Customer Data Platform (CDP) Manager - Digital Marketing
Apply NowCompany: Monster Beverage Corporation
Location: Corona, CA 92882
Description:
Position Summary:
Responsible for owning our Customer Data Platform (CDP), Tealium, and supporting the Customer Relationship Management (CRM) strategy via audience segmentation, data orchestration, and front-end technical development related to our martech stack. Work in conjunction with Brand, Digital, and IT to support marketing objectives by designing and implementing key audience segments and use-cases to inform our owned channel data layer.
Primary Responsibilities:
Work with Digital, Brand, and IT teams to implement and manage data orchestration to/from various systems including CRM, CDP, and third-party platforms related to consumer engagement and digital marketing including the bi-directional flow of data between CDP and CRM platforms.
Job Specifications:
Base Pay Range: USD $116,250 - USD $155,000 (+)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Responsible for owning our Customer Data Platform (CDP), Tealium, and supporting the Customer Relationship Management (CRM) strategy via audience segmentation, data orchestration, and front-end technical development related to our martech stack. Work in conjunction with Brand, Digital, and IT to support marketing objectives by designing and implementing key audience segments and use-cases to inform our owned channel data layer.
Primary Responsibilities:
Work with Digital, Brand, and IT teams to implement and manage data orchestration to/from various systems including CRM, CDP, and third-party platforms related to consumer engagement and digital marketing including the bi-directional flow of data between CDP and CRM platforms.
Job Specifications:
- Prefer a Bachelor's Degree in a related field.
- Between 1-3 years of experience in CRM, CDP, or other similar fields.
- Between 3-5 years of experience in digital marketing or marketing.
- Proficiency with Tealium or similar Customer Data Platforms required.
- Proficiency with Microsoft Azure or other cloud database required.
- Proficiency with SQL, JavaScript, Python, R, or other programming language is preferred.
- Proficiency with Microsoft Power BI, Looker Studio, or other visualization tool is preferred.
Base Pay Range: USD $116,250 - USD $155,000 (+)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)