Director of Marketing
Apply NowCompany: Greater Washington Community Foundation
Location: Washington, DC 20011
Description:
Job Type
Full-time
Description
The Director of Marketing will activate The Community Foundation's brand strategy and lead marketing initiatives under the guidance of the Managing Director for Communications and External Affairs. The Director will develop and execute comprehensive marketing campaigns that elevate brand awareness, support asset growth, and position The Community Foundation to achieve its programmatic and development goals. The Director will craft compelling messaging across multiple channels to help mobilize philanthropy around key priorities, while also working across departments to coordinate promotion for donor programming and community engagement events.
This role requires a dynamic marketing professional who can balance strategic vision with tactical execution, particularly during crisis situations when rapid response communications are essential. The ideal candidate will demonstrate exceptional creativity, analytical thinking, and collaborative skills in advancing The Community Foundation's mission.
In addition to the duties described in this position description, every role at The Community Foundation is expected to contribute to the organization's overall success and its goals. This may mean that team members will be asked to take on other tasks that may not be listed here. Examples may include working on a project or specific task outside your standard area of responsibility, participating in an organization-wide task force or special initiative, or being asked to support a colleague when needed. Any additional tasks will be determined by the manager of this role in coordination with the leadership team.
Primary Responsibilities
Execute a comprehensive, data-driven marketing strategy that leverages multiple channels to increase visibility, awareness, and engagement among key audiences: donors, fundholders, professional advisors, prospects, and media.
Develop targeted campaigns to market donor services, enhance relationships within the professional advisor community, grow the nonprofit endowment product, and expand the enhanced philanthropic advisory services line of business.
Direct a social media strategy with compelling campaigns that enhance The Community Foundation's digital presence and measurably increase audience engagement.
Develop compelling content and basic graphics for the website, social media, events, monthly newsletter, appeals, and other communications that reflect The Community Foundation's brand and that resonates with target audiences
Partner with the Managing Director to develop and execute an annual calendar of donor and community engagement events, leading all marketing and promotional efforts. Work cross-departmentally to coordinate invitations, guest lists, event collateral, follow-up communications, and other event-related materials.
Manage external vendors for design and production of print and digital marketing collateral in alignment with brand identity, including graphics, presentations, brochures, reports, ads, signage, and more.
Provide strategic counsel to other departments to ensure consistency of messaging, brand standards, and voice/tone across all external communications.
Collaborate with the development team on stewardship plans by creating social media posts, press releases, website listings, and other deliverables.
Requirements
Bachelor's degree in communications, marketing, or related field.
7-10 years of progressive experience in marketing or communications management, preferably in nonprofit, philanthropy, or community foundation settings.
Demonstrated success developing and implementing strategic marketing campaigns that drive measurable results.
Strong digital marketing acumen with expertise in social media strategy, email marketing, content creation, and basic graphic and web design principles.
Exceptional project management skills with ability to manage multiple priorities simultaneously while maintaining attention to detail.
Outstanding interpersonal and collaboration skills, with proven ability to work effectively across departments and with diverse stakeholders.
Entrepreneurial mindset with demonstrated ability to think strategically while executing tactically.
Excellent writing, editing, and proofreading skills with ability to quickly grasp and translate complex subject matter into compelling content.
Passion for philanthropy and demonstrated commitment to the mission and values of The Community Foundation.
Salary and Benefits
The Community Foundation values transparency and equity. The salary range for this position is $103,600 - $121,800, commensurate with qualifications and experience.
We offer benefits and programs that inspire a culture of engagement and productivity, such as: a hybrid work schedule and Summer Friday schedule; employee events, professional development stipend, up to fourteen paid holidays, Wellness holidays, and Paid Time Off (PTO). The benefits package includes company-paid medical, vision, and dental insurance for employees; flexible spending accounts; retirement plan with employer contribution; and more.
Application
To be considered for this position, a current resume and a cover letter detailing your interest are both required.
