Director of Integrated Marketing (US Advisor Segment)

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today's world. We're a next-generation platform that provides a comprehensive, business-in-a-box solution-combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships-all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that's both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors' offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 100+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

We are seeking a Director of Integrated Marketing for our US Travel Advisor segment to oversee the end-to-end marketing strategy to grow the US Advisor subscriber base for Fora. You will be responsible for developing and executing a comprehensive marketing strategy to acquire new travel advisors, across paid and organic channels, as well as partnering with our Advisor Experience team to create and launch marketing programs to improve Advisor retention.

In this role you will oversee development of our Advisor acquisition strategy, including end-to-end messaging, social and organic content creation, local marketing, brand marketing and the ownership over performance marketing goals and budgets. You will also partner with our Advisor Experience team on building out Customer Management/CRM programs to drive Advisor engagement and ultimately improve Advisor retention, with the net effect of improving our overall active Advisor population.

Reporting to our VP Growth & Data, this is a highly visible role with a direct impact on Fora's growth trajectory - and an incredible opportunity to help shape the future of our brand and community.
Key Responsibilities

• Develop and own the US Advisor acquisition strategy:Identify priority audience segments based on opportunity size, needs, and behaviors. Analyze geographic markets to uncover high-potential areas for targeted acquisition efforts. Regularly assess and refine targeting strategies based on performance data and evolving business needs.
• Lead marketing plan development and management:Create a comprehensive marketing plan aligned with overall company goals, including clear acquisition and revenue targets. Outline specific channel strategies, key initiatives, and resource allocation. Manage the planning cycle, ensuring campaigns and initiatives are properly forecasted, funded, and executed on schedule.
• Define messaging strategy and creative requirements:Craft compelling, differentiated messaging that resonates with key segments while reinforcing Fora's overall brand positioning. Translate messaging into actionable creative briefs. Partner closely with creative teams to ensure content, visuals, and assets are optimized for each channel and audience.
• Own the integrated marketing calendar:Build and manage a holistic marketing calendar that aligns advisor acquisition and retention efforts across paid media, owned content, local marketing, events, and partnerships. Ensure cross-functional teams have visibility into key initiatives and timelines to maximize coordination and impact.
• Direct and optimize all acquisition channels and activities:Take full ownership of the channels and tactics driving US Advisor growth, including but not limited to digital advertising, organic and paid social, content marketing, SEO, partnerships, webinars, and local activations. Continuously optimize channel performance through testing, analytics, and collaboration with internal and external partners.
• Manage performance marketing goals and budgets:Set, track, and report on KPIs related to advisor acquisition and growth from paid performance channels. Collaborate with Fora's centralized growth team to manage campaign execution, budget pacing, creative needs, and performance optimization. Ensure investments are delivering against cost-per-acquisition and ROI targets.
• Build and execute local and field marketing programs:Design and roll out scalable local marketing initiatives to drive advisor acquisition and engagement at the community level. This includes event sponsorships, hosted events, partnerships with local organizations, and targeted geo-specific campaigns. Collaborate with the Advisor Experience team to integrate local marketing into broader engagement strategies

Requirements

Fora is a fast-growth environment, which brings with it excitement and positivity as well as ambiguity to structure as we go. You will need to be an independent, problem solver who can figure things out from scratch and who leads with the needs of the customer. You are joining a data-forward team and will be held accountable to business results, and so strong candidates will be able to bring both an analytic and structured approach to marketing with a deep appreciation for the power of storytelling.

As a leader in our marketing organization you will directly manage a growing team of X, while also needing to exhibit strong influencing skills in working with partner teams across both the broader marketing and growth organization as well as the organization more broadly. Key partnerships will include our internal Creative and Growth shared service teams, as well as our Advisor Experience and Product teams.

Strong candidates will exhibit the following behaviors:

• You're a strategic, full-stack marketer with deep experience across acquisition, CRM, and brand marketing. You know how to build integrated campaigns that drive measurable growth and have managed annual marketing budgets in excess of $10MM+.
• You have 8+ years of marketing experience in consumer-facing businesses, marketplaces, membership models, or fast-growing startups. Experience in travel, lifestyle, or community-driven brands is a plus.
• You think creatively about messaging and segmentation. You know that the right message to the right audience is critical - and you're skilled at tailoring creative strategies to different customer groups.
• You're data-driven, but not data-obsessed. You know when to dig into the numbers to drive optimization - and when to trust your gut, take a smart risk, and move quickly.
• You have strong project management and operational chops. You're organized, great at managing calendars, timelines, and cross-functional teams, and you can juggle multiple priorities without dropping balls.
• You've built (and love building) programs from scratch. You're energized by ambiguity and the opportunity to create new strategies, processes, and campaigns from the ground up.
• You thrive in fast-paced, collaborative environments. You love working with scrappy, high-performing teams and are comfortable wearing multiple hats.
• You have a passion for travel, entrepreneurship, and community. You're excited by Fora's mission and the opportunity to empower others to turn their passion for travel into a meaningful business.

Compensation

Compensation range for this role is $150-175k + equity. Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo.

We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We're here to serve

We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry.

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.