Director, Marketing

Our Company

Arch is a Series A financial technology company that automates the management of private investments, improving access, understanding, and the human experience of investing across asset classes.

Private investments such as venture capital, hedge funds, and private equity, make up roughly 25% of the investment universe. Traditionally, investors, advisors, banks, families, and managers track hundreds of investments in complicated spreadsheets, file folders, and busy inboxes. Not only is this tedious and time-consuming, but it is rife with opportunity for manual data entry errors, inconsistent reporting, and lost information. Enter, Arch.

Arch delivers standardized data, documents, and insights in a single platform, avoiding the need to chase information across dozens or hundreds of 'portals'. Our purpose is to save investors' time while empowering them to make more informed investment decisions, leading to better financial outcomes.

We are a fast-growing, dynamic team of 120+, serving over 400 clients, including several of America's largest banks, families, and financial institutions. We've over doubled the size of the company every year since inception and we are looking to hire in all departments as we scale.

The Role

A lot is working within marketing for Arch - we receive dozens of inbound leads a month, our clients consistently serve as references for and refer new clients to us (over 50% of our clients have referred us to a new client), and we have a few fun marketing campaigns (Arch Hats, K-1 cookies) that our clients partners, and network love.

To build on early momentum, Arch is looking for our first Marketing hire to accelerate this progress, bring expertise, and build out our capabilities in demand generation, product marketing, and brand marketing.

This is an opportunity to shape and own Arch's marketing execution from the ground up.

Key Responsibilities:

• Own marketing, while spiking in one of the following areas:
  
  • Demand Gen
  • Product Marketing
  • Content / Brand Marketing
• Define and implement a cohesive marketing strategy that aligns with Arch's' long-term goals and strengthens its position across core markets.
• Own content creation, powering the work of sales, account management, and operations, ensuring crisp communication that's aligned across the organization.
• Develop and execute demand generation strategies to drive inbound leads and increase brand awareness through SEO, keyword marketing, SEM, events, and more.
• Plan and execute both internal and external events that put Arch in front of the right people at the right time.
• Keep our marketing calendar on track, ensuring timely and effective communications like feature releases and company updates.
• Craft clear, engaging content that strengthens Arch's voice and brand consistency across every channel.
• Manage our social media presence, keeping our brand fresh, relevant, and engaging.
• Collaborate with sales and operations teams to align marketing initiatives with broader business goals.
• Work closely with product, sales, and client experience teams to identify opportunities for growth and ensure cohesive messaging across all touchpoints

Reach out to us if you have:

• You have 5-7 years of B2B marketing experience, with a history of executing successful campaigns in a fast-paced environment, and understand what it takes to win over a consumer.
• Proven track record of driving brand awareness and lead generation through SEO, demand generation, events, or content marketing.
• You're data-driven, with strong analytical skills that enable you to measure and improve marketing impact.
• You're an excellent storyteller who can craft compelling messaging backed by data.
• You're customer-focused and always thinking about how to enhance the customer experience.
• You understand pipeline management and marketing metrics, using them to inform decision-making.
• You're excited about joining an in-office team and culture, where progress is felt and made daily.

Bonus Points if you have:

• Exposure to and understanding of investments, private markets, and other financial topics.

A Note about us:

All of our roles are based full-time at our New York City office, where our team thrives on in-person collaboration and dynamic teamwork. Being onsite daily enables us to build strong connections, collaborate effectively to solve challenges, and foster an engaging environment focused on shipping product and delivering exceptional service to our clients.

We encourage applicants currently located in or willing to relocate to the NYC area to join us in this exciting, hands-on workspace.

Some perks of working for Arch include:

• Strong Team - You'll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.
• Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. You'll be involved in discussions that drive the growth and direction of our platform from the very beginning.
• Product Market Fit - We have strong product market fit, exceptionally low churn, and have grown mostly organically through word of mouth.
• Team community and camaraderie - We have enormous trust in each other and always do what we can do to support one another. We're always ready to step in to help.
• Great office - we've invested in a great space for the Arch team to come together, at 18th and Park in Manhattan (the old Buzzfeed / NYT headquarters).
• Lunch is on Us - Grab lunch on us while you're in the office and take a break to laugh, brainstorm, or just hang out with your teammates over a meal.