Global Marketing Manager (Manager, Brand Management)
Apply NowCompany: Whirlpool Corp
Location: Benton Harbor, MI 49022
Description:
Requisition ID: 67220
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.
This role in summary
KitchenAid is currently seeking qualified candidates for a Global Marketing Manager to join the global KitchenAid small appliance team based in Benton Harbor, MI.
The Global Marketing Manager will be responsible for setting the marketing strategy for the Mixing category and lead the creative development for all Mixing projects.
Ideal candidates will be passionate brand builders who thrive working cross functionally, balancing the needs of many parties and synthesizing many inputs to create the best outcome. They will work collaboratively with the broader global marketing group, regional marketing teams, product marketing teams, and internal and external agencies.
Your responsibilities will include
Minimum requirements
Preferred skills and experiences
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.
This role in summary
KitchenAid is currently seeking qualified candidates for a Global Marketing Manager to join the global KitchenAid small appliance team based in Benton Harbor, MI.
The Global Marketing Manager will be responsible for setting the marketing strategy for the Mixing category and lead the creative development for all Mixing projects.
Ideal candidates will be passionate brand builders who thrive working cross functionally, balancing the needs of many parties and synthesizing many inputs to create the best outcome. They will work collaboratively with the broader global marketing group, regional marketing teams, product marketing teams, and internal and external agencies.
Your responsibilities will include
- Set the strategic and creative development for the Mixing Category. Responsible for creating and distributing (and ensuring implementation) of the Global Playbooks for this category
- Apply global brand strategies to new Mixing product launches - delivering differentiated and ownable consumer platforms.
- Work closely with the product marketing team to help develop consumer-meaningful innovation, including leading claim generation for new Mixing projects
- Establish communication hierarchy to drive relevant consumer messages across all touch-points and align strategy with cross-functional process partners.
- Work with regional marketing teams to set the proper go to market strategy for your categories, including budget, creative, and asset recommendations
- Collaborate with insights across entire journey- to ensure we have the right positioning, claims, creative articulation, etc
- Participate in broader strategic imperatives for the business, as needed
- Partner with key stakeholders across the business including product market, global consumer design, KitchenAid majors/masterbrand, ecommerce and all regional partners.
- Reports into the Sr. Manager, Global Marketing
- Travel 10-15% of the time, including internationally
Minimum requirements
- Bachelor's degree
- 3+ years of advertising, marketing, brand management, or agency experience
Preferred skills and experiences
- Master's Degree
- Experience developing product positioning and launching new products across Integrated Marketing Campaigns
- Experience leveraging data and trends to generate insights and transform them into marketing strategies
- Previous P&L Ownership
- Global business experience
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
- Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.