Regional Sales Director, Patient Flow, Canada

THE COMPANY:

VitalHub is a leading software company dedicated to empowering health and human services providers globally.

VitalHub's comprehensive product suite includes electronic health records, operational intelligence, and workforce automation solutions that serve over 1,000 clients across the UK, Canada, and other geographies. The Company has a robust two-pronged growth strategy, targeting organic opportunities within its product suite and pursuing an aggressive M&A plan.

VitalHub is headquartered in Toronto with over 500 employees globally

THE ROLE:

As Regional Sales Director you will be responsible for selling VitalHub's Patient Flow solutions, focused on InTouch with Health (patient journey optimization platform), SHREWD (operational management platform) and Strata Pathways (transitions of care optimization) into hospitals, regional and provincial health authorities, within a defined territory in Canada. You will lead enterprise sales efforts for our solution portfolio and will work with cross-functional teams to drive market adoption of our best of breed solutions and develop winning solutions across our Patient Flow solutions portfolio. This role involves defining the growth strategy and approach for the region and leading go to market and business development initiatives.

The ideal candidate will be a business development professional with experience managing complex enterprise level SaaS sales cycles that recognizes the importance of consultative selling. Your understanding of the healthcare market and business drivers and challenges for both Health Authorities and Hospitals will be key to your achievement. To succeed in this role, you must be an active listener, possess the ability to manage strong discovery calls, and translate prospect requirements into the right solution. Excellent listening, written and presentation skills in addition to strong relationship and people skills are necessary to foster lasting business relationships, manage a complex and often lengthy sales process.

KEY RESPONSIBILITIES:

Strategic Leadership

• Define and execute the go-to-market strategy for your territory.
• Develop and implement growth strategies to achieve sales targets.
• Monitor market trends and competitor activities to identify opportunities.
• Engage healthcare leaders to build brand recognition.

Sales Execution

• Research and engage target prospects, managing the end-to-end sales cycle from initial outreach to close.
• Monitor and manage RFIs and RFPs, leading and collaborating with bid teams to support successful submissions.
• Maintain and expand a robust sales pipeline through proactive prospecting and relationship-building.

Project Engagement

• Listen actively to qualify opportunities
• Effectively present and communicate the product solution and value proposition to customers.
• Leverage industry and technology knowledge to create solutions that address client pain points.
• Work closely with Professional Services and Client Support teams to ensure seamless onboarding and customer experience.

Collaboration and Leadership

• Provide guidance and leadership to internal sales support resources.
• Coordinate activities and collaborate productively with other departments to execute sales strategies.
• Support conferences and other marketing events to enhance brand visibility and generate leads.

Pipeline Management

• Actively manage the sales pipeline and provide accurate forecasting of opportunities.
• Develop creative approaches to cultivate partnerships within the healthcare industry.

KEY RELATIONSHIPS:

Internal:

• Professional Services, Client Success, Clinicians, Management, Marketing, Sales Support

External:

• C-Suite (COO, CNE, CFO, CIO)
• VP, Strategy, Performance, Transformation
• Director's of (eg. Patient Flow, ED, Patient Registration, Patient Experience, Ambulatory Care)

EXPERIENCE:

• Bachelor's Degree
• Minimum of 10 years sales experience within a SaaS environment
• 5+ years experience managing the complete sales cycle at the Sales Director (or similar) level focused on enterprise software in healthcare
• Experience with complex software sales cycles
• Persuasive communication, presentation, and people skills, that's comfortable building rapport both in-person and virtually at the C-Suite and Director level
• Comfortable collaborating with cross-functional teams
• Technical proficiency using key sales tools including Salesforce CRM, video conferencing tools (Zoom/Teams), MSFT Suite
• Willingness to travel within Canada as needed (~15% of the time, more if located outside of ON)

NICE TO HAVE:

• A passion for technology sales and a desire to operate in a growth-oriented environment
• Team player
• Strategic thinker
• Problem solver
• Relationship builder
• Being adaptable
• Bilingual (French)