Manager, Product Marketing

The Manager of Product Marketing will be responsible for developing innovative Occasion-based marketing strategies and creating distinctive programs that enhance engagement, relevance, and consumption. This individual will play a crucial role in bringing our brand to life as we continue our success and expand within the realm of Occasions consumer marketing.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• OCCASION BASED MARKETING
  
  Collaborate with the Director to develop innovative and insight-driven, occasion-based marketing strategies. Create distinctive marketing programs aimed at boosting brand awareness, equity, engagement, relevance, and product consumption.
  
  Assess emerging consumer trends and determine opportunities for Red Bull to engage with consumers in innovative and impactful ways.
  
  Work alongside the Director to spearhead the development and execution of unique, integrated cross-functional marketing campaigns across various aspects of the Red Bull marketing mix.
  
  Maintain consistency in strategy across all elements of each campaign, and develop tools and resources that ensure "best-in-class" execution.
• EXECUTION OF INTEGRATED MARKETING PLANS
  
  Focus on achieving exceptional execution and develop top-tier campaigns designed to enhance brand awareness, equity, relevance, engagement, and ultimately product consumption. Collaborate with regional teams to aid in the enhancement and amplification of national programs through ideas that resonate on a regional level.
• GLOBAL & REGIONAL ALIGNMENT
  
  Collaborate with international colleagues to ensure alignment with global standards and the adoption of best practices and worldwide tools. Offer brand consultation and support for relevant Regional, Retail, eCommerce, and On Premise Marketing initiatives.
• MEASURE SUCCESS
  
  Utilize insights tools in collaboration with the Consumer Insights team to assess and improve programs, campaigns, and engagements before they are implemented. Regularly use consumer research and post-event analysis reports to continually refine marketing strategies and initiatives.
• INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT
  
  Cultivate robust relationships with internal stakeholders to promote a culture of shared responsibility, collaboration, and partnership.
  
  Assist in focusing the organization's efforts on comprehensive campaigns and maximizing the potential of Red Bull's marketing strategies.
  
  Ensure smooth coordination with key stakeholders and maintain consistent messaging across all initiatives.
  
  Develop and nurture strong connections with agency partners and third-party vendors, ensuring their work meets high standards while holding them accountable for project timelines and deliverables.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of experience in brand and product marketing, with a focus on the fundamentals of brand management.
• Proven ability to lead cross-functional teams, including managing projects by developing timelines and key milestones.
• Skilled in using consumer insights and translating them into actionable strategies.
• Demonstrated capability to work effectively within a complex organizational structure.
• Experience in managing agencies and developing digital-based plans; familiarity with retail is an advantage. Knowledge of the gaming community and game intellectual property is also beneficial.

• Travel 10-20%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

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