Senior Director - Brand Marketing W and EDITION
Apply NowCompany: Marriott International
Location: New York, NY 10025
Description:
Job Description
JOB SUMMARY
As part of The Luxury Group at Marriott International, W Hotels and EDITION represent the forefront of modern luxury and lifestyle-bold, culturally relevant, and creatively led.
We are seeking a Senior Director, Brand Marketing to lead and define the marketing strategy for both W Hotels and EDITION, with a particular emphasis on global strategic marketing leadership and continent implementation across the U.S. and Canada for both brands. This position is responsible for developing marketing plans, leading high-impact campaigns, and driving both brand equity and commercial performance. The role will serve as the senior marketing voice on the W & EDITION leadership team, managing a team of marketers and agencies while partnering cross-functionally across global brand management, digital, PR, partnerships, creative, and continent teams.
CANDIDATE PROFILE
Qualifications and Attributes
10+ years of progressive experience in luxury or lifestyle brand marketing, preferably across travel, fashion, retail, media, or entertainment.
Bachelor's degree in Marketing, Business, or a related field (advanced degree a plus).
Proven ability to build brands, lead teams, and create culturally resonant marketing programs.
Experience with brand positioning, creative development, and integrated campaign execution.
Strong grasp of the luxury consumer mindset and how to balance creative storytelling with commercial impact.
Experience working in or leading within a matrixed, global organization.
Excellent communication, presentation, and cross-functional leadership skills.
Passion for culture, travel, design, and the evolving definition of modern luxury.
Education and Experience Preferred
4-year degree from an accredited university in Business Administration, Marketing, or related
10+ years of relevant professional experience in luxury or lifestyle marketing or related function, demonstrating
progressive career growth and pattern of exceptional performance.
Previous experience as a member of a senior executive or regional team
Key Responsibilities
Strategic Marketing Leadership
Lead the global brand marketing strategy for W Hotels, aligning with brand positioning and long-term growth objectives.
Oversee continent brand marketing strategy and execution for both W Hotels and EDITION in the U.S. & Canada.
Act as the central marketing lead for the W & EDITION brands-driving differentiation, visibility, and desirability in-market.
Integrated Marketing & Content
Develop integrated campaigns across paid, owned, and earned channels-including digital, social, PR, experiential, partnerships, and hotel activations.
Serve as brand guardian across all touchpoints including Marriott.com, whotels.com, editionhotels.com, and social platforms.
Guide the development of messaging, tone, and brand storytelling to ensure consistency and global resonance.
Cross-Functional Collaboration
Partner closely with Brand Management, Global Sales, PR, Partnerships, Content, Ecommerce, and Continent Marketing to align marketing initiatives with business goals.
Collaborate with Creative and Agency teams to bring campaigns and activations to life.
Serve as a connector between global strategy and continent activation.
Team Leadership & Talent Development
Lead and mentor the W Hotels & EDITON brand marketing team, fostering a culture of creativity, collaboration, and performance.
Guide cross-functional and agency teams through project execution and measurement.
Champion career development and support growth opportunities for individual contributors.
Budget, Planning & Performance
Manage annual brand marketing budgets and program investments.
Track and report on performance, brand scorecards, and marketing ROI in collaboration with Finance, Insights, and Analytics teams.
Own the development of annual marketing plans and key deliverables across teams.
CORE WORK ACTIVITIES
Establishing and executing brand-wide marketing plans, strategies and programs
Determines and drives effective marketing approach for the brand across all consumer-facing touch points in collaboration with global
marketing, brand management, public relations, ecommerce, owner services, sales, field marketing, continental teams and other organizations, to support the positioning and growth of W Hotels & EDITION
Serves as central point-of-contact for marketing the brand to drive differentiation and activation of the brands
Ensures oversight and business expertise to ensure the successful execution of brand marketing strategies and programs.
Develops marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.
Collaborates with key stakeholders to develop, create and deliver brand specific marketing program results including brand voice, messaging, creative platforms, advertising, public relations, promotions, brand experience partnerships, paid search, experiential marketing and events, direct marketing, website development (including HWS), digital and social media, channel planning and optimization, media mix/planning,
continental/regional pull through strategies and content development.
Interfaces heavily with continental Brand, Marketing and eCommerce leaders to develop and execute appropriate marketing strategies and plans globally for W Hotels & EDITION.
Develops communication and marketing briefs.
Understand the competitive environment and the local customer attitudes / behaviors
Lead agency relationships productively
Ability to deeply understand brand business needs and translate those needs into actionable and measurable marketing plans that drive commerce and elevate consumer perceptions of the brand
Work collaboratively with the digital and social team
Operate in a matrixed organization with brand, owner, marketing, and continent stakeholders
Have a strong creative point of view balanced with refined business analytics skills
Communicate brand standards and brand voice; supports regional compliance with brand standards
Manage relationships with Americas Centers of Excellence, Knowledge Experts and key global teams
Manage relationships with senior property leadership (e.g., owner groups with multiple properties)
Drive template and process for hotel marketing plans
Oversee property-level marketing planning to ensure business targets and key brand strategies are appropriately represented in property marketing plans Manages marketing program budgets and scorecard results
Develops annual marketing program budgets and allocates budgets by program based on marketing plans. Maintain tracking and reporting of key budget operational processes and reports throughout the year.
Works with CX, Insights Strategy and Innovation, Reporting & Analytics, Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year. Managing the marketing team, including cross-functional teams
Hires, develops and inspires high performance marketing talent in accordance with company policies.
Assigns work and manages processes and activities to ensure deadlines are met, high quality work is delivered and business results are achieved.
Partners with and manages the scope of work assigned to agencies - including media, creative and social media.
Identifies "best in class" marketing practices and share learnings as appropriate.
