Senior Marketing Excellence Manager

YOU + US?

Are you ready for a fresh new step in your career? We have 'a sweet opportunity' for you!

Senior Marketing Excellence Manager
36 uur per week (fulltime)
Based in Breda

This is where we need you!

For over a hundred years, we have been creating, making, and selling the most fun and delicious sweets, under the renowned family name Perfetti Van Melle. Of course, we can't do this alone, so we do it with over 19,000 colleagues worldwide! Together, we ensure that you can enjoy well-known brands every day, such as Mentos (Gum), Fruittella, Klene, Look-O-Look, Chupa Chups, Stimorol, Bubblicious, Smint, and Frisk.

Where we could use your strengths!

In the Marketing department, part of our commercial organization in the Benelux. The department consists of four brand teams and a Media & Insights team. As Senior Marketing Excellence Manager, you will have two direct reports. You will report to the Marketing Manager Benelux. Our Marketing team is always in motion and continuously adapts to the latest developments in the FMCG sector. Together, we are brand ambassadors both internally and externally, responsible for contributing to the development and execution of the brand strategy and plans that drive market growth and help achieve budget objectives in the Benelux. And we do this well! Perfetti Van Melle is no coincidence the market leader in the Confectionery category. Have you always wanted to work with strong, iconic brands? Join our team! Want to take a sneak peek behind the scenes of our company? Click here and here.

Your core tasks in a nutshell:

• Data Capability Building: Develop and implement advanced data management strategies that don't just generate insights, but drive action. Your role is to embed data-driven decision-making within Marketing, ensuring it becomes a structural capability across the organization - starting in Benelux, and scalable across other markets.
• Marketing Automation: Lead the development and execution of sophisticated marketing automation and AI strategies with a strong focus on operational impact. You don't just design the system - you make sure it works, scales, and delivers smarter investments and real efficiency gains. Set the benchmark in Benelux, then guide adoption across Europe.
• Marcom & Media Management: Design and embed best practices across all brand teams for marcom activities, media planning, buying, and retail media strategies. Act as a connector and enabler across markets, ensuring learnings are shared and improvements are implemented. Drive visibility with purpose - where media investment directly supports growth, and can be replicated in other countries.
• Consumer Service: Elevate local consumer service operations by solving real pain points, embedding improvements, and ensuring consistency across markets. Your goal: turning service excellence into a driver of brand love and loyalty - and turning Benelux into a blueprint for other countries.
• Collaboration: Work hand-in-hand with Trade Marketing (TM), Revenue Growth Management (RGM), and Perfetti Van Melle Centers of Excellence (PVM CoEs). Ensure that innovation isn't siloed - but shared, scaled, and rooted in the Benelux as our test-and-learn hub, with a clear path to roll out successful pilots across other PVME markets.
• External Best Practices: Continuously scout, pilot, and embed best practices from outside the organization. Be the bridge between external innovation and internal execution, ensuring that Perfetti van Melle doesn't just keep up, but leads the way in marketing excellence - and translates these advancements into tangible results across regions.

The ideal recipe of our Senior Marketing Excellence Manager:

• Proven experience in data management, marketing automation, marcom, and media management, ideally across multiple markets or in a regional context.
• Strong analytical skills and proficiency in data analysis tools, with the ability to translate insights into business value.
• Strong execution mindset - not only able to design strategies, but also to bring them to life, embed them into the organization, and scale them across markets.
• Proven track record of driving innovation and embedding new ways of working, ensuring long-term impact and adoption.
• Excellent communication and leadership abilities, with the ability to influence across all levels of the organization.
• Natural connector and change agent - able to bring stakeholders together, create alignment, and build momentum across functions and geographies.
• Hands-on and pragmatic - willing to roll up your sleeves, solve problems, and make things happen in complex environments.
• Fluent in navigating matrix organizations, balancing central strategy with local execution, and comfortable operating without formal authority.
• Curious and externally oriented, constantly scanning for trends, best practices, and technologies to strengthen Perfetti van Melle's marketing capabilities.
• Ability to thrive in a fast-paced, dynamic, and innovative environment, where change is constant and ownership matters.

The ingredients of Perfetti Van Melle. Does it include your taste?

We are the Flavour Makers in Confectionery! You'll be joining the world's third-largest and Europe's second-largest confectionery company. But we're not stopping there - we want to keep growing and become the absolute best at making candy. And for that, we need the full support and creativity of our people!

At Perfetti Van Melle, our people are our most important ingredient, and we make sure there's something for everyone - so our offer is as appealing as our candy!

• Empowering: Everyone gets the chance to grow and make a real impact. We offer a wide range of (tailor-made) training and development programs to help you reach your full potential.
• Fun: Who hasn't dreamed of working in a candy factory? On top of that, we're still a family-owned business. We go the extra mile to keep our warm, family-like atmosphere - because that's what makes us unique and has brought us where we are today. We make sure you feel at home, because we believe that's the real key to success.
• Innovation: We see it as our responsibility to respond to ongoing societal discussions around sugar and health, as well as environmental challenges like packaging waste and food safety. Plenty of exciting challenges ahead!
• Dynamic: It may sound like a clich, but with offices in over 30 countries, we are truly a dynamic and vibrant organization.

Discover your sweet rewards!

• A competitive fixed salary package that recognizes and rewards your value - your talent deserves to be appreciated!
• Our collective bonus system rewards you based on both company performance and your personal contribution - giving you that extra motivation to bring out your best.
• We care not only for our consumers, but for you too. That's why we offer an attractive pension plan that gives you peace of mind: Perfetti Van Melle pays two-thirds of the premium, and you contribute the remaining one-third.
• We know how important flexibility is for your well-being. Enjoy the option to work partially from home, helping you balance work and life. We support this with a remote work allowance and a budget to set up your home office.
• Recharge and relax with five weeks of vacation. You've earned it! Need more time off? No problem - you have the option to purchase additional leave.
• Invest in yourself with a dedicated learning and development budget. We encourage you to keep growing and sharpening your skills to stay on top of your game.
• Perfetti Van Melle is a partner of Bedrijfsfitness Nederland, giving you discounted gym memberships - so you can stay in shape while surrounded by irresistible sweets.
• Prefer to get around by bike? Our new bike plan might be just for you. For a fixed low monthly fee, you can ride a brand-new bike - not just for commuting, but for private use too.
• Enjoy group discounts on your health insurance.
• And of course, the cherry on top: every two months, you'll receive a sweet box filled with goodies from our brands. Still craving more? No worries - stock up at our internal candy shop at discounted prices.

Want a taste of more?

Got a sweet tooth for this opportunity? Then we'd love to hear from you! Hit the "Apply" button and who knows - we might be meeting soon!