Salary Description
$103,600 - $121,800
Full-time
Description
The Director of Marketing will activate The Community Foundation's brand strategy and lead marketing initiatives under the guidance of the Managing Director for Communications and External Affairs. The Director will develop and execute comprehensive marketing campaigns that elevate brand awareness, support asset growth, and position The Community Foundation to achieve its programmatic and development goals. The Director will craft compelling messaging across multiple channels to help mobilize philanthropy around key priorities, while also working across departments to coordinate promotion for donor programming and community engagement events.
This role requires a dynamic marketing professional who can balance strategic vision with tactical execution, particularly during crisis situations when rapid response communications are essential. The ideal candidate will demonstrate exceptional creativity, analytical thinking, and collaborative skills in advancing The Community Foundation's mission.
In addition to the duties described in this position description, every role at The Community Foundation is expected to contribute to the organization's overall success and its goals. This may mean that team members will be asked to take on other tasks that may not be listed here. Examples may include working on a project or specific task outside your standard area of responsibility, participating in an organization-wide task force or special initiative, or being asked to support a colleague when needed. Any additional tasks will be determined by the manager of this role in coordination with the leadership team.
Primary Responsibilities
Execute a comprehensive, data-driven marketing strategy that leverages multiple channels to increase visibility, awareness, and engagement among key audiences: donors, fundholders, professional advisors, prospects, and media.
Develop targeted campaigns to market donor services, enhance relationships within the professional advisor community, grow the nonprofit endowment product, and expand the enhanced philanthropic advisory services line of business.
Direct a social media strategy with compelling campaigns that enhance The Community Foundation's digital presence and measurably increase audience engagement.
Develop compelling content and basic graphics for the website, social media, events, monthly newsletter, appeals, and other communications that reflect The Community Foundation's brand and that resonates with target audiences
Partner with the Managing Director to develop and execute an annual calendar of donor and community engagement events, leading all marketing and promotional efforts. Work cross-departmentally to coordinate invitations, guest lists, event collateral, follow-up communications, and other event-related materials.
Manage external vendors for design and production of print and digital marketing collateral in alignment with brand identity, including graphics, presentations, brochures, reports, ads, signage, and more.
Provide strategic counsel to other departments to ensure consistency of messaging, brand standards, and voice/tone across all external communications.
Collaborate with the development team on stewardship plans by creating social media posts, press releases, website listings, and other deliverables.
Requirements
Bachelor's degree in communications, marketing, or related field.
7-10 years of progressive experience in marketing or communications management, preferably in nonprofit, philanthropy, or community foundation settings.
Demonstrated success developing and implementing strategic marketing campaigns that drive measurable results.
Strong digital marketing acumen with expertise in social media strategy, email marketing, content creation, and basic graphic and web design principles.
Exceptional project management skills with ability to manage multiple priorities simultaneously while maintaining attention to detail.
Outstanding interpersonal and collaboration skills, with proven ability to work effectively across departments and with diverse stakeholders.
Entrepreneurial mindset with demonstrated ability to think strategically while executing tactically.
Excellent writing, editing, and proofreading skills with ability to quickly grasp and translate complex subject matter into compelling content.
Passion for philanthropy and demonstrated commitment to the mission and values of The Community Foundation.
Salary and Benefits
The Community Foundation values transparency and equity. The salary range for this position is $103,600 - $121,800, commensurate with qualifications and experience.
We offer benefits and programs that inspire a culture of engagement and productivity, such as: a hybrid work schedule and Summer Friday schedule; employee events, professional development stipend, up to fourteen paid holidays, Wellness holidays, and Paid Time Off (PTO). The benefits package includes company-paid medical, vision, and dental insurance for employees; flexible spending accounts; retirement plan with employer contribution; and more.
Application
To be considered for this position, a current resume and a cover letter detailing your interest are both required.
Salary Description
$103,600 - $121,800