Creative Services Director
Apply NowCompany: The Boca Raton
Location: Boca Raton, FL 33433
Description:
Summary
The Director of Creative Services leads the creative execution of The Boca Raton across all touchpoints. This role oversees the full lifecycle of creative development, ensuring exceptional quality and alignment with the brand's luxury positioning. This includes but not limited to collateral development, advertising campaigns, photoshoots and production needs. The Director will manage internal team members and external partners while collaborating cross-functionally to drive impactful and cohesive visual storytelling that aligns with business objectives.
The ideal candidate will have a background in luxury branding, exceptional creative skills, and the ability to oversee multiple projects simultaneously.
Essential Functions
Job duties include, although are not limited to:
Provide strategic leadership and creative oversight for the development of multi-channel marketing campaigns, collateral, positioning documents, and advertisements. Oversee workflow, prioritization, and resource planning to meet all deadlines.
Partner with internal departments to concept, develop, and deliver collateral pieces (across print and digital) that support business objectives. Including:
o Ensure all collateral aligns with the brand's luxury aesthetic, tone of voice, and overall visual identity
o Oversee timelines, gather content inputs, and manage feedback rounds to deliver high-quality assets on schedule
o Collaborate with copywriter, designers, and external vendors as needed to bring pieces from concept to completion
o Maintain an organized library of assets and templates to support consistency and efficiency across teams
Lead end-to-end process for all visual assets, photography and videography initiatives.
o Serve as creative director for brand and property shoots, to include photographer selection, shot list, and on-site execution.
o Handle shoot logistics and set-up. Coordination with internal departments, precise organization, and scheduling.
Elevate creative agency and vendor relationships to ensure strategic alignment, efficiency, and excellence across deliverables.
o Creative direction and maintain brand consistency across marketing deliverables.
o Guide the creative execution of the annual media plan-including the development and rollout of print and digital advertising campaigns.
o Lead production oversight with print vendors, ensuring adherence to brand standards, print quality, and timely delivery.
Close working relationship with the marketing leadership team to develop and implement annual marketing strategies and integrated campaign plans, bringing creative insight to business objectives.
Act as a liaison across departments to align messaging, creative needs, and brand standards, ensuring synergy across all guest-facing materials and internal initiatives.
Stay ahead of industry trends, emerging design and content platforms, and consumer behavior shifts to keep The Boca Raton at the forefront of innovative hospitality branding.
Internal Relationships
Collaborate with all members of Marketing Communications team to develop strategies and timelines, maximize efforts and brainstorm new ideas.
Close working relationships with all other departments, including Hotel Operations, Sales Team, Member Relations, Food & Beverage, HR, Recreation, Engineering and Catering.
Qualifications
Minimum 8-10 years of design/creative services experience with 4+ years of leadership experience.
Proven ability to create content with a strong luxury aesthetic across visual and written projects
Strong ability to multi-task and manage project requirements
Leadership experience working with multiple departments, teams and overseeing vendors to ensure accountability and results
Microsoft office applications
Experience developing content through collaborative creative process
Education/Experience Requirements
Bachelor's Degree preferred - Marketing, Business, Journalism, English, Art
Travel industry experience required, preferably for resort location
Physical Requirements
Position is based on property in Boca Raton, Florida.
In the United States we are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
The Director of Creative Services leads the creative execution of The Boca Raton across all touchpoints. This role oversees the full lifecycle of creative development, ensuring exceptional quality and alignment with the brand's luxury positioning. This includes but not limited to collateral development, advertising campaigns, photoshoots and production needs. The Director will manage internal team members and external partners while collaborating cross-functionally to drive impactful and cohesive visual storytelling that aligns with business objectives.
The ideal candidate will have a background in luxury branding, exceptional creative skills, and the ability to oversee multiple projects simultaneously.
Essential Functions
Job duties include, although are not limited to:
Provide strategic leadership and creative oversight for the development of multi-channel marketing campaigns, collateral, positioning documents, and advertisements. Oversee workflow, prioritization, and resource planning to meet all deadlines.
Partner with internal departments to concept, develop, and deliver collateral pieces (across print and digital) that support business objectives. Including:
o Ensure all collateral aligns with the brand's luxury aesthetic, tone of voice, and overall visual identity
o Oversee timelines, gather content inputs, and manage feedback rounds to deliver high-quality assets on schedule
o Collaborate with copywriter, designers, and external vendors as needed to bring pieces from concept to completion
o Maintain an organized library of assets and templates to support consistency and efficiency across teams
Lead end-to-end process for all visual assets, photography and videography initiatives.
o Serve as creative director for brand and property shoots, to include photographer selection, shot list, and on-site execution.
o Handle shoot logistics and set-up. Coordination with internal departments, precise organization, and scheduling.
Elevate creative agency and vendor relationships to ensure strategic alignment, efficiency, and excellence across deliverables.
o Creative direction and maintain brand consistency across marketing deliverables.
o Guide the creative execution of the annual media plan-including the development and rollout of print and digital advertising campaigns.
o Lead production oversight with print vendors, ensuring adherence to brand standards, print quality, and timely delivery.
Close working relationship with the marketing leadership team to develop and implement annual marketing strategies and integrated campaign plans, bringing creative insight to business objectives.
Act as a liaison across departments to align messaging, creative needs, and brand standards, ensuring synergy across all guest-facing materials and internal initiatives.
Stay ahead of industry trends, emerging design and content platforms, and consumer behavior shifts to keep The Boca Raton at the forefront of innovative hospitality branding.
Internal Relationships
Collaborate with all members of Marketing Communications team to develop strategies and timelines, maximize efforts and brainstorm new ideas.
Close working relationships with all other departments, including Hotel Operations, Sales Team, Member Relations, Food & Beverage, HR, Recreation, Engineering and Catering.
Qualifications
Minimum 8-10 years of design/creative services experience with 4+ years of leadership experience.
Proven ability to create content with a strong luxury aesthetic across visual and written projects
Strong ability to multi-task and manage project requirements
Leadership experience working with multiple departments, teams and overseeing vendors to ensure accountability and results
Microsoft office applications
Experience developing content through collaborative creative process
Education/Experience Requirements
Bachelor's Degree preferred - Marketing, Business, Journalism, English, Art
Travel industry experience required, preferably for resort location
Physical Requirements
Position is based on property in Boca Raton, Florida.
In the United States we are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.