The salary range for this position is $161,700 to $246,200 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JOB SUMMARY
As part of The Luxury Group at Marriott International, W Hotels and EDITION represent the forefront of modern luxury and lifestyle-bold, culturally relevant, and creatively led.
We are seeking a Senior Director, Brand Marketing to lead and define the marketing strategy for both W Hotels and EDITION, with a particular emphasis on global strategic marketing leadership and continent implementation across the U.S. and Canada for both brands. This position is responsible for developing marketing plans, leading high-impact campaigns, and driving both brand equity and commercial performance. The role will serve as the senior marketing voice on the W & EDITION leadership team, managing a team of marketers and agencies while partnering cross-functionally across global brand management, digital, PR, partnerships, creative, and continent teams.
CANDIDATE PROFILE
Qualifications and Attributes
10+ years of progressive experience in luxury or lifestyle brand marketing, preferably across travel, fashion, retail, media, or entertainment.
Bachelor's degree in Marketing, Business, or a related field (advanced degree a plus).
Proven ability to build brands, lead teams, and create culturally resonant marketing programs.
Experience with brand positioning, creative development, and integrated campaign execution.
Strong grasp of the luxury consumer mindset and how to balance creative storytelling with commercial impact.
Experience working in or leading within a matrixed, global organization.
Excellent communication, presentation, and cross-functional leadership skills.
Passion for culture, travel, design, and the evolving definition of modern luxury.
Education and Experience Preferred
4-year degree from an accredited university in Business Administration, Marketing, or related
10+ years of relevant professional experience in luxury or lifestyle marketing or related function, demonstrating
progressive career growth and pattern of exceptional performance.
Previous experience as a member of a senior executive or regional team
Key Responsibilities
Strategic Marketing Leadership
Lead the global brand marketing strategy for W Hotels, aligning with brand positioning and long-term growth objectives.
Oversee continent brand marketing strategy and execution for both W Hotels and EDITION in the U.S. & Canada.
Act as the central marketing lead for the W & EDITION brands-driving differentiation, visibility, and desirability in-market.
Integrated Marketing & Content
Develop integrated campaigns across paid, owned, and earned channels-including digital, social, PR, experiential, partnerships, and hotel activations.
Serve as brand guardian across all touchpoints including Marriott.com, whotels.com, editionhotels.com, and social platforms.
Guide the development of messaging, tone, and brand storytelling to ensure consistency and global resonance.
Cross-Functional Collaboration
Partner closely with Brand Management, Global Sales, PR, Partnerships, Content, Ecommerce, and Continent Marketing to align marketing initiatives with business goals.
Collaborate with Creative and Agency teams to bring campaigns and activations to life.
Serve as a connector between global strategy and continent activation.
Team Leadership & Talent Development
Lead and mentor the W Hotels & EDITON brand marketing team, fostering a culture of creativity, collaboration, and performance.
Guide cross-functional and agency teams through project execution and measurement.
Champion career development and support growth opportunities for individual contributors.
Budget, Planning & Performance
Manage annual brand marketing budgets and program investments.
Track and report on performance, brand scorecards, and marketing ROI in collaboration with Finance, Insights, and Analytics teams.
Own the development of annual marketing plans and key deliverables across teams.
CORE WORK ACTIVITIES
Establishing and executing brand-wide marketing plans, strategies and programs
Determines and drives effective marketing approach for the brand across all consumer-facing touch points in collaboration with global
marketing, brand management, public relations, ecommerce, owner services, sales, field marketing, continental teams and other organizations, to support the positioning and growth of W Hotels & EDITION
Serves as central point-of-contact for marketing the brand to drive differentiation and activation of the brands
Ensures oversight and business expertise to ensure the successful execution of brand marketing strategies and programs.
Develops marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.
Collaborates with key stakeholders to develop, create and deliver brand specific marketing program results including brand voice, messaging, creative platforms, advertising, public relations, promotions, brand experience partnerships, paid search, experiential marketing and events, direct marketing, website development (including HWS), digital and social media, channel planning and optimization, media mix/planning,
continental/regional pull through strategies and content development.
Interfaces heavily with continental Brand, Marketing and eCommerce leaders to develop and execute appropriate marketing strategies and plans globally for W Hotels & EDITION.
Develops communication and marketing briefs.
Understand the competitive environment and the local customer attitudes / behaviors
Lead agency relationships productively
Ability to deeply understand brand business needs and translate those needs into actionable and measurable marketing plans that drive commerce and elevate consumer perceptions of the brand
Work collaboratively with the digital and social team
Operate in a matrixed organization with brand, owner, marketing, and continent stakeholders
Have a strong creative point of view balanced with refined business analytics skills
Communicate brand standards and brand voice; supports regional compliance with brand standards
Manage relationships with Americas Centers of Excellence, Knowledge Experts and key global teams
Manage relationships with senior property leadership (e.g., owner groups with multiple properties)
Drive template and process for hotel marketing plans
Oversee property-level marketing planning to ensure business targets and key brand strategies are appropriately represented in property marketing plans Manages marketing program budgets and scorecard results
Develops annual marketing program budgets and allocates budgets by program based on marketing plans. Maintain tracking and reporting of key budget operational processes and reports throughout the year.
Works with CX, Insights Strategy and Innovation, Reporting & Analytics, Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year. Managing the marketing team, including cross-functional teams
Hires, develops and inspires high performance marketing talent in accordance with company policies.
Assigns work and manages processes and activities to ensure deadlines are met, high quality work is delivered and business results are achieved.
Partners with and manages the scope of work assigned to agencies - including media, creative and social media.
Identifies "best in class" marketing practices and share learnings as appropriate.
The salary range for this position is $161,700 to $246,200 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.