Sr. Manager - Omni Shopper Marketing - Kroger
Apply NowCompany: The Kraft Heinz Company
Location: Cincinnati, OH 45238
Description:
Job Description
The Senior Manager, Omni Shopper Marketing is an integral part of the Shopper Marketing team within the North America Marketing Function. This individual supports area leadership, owns the management of the marketing budget, spearheads strategic ecommerce annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.
Essential Functions & Responsibilities
Provide Shopper Marketing and eCommerce leadership and key point of contact to Customer(s)
Own budget management/reporting and ongoing process improvement for Customer(s)
Steer strategic annual planning of key marketing and eCommerce activations and strategy
Partner with BU and Central Marketing Teams to identify and develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
Brief agency team(s) and internal partners on shopper marketing activations, providing clear guidance on success criteria
Adapt strategies and tactics based on real time performance data
Build compelling selling tools to aid the field with securing retailer support of key promotions
Establish new routines and rituals to improve communication and knowledge sharing between the field, BU, and leadership
Own relationship with creative agency team for the Customer(s)
Re-application of traditional brand management principles to in-store and online environment.
Expected Experience & Required Skills
Consumer package goods industry experience or similar experience
Proficient in Microsoft Office programs
Strong sales, finance, category planning and/or analytical background
Strong oral and written communication skills, including reporting and presentation skills
Excellent organization and project management skills
Ability to work autonomously with minimal direction
Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
Strong at forging internal/external relationships and commanding trust/respect of others
Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
Knowledge of retailers and broker environment
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s)
Cincinnati Sales
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
The Senior Manager, Omni Shopper Marketing is an integral part of the Shopper Marketing team within the North America Marketing Function. This individual supports area leadership, owns the management of the marketing budget, spearheads strategic ecommerce annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.
Essential Functions & Responsibilities
Provide Shopper Marketing and eCommerce leadership and key point of contact to Customer(s)
Own budget management/reporting and ongoing process improvement for Customer(s)
Steer strategic annual planning of key marketing and eCommerce activations and strategy
Partner with BU and Central Marketing Teams to identify and develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
Brief agency team(s) and internal partners on shopper marketing activations, providing clear guidance on success criteria
Adapt strategies and tactics based on real time performance data
Build compelling selling tools to aid the field with securing retailer support of key promotions
Establish new routines and rituals to improve communication and knowledge sharing between the field, BU, and leadership
Own relationship with creative agency team for the Customer(s)
Re-application of traditional brand management principles to in-store and online environment.
Expected Experience & Required Skills
Consumer package goods industry experience or similar experience
Proficient in Microsoft Office programs
Strong sales, finance, category planning and/or analytical background
Strong oral and written communication skills, including reporting and presentation skills
Excellent organization and project management skills
Ability to work autonomously with minimal direction
Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
Strong at forging internal/external relationships and commanding trust/respect of others
Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
Knowledge of retailers and broker environment
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Cincinnati Sales
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.