Sr. Brand Manager

Company & Culture:

At GT's Living Foods, LLC, we've stayed true to the authentic brewing process for over 30 years. Our #1 selling Kombucha is raw, organic, naturally effervescent, and handcrafted in small batches - always cultured, never compromised. We're proud to remain a family owned & operated company. As our GT's family continues to grow, we are deeply humbled and sincerely grateful for every moment of this journey with you.

Requirements:

• Experience: 6+ years of brand management in multichannel marketing within CPG, & exp managing teams. (Exp. In Food & Bev or Health and Wellness industry is a plus)
• Education: Bachelor's Degree in Marketing or related field (required); MBA (preferred)
• Computer Skills: Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen; Advanced MS PowerPoint and Excel skills

Job Description:

We have an exciting opportunity for a new Senior Brand Manager to lead of our Agua de Kefir and Aura product line. We are seeking an experienced brand leader who blends strong brand fundamentals with strategic insight and cultural awareness to spearhead cross-functional marketing initiatives.

The ideal candidate will have had experiences driving category growth as a share-leader and leading through a brand turnaround that returned a business to growth. This is a unique opportunity to help shape the brand strategies and marketing campaigns that will propel our brands into their next phase of growth.

Key Responsibilities:

• Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
• Oversee the development and optimization of brand foundations, ensuring the brand positioning is unique and ownable
• Lead the development of messaging frameworks, working with each marketing function to ensure communication priorities are implemented
• Deliver breakthrough campaigns while ensuring cohesive execution across touch-points; manage planning of multi-channel marketing campaigns across Paid, Earned, Shared and Owned
• Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
• Leverage market research and consumer insights to inform strategies and identify growth opportunities
• Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop and implement customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
• Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
• Prioritize team management and development, serve as a leader across the organization to elevate the quality of work and team effectiveness
• Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed

Knowledge, Skills & Abilities:

• Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics
• Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand
• Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level
• Adaptable, able to work in a fluid, fast-paced environment
• Project management skills and ability to meet deadlines
• Detail oriented, passionate about doing the little things well
• Knowledge of the retail landscape, especially the Natural Channel, a plus
• Deep understanding of the following areas: packaging, advertising, promotions, shopper marketing, and brick & mortar retailer landscape
• Effective leadership skills, ability to develop a high functioning team and lead through others to drive results

GT's Employee Experience (Benefits/Perks):

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Discounts on the amazing GT's product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)
• Others: Food trucks every weekday and quarterly employee appreciation events

Job Details:

• Work Hours: Onsite Monday through Friday; Business Hours
• Work Attire: Smart Casual
• Pay Rate: $140,000.00- $165,000.00 annually, bonus eligible

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.