Associate Director, Strategic Planning

Company Description

Team One is Publicis Groupe's premium brand agency dedicated to building and supporting remarkable brands. We were born with a goal: to launch an all-new luxury car brand and send it soaring to success. Since then, we've become architects of aspiration, constructing brands of elevated impact and worth.

Team One has six North American offices across the country, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York.

The chosen marketing partner of many of the world's high-worth brands, agency clients include Lexus, Lexus Dealer Association, Barclays, KB Home, Alarm.com, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk, Sparklight, Hewlett-Packard Enterprises, and Simplot.

Team One has one-of-a-kind insight into affluent consumers across the globe. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future.

Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production.

The Team One C.O.R.E.

C = COLLABORATIVE

We work together to get better stuff done than we could alone.

O = OPTIMISM

Honest and confident in our quest forward; believing the impossible is possible.

R = RESULTS-DRIVEN

Creativity is always in service of results and never for its own sake.

E = ENTREPRENEURIAL

Blow up the establishment. Shoot for the moon.

Job Description

GENERAL SUMMARY

Team One Culture:

Team One has been awarded AdAge Best Place to Work and A Fast Company Best Workplace For Innovators. When you join Team One, you not only become part of this culture, but it is also yours to shape. Everyone is encouraged to contribute their special interests, talents and passion to keep Team One a "best place to work".

Team One Ambitions and Impact:

We are an aspiration agency. You may know us for the incredible brand building Lexus work over the past 30 years. Did you also know that we have many other clients who are looking to create brands of worth that are coveted by many? We call this our 'portfolio accounts group' and the work behind the scenes is guided by a group of nimble yet rigorous and entrepreneurial makers. We roll up our sleeves to play with some of the most interesting challenges, all which lead to brands for modern affluents. We are looking to add a solid Associate Strategy Director to this team.

From KBHome, Ritz-Carlton, Barclays Investment Bank, The Real Real, Cathay Pacific, Dom Perignon, Hennessy, Uber, Me and The Bees, among others, there is a lot of variety held together by the simple premise that a brand should be more than a necessity-it is a catalyst to your aspirations.

For this role, you will be the "deputy" who gets to dig in with the Managing Director of Strategy to unlock great work.

You will be responsible for the day-to-day on two key accounts, KB Home and Ritz Carlton. These clients have different needs, yet are both true collaborators and expect their Strategist to be a proactive partner. Both accounts require a proactive consultative approach to strategy. We are looking for someone with business smarts as well as a passion for aspirational culture. Good storytelling skills and excellent client partnership skills are required.

KB Home

• KB Home responsibilities include day-to-day strategic guidance and expertise on KB Home's advertising
• Create briefs, strategies, POVs, presentations, research reports, and other strategic deliverables
• Work closely with Analytics, Creative, Media, and Account teams to create remarkable work that's on-strategy
• Build and maintain a close working relationship with client CMO and marketing team
• Present briefs and strategies to day-to-day client (brand CMO)

This individual is a strong subject matter expert on client business, category, and consumer insights. He or she is a rising leader in a group. This person will work closely with research, qualitative and quantitative. He or she must have great writing and presentation skills, be fluent with data but also able to tease out a broader story from it, manage multiple work streams independently, and be a very strong client partner.

The KB Home clients are very hands-on and have a familial yet respectful culture. It is important that this strategist can read the room, speak openly and honestly, be extremely detailed and be part of a "thinking" organization. We question everything on KB... big and small. This person should have the chops to do that.

The Ritz-Carlton

We have an excellent working relationship with the head of luxury at Marriott. We play a solid consultative role, helping thought leadership and developing inspiring POVs that are delivered to help internal constituents across the globe truly live out the RC experience in a modern luxury context. In any given week, you may find yourself developing these points of views and presentations, or developing materials, such as workshops, etc., to help the Ritz-Carlton continue to live up to its Northstar across the board. We have recently launched a brand campaign,"Stay with You," and although this has been extremely effective and it is well loved work, there is a need to continue to push this through internally so that every touch point can be inspired by the same point of view.

On top of these two incredible clients, you will have the ability to partner with other Strategists in working on new business pitches, project based work for new clients, and internal initiatives to spread the Team One magic.

Day to Day

• Guide day-to-day workflow on multiple projects, with support of Strategy leadership. Must be a leader, a self-starter who does not shy away from their ideas, and an optimizer. Personable, sociable, and is readily available and present to support clients.
• Strong presentation and brief writer of actionable strategic writing and has gravity with clients including their research team; has experience working with Senior Leadership in an organization.
• Contribute to and consult on research. Work with our internal research team to create smart and effective research approaches - mainly creative and strategy evaluation research.
• Distill insights from research group brand tracker study to help inform strategies.
• Curious and entrepreneurial approach to planning, including innovative approaches, target development, behavioral briefs, etc. Has the ability to solve problems in a room, on a call, on big business problems in a market where it's challenging to sell homes.
• Represents value and impact of strategy to client and internal stakeholders. Has the ability to not just have great ideas, but to also persuade others to buy into their ideas verbally and in writing while being open to others' ideas.
• Driver of integration across working teams on a given project or campaign - Creative, Media, Analytics, Account, etc. Ensure work is on-strategy and remarkable.
• Proactively spot business opportunities for KB and for Team One in the near and long term; having a growth mindset.
• Fluency in consumers, culture, context including social/mobile/digital channels, research and more. Able to connect the dots and speak to all Strategy deliverables such as comms plan, social strategy, big idea, etc.
• Write and secure business effectiveness award case studies - responsible for taking the lead on writing and winning business effectiveness case studies.

Qualifications

Experience: 8+ years of experience working as a strategist at an integrated agency. Luxury or premium experience desired but not a deal breaker.

Education: College degree is strongly preferred; graduate degree is a plus.

Skills and Abilities:

• Must be proficient with basic computer programs including Microsoft Word, PowerPoint, and Excel.
• Must be hardworking, articulate, creative, curious, and analytical.
• Exceptional interpersonal skills with a predisposition toward embracing the many details, many meetings, many opinions, all the rework required to thrive in the brands culture.
• Works well under pressure and can manage multiple work-streams independently.
• Empathetic and effective mentor and collaborator and is an easy-going and polished client partner.

Additional Information

Working Conditions: Team One is a professional, fast-paced, creative business environment. All employees are expected to support Team One's commitment to providing a respectful & safe workplace. There may be times when lifting up to 25lbs. is required. Overtime, including evenings and/ or weekend work- may be required. There may be occasion to travel. All employees are expected to conduct themselves in a professional and acceptable manner during working hours and all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events, shoot locations, etc.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an

exhaustive list of all responsibilities, duties and skills required.

As an employee of Team One, a division of Saatchi & Saatchi Worldwide, you are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Team One and Saatchi & Saatchi policies. All Publicis Groupe policies supersede other policies except for when in conflict with California State Law.

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $ - $ . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be .