Targeting and Audiences capabilities. Responsibilities: Owner of TikTok's automated targeting solutions as well as advanced detailed targeting products. Define and execute the go-to-market strategy for TikTok's Targeting and Audience products. Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development. Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.
Qualifications
Minimum Qualifications: - BA/BS degree or above - 5+ years of product marketing or product management experience with digital ad products - 5+ years of experience in the digital advertising industry in a measurement capacity - Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products Preferred Qualifications: - Excellent communication, presentation and analytical skills. - Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $141360 - $232644 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job
Seattle
Employment Type :
Regular
Job Code :
A190049
Apply to this job
Share this listing:
Responsibilities
About the Team: Our Targeting and Audiences PMM team covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions. TikTok's targeting capabilities are a key lever to unlock advertiser budgets and drive ad performance by enabling advertisers to reach the right users, with the right message, at the right moment. About the Role: You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross-functional stakeholders to execute on those plans. Inbound, strategy development and go-to-market execution will all be critical elements of this role. You deeply understand ad tech, TikTok and competitor ads manager products, and Targeting and Audiences capabilities. Responsibilities: Owner of TikTok's automated targeting solutions as well as advanced detailed targeting products. Define and execute the go-to-market strategy for TikTok's Targeting and Audience products. Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development. Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.
Qualifications
Minimum Qualifications: - BA/BS degree or above - 5+ years of product marketing or product management experience with digital ad products - 5+ years of experience in the digital advertising industry in a measurement capacity - Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products Preferred Qualifications: - Excellent communication, presentation and analytical skills. - Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $141360 - $232644 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job