Director of Marketing

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Company: IVX Health

Location: Brentwood, TN 37027

Description:

Job Details

Job Location
Corporate IVX Health - Brentwood, TN

Position Type
Full Time

Education Level
Bachelor's Degree

Travel Percentage
Up to 25%

Job Shift
Monday - Friday, regular business hours

Job Category
Marketing / Advertising

Description

Lead the marketing strategy for one of healthcare's fastest-growing companies.

IVX Health is seeking an experienced and forward-thinking Director of Marketing to lead our national marketing strategy-focused on driving referral growth, expanding brand presence, and enabling provider engagement across existing and new markets.

This high-impact leadership role will oversee our brand, sales enablement, and event strategy functions while guiding a talented in-house team. The ideal candidate is a seasoned healthcare marketing leader who understands the nuances of provider-facing outreach, can turn data into actionable campaigns, and thrives in a collaborative, mission-driven environment.

What You'll Do
  • Strategic Leadership
    • Develop and execute multi-channel marketing strategies that drive referral growth, brand awareness, and geographic expansion
    • Align marketing initiatives with business development, operations, and executive priorities
    • Translate market insights into targeted campaigns that engage referring providers and drive measurable outcomes
  • Team Leadership and Collaboration
    • Lead and mentor a dynamic team including brand, sales enablement, and event roles
    • Foster strong cross-functional relationships across operations, clinical, and commercial teams
    • Partner with regional leaders to localize marketing efforts and support market-specific goals
  • Sales Enablement and Provider Engagement
    • Oversee the development of provider-facing content, tools, and digital resources
    • Ensure field teams are equipped with aligned messaging and collateral that resonates with physician audiences
    • Measure the impact of sales enablement strategies on referral growth and provider engagement
  • Event Strategy and Local Marketing
    • Direct the strategy and execution of provider-facing events, sponsorships, and conferences
    • Ensure local efforts reflect brand voice, align with national campaigns, and drive market visibility
  • Brand and Communications Oversight
    • Lead brand stewardship and consistency across all touchpoints
    • Oversee external communications, public relations, and reputation management initiatives
    • Uphold quality and compliance in all messaging across digital, print, and in-market activations

What We're Looking For
  • 8+ years of progressive marketing experience, with at least 3 years in a leadership role
  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
  • Proven success in healthcare marketing-ideally in a multi-site or referral-driven environment
  • Deep understanding of provider engagement strategies and regulatory considerations
  • Strong background in brand strategy, content development, event planning, and sales enablement
  • Experience managing marketing budgets, vendors, and performance analytics
  • Familiarity with CRM systems, marketing automation platforms, and analytics tools

Why IVX Health?

At IVX, we're redefining the care experience for patients with chronic conditions-offering compassionate, top-tier care in a comfortable setting. Our brand is growing quickly across the country, and we're building a marketing team that matches that momentum. This role offers the opportunity to shape the narrative, build a high-performing team, and make a lasting impact on patients and providers alike.

Benefits We Offer
  • Comprehensive Healthcare - Medical, dental, and vision coverage, including prescription drug plans and telemedicine services.
  • Flexible Savings Options - Choose from Health Savings Accounts (HSA) and Health Reimbursement Arrangements (HRA) to manage healthcare costs.
  • Supplemental Protection - Accident, critical illness, and hospital indemnity plans to provide additional financial security.
  • Dependent Care FSA - Pre-tax savings for eligible childcare and dependent care expenses.
  • 401(k) Retirement Plan - Secure your future with a competitive company match.
  • Disability Coverage - Voluntary short-term and long-term disability plans to protect your income.
  • Fertility and Family Support - Resources and benefits designed to support fertility care and family planning.
  • Life and AD&D Insurance - Financial protection for you and your loved ones.
  • Counseling and Wellness Support - Free resources to support emotional, physical, and financial well-being.
  • Education Assistance - Tuition reimbursement and certification support to help you grow in your career.
  • Continuing Education - Access to a CEU library for ongoing professional development.
  • Charitable Giving and Volunteer Program - Matched donations and paid volunteer time off to support causes you care about.
  • Employee Referral Bonus - Earn rewards for helping us find top talent.

EEO STATEMENT

IVX Health is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. IVX Health wants to have the best available people in every job, and we make employment decisions on the basis of business needs, job requirements, individual qualifications, and merit. Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status, or any other legally protected category in accordance with applicable federal, state, or local laws. IVX Health prohibits discrimination, harassment, or retaliation of any kind based on any of these characteristics. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship and all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment.

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