Vice President of Field Marketing

About Vacatia

Vacatia is a leading innovator in the vacation ownership and resort hospitality industry, dedicated to delivering exceptional experiences for our owners, guests, and partners. With a growing portfolio of properties and a commitment to service excellence, we're redefining the future of vacationing. Join us in shaping a better way to stay.

Position Summary

The Vice President of Field Marketing will lead the strategic vision and execution of all regional and on-site marketing initiatives that drive tour flow and revenue growth across Vacatia's resort portfolio. This role is responsible for overseeing in-house, OPC, and vendor tour programs, ensuring these efforts align with company-wide branding, sales goals, and growth initiatives. A key member of the executive leadership team, this individual will play a vital role in shaping Vacatia's go-to-market strategy and customer engagement efforts.

Key Responsibilities

• Develop and implement a national field marketing strategy to support tour generation, new owner acquisition, and brand presence at each resort location.
• Lead the design, execution, and optimization of in-house, OPC, and vendor marketing programs, ensuring maximum efficiency and ROI.
• Lead, coach, and inspire a high-performing team of Regional Marketing Directors, on-site Marketing Managers, and marketing representatives.
• Establish KPIs and performance dashboards to monitor effectiveness, efficiency, and ROI of field marketing campaigns across all tour sources.
• Drive the evolution of Vacatia's marketing approaches through creative local partnerships, digital integration, event marketing, and community engagement.
• Oversee the execution of in-market initiatives including OPC programs, in-house marketing, local promotions, and experiential campaigns.
• Collaborate with Corporate Marketing, Sales, Training, and Operations to align marketing messages, materials, and programs with business goals.
• Work closely with Product and Technology teams to integrate tools that support lead capture, tracking, and attribution across all tour sources.
• Develop and manage field marketing budgets, ensuring efficient allocation of resources to high-performing markets.
• Evaluate and implement vendor partnerships, sponsorships, and promotional opportunities aligned with growth targets.

Qualifications

• 8+ years of progressive marketing leadership experience in-house, OPC, and vendor tour programs or similar customer acquisition channels in a performance-driven culture across multiple locations at regional and national levels..
• Strong track record in overseeing event marketing, lead generation, strategic partnerships, and contact center operations.
• Experience in vacation ownership, hospitality, real estate, or similarly complex multi-site environments strongly preferred.
• Proven success leading exceptional leadership and coaching capabilities with a track record of building strong, empowered teams.
• Deep understanding of localized marketing tactics, consumer behavior, and lead generation funnels.
• Strong analytical mindset; experience using CRM, lead tracking systems, and marketing analytics tools.
• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.

What We Offer

• Competitive compensation and performance-based incentives
• Comprehensive benefits package including medical, dental, and vision
• 401(k) with company match
• Generous PTO and holiday schedule
• A collaborative culture that values innovation, ownership, and excellence

Vacatia is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.