Director, PM Sports

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

Publicis Sports, the sports marketing division within Publicis Media, is searching for a Director based in New York, NY. This position requires a highly motivated and entrepreneurial-minded leader to oversee a team, manage client relationships, and serve as the key liaison with sports properties and media partners. The role encompasses account leadership, media strategy, sponsorship fulfillment, and the ability to identify and grow new business opportunities within the sports marketing landscape.

Responsibilities

• Oversee project management around execution of client sports marketing partnerships across property and media channels
• Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions
• Write and deliver sports media and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
• Craft strategic recommendations for the sponsorship campaign that are relevant, rooted in fan passions and aligned with both brand initiatives and the client target audience
• Provide clients with end to end strategic thought leadership across the full sports marketing landscape
• Support client on overall sponsorship strategy
• Build, maintain and grow client relationships and client business
• Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts
• Partner with internal agency groups and spearhead the collaboration, planning, and development of all client programming to support partnerships
• Drive cross functional project management to support integrated marketing campaigns and ways of working
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies
• Motivate and oversee a team in the creation, development and execution of strategies, solutions, tactics and programs
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
• Maintain superior knowledge of the dynamic marketplace/client needs in order to react quickly to identify unique opportunities for revenue growth
• Demonstrate problem solving and intervention when necessary
• Play active role in major agency new business pitches
• Develop POV's and whitepapers on sports industry developments
• Oversight and management of direct reports, while also supporting career development
• Other related duties/projects as reasonably assigned

Qualifications

• Minimum 10+ years of sports marketing experience, with a focus on media strategy, sponsorship fulfillment/activation, and property/media management
• Deep knowledge of sports media planning and buying across traditional and digital platforms
• Proven ability to lead activation plans rooted in business strategy, delivering measurable results for clients
• Excellent Project Management skills, managing across several workstreams to connect all of the dots
• Strong presentation development (PowerPoint) and Excel skills a must
• Strong written and verbal communication skills a must
• Confident and comfortable presenting to senior clients and partners
• Demonstrated ability to think strategically
• Must be a self-starter who works well in a fast-paced, team-oriented environment
• Proven ability to lead and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
• Existing relationships with key sports properties and media members
• Ability to travel up to 2-3 times per quarter as needed for client meetings, event activations, or partner engagements

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 - $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/4/2025