Services Marketing Manager

Job Description Summary
The Services Marketing Manager focused on creation and implementation management is responsible for the planning and creation (including development and production) of assets and toolkits as well as processing them through systems, delivering them for activation and managing their storage and usage ongoing.

Scope of responsibility will deliver content from across Global Services portfolio, imaging accessories and supporting the GoldSeal refurbished equipment programs. Content and assets include the full range of content delivery tactics including but not limited to digital marketing activations, websites, search, social, brochures, tech/spec sheets, podcasts, webinars, white papers, sales presentations, thought leadership etc.

Job Description

Roles & Responsibilities

• Significant integration with Strategy Managers and related marketing teams to define programs and tactical approaches to guide content and asset creation.
• Direct and consistent engagement with regions to ensure assets meet their requirements, to support access and usage, and drive analytics/evaluation.
• High level of agency management to brief, plan and execute all planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility.
• Brand stewardship as well as ownership of approvals, including point person for relationship with Regulatory, Legal, Digital, and other parties critical to properly delivering content and assets.
• Responsibility and accountability for ongoing management including cataloging, sourcing, updating, re-approving, and terminating.
• Continuous engagement with marketing platforms to deliver quality work as well as represent Imaging Accessories, Goldseal and Services in the advancement of the centrally managed systems.
• Cross-functional Collaboration: Across the portfolio, work closely with other marketing managers globally and regionally including those in analytics, market intelligence, to ensure alignment and integration across all marketing efforts.

Key Capabilities

• Provide ability to lead multidisciplinary marketing programs, aligning diverse functions (operations, communications, digital) to achieve strategic objectives.
• Deep understanding of digital marketing strategies including SEO, SEM, social media, content marketing, email and data-driven personalization
• Experience with AI-driven marketing solutions, including predictive analytics and machine learning for customer segmentation and targeting.
• Experience with customer insight and behavioral marketing metrics and KPI development.
• Strong ability to create and enforce brand guidelines ensuring consistency in messaging and visual identity across marketing channels.

Required Qualifications

• Minimum of 5+ years' experience in related marketing roles.
• Bachelor's degree in marketing, Business, Digital Marketing, or related area. MBA preferred.
• Digital marketing experience specifically email marketing, search engine optimization (SEO), paid search, content marketing, conversion rate optimization, social media marketing.
• Experience with Adobe Experience platform and Adobe Analytics.
• Less than 25% travel with advanced notice.

Desired Characteristics

• Healthcare B2B marketing experience preferred.
• Strong at and enjoys both strategy and execution.
• Understands how to measure effectiveness of deliverables and adapt for improvements.
• Strong story and presentation development skills.
• Able to make decisions independently based on thorough understanding and analysis of business objectives.
• Knows how to work cross-functionally and identify synergies among teams.
• Strong agency management and evaluation capabilities.
• Experience working in an international environment.
• Demonstrated ability to analyze and resolve problems.
• Demonstrated ability to lead programs / projects.
• Ability to document, plan, market, and execute programs.
• Established project management skills.

For U.S. based positions only, the pay range for this position is $117,600.00-$176,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: April 24, 2025