Marketing Manager I
Apply NowCompany: First Tek, Inc.
Location: New York, NY 10025
Description:
Resume Format - Please add Sales Pitch to top of Resume, our explanation of why the candidate is qualified for the position.
Location/TimeZone (On-site/hybrid): remote 100%, can sit anywhere but will be required to work East Coast Hours
Hours: 9am to 6pm eastern
Interview Process: 2 Virtual Interviews, first round , and then the applicant will be requested to put together an exercise, and then 2nd round to discuss the results of their exercise. The exercise should be ready within a few days of the time of request.
Main 3-5 responsibilities
They will be responsible for looking at performance data for their particular markets, identifying if we are tracking or pacing spend based on weekly/monthly budgets, launching new campaigns, reporting on weekly insights, raising questions for issues resolutions needed or pixel tracking issues or performance categories, identifying opportunities for performance improvement, talking to vendors weekly to execute tasks or take advantage of insights for the account.
TOP Critical Skills
4+ years experience in paid search working with Google or other Ad publishing tools to optimize media spend and conversion. SA360 is required.
Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
Understanding of media KPI's and how they relate to lifetime consumer metrics
Proven track-record of planning and managing media campaigns and clearly communicating progress and results
Candidates who have worked with an ad agency background work best in this environment as they are very hands on, we can also consider experience with performance with direct response media as well.
4+ years of relevant work experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
Proven track-record of planning and managing media campaigns and clearly communicating progress and results
Understanding of media KPI's and how they relate to lifetime consumer metrics
Exceptional understanding of Paid Search including Google, Bing, Apple Search Ads, SA360 and other best-in-class publishers as it relates to the optimization of media spend and conversion
Ability to derive meaningful insights from media campaigns and clearly articulate learnings
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns
Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Capacity to coordinate with International, and other internal teams
Ability and flexibility to adapt to changes in schedules and delivery
Excellent proficiency in verbal and written communication in English, another language is a plus
BS/BA in related field
Nice to Have:
Knowledge of SEO best practices is a plus
PREFERRED SKILS
Knowledge in TV Content.
Consumer of entertainment content and interest in it.
Experience working in the streaming industry including a knowledge of current trends
Capability to work in a fast-paced and constantly changing environment.
EDUCATION AND EXPERIENCE
Master's degree in a related field (is a plus).
Candidates who have worked with an ad agency background work best in this environment as they are very hands on, we can also consider experience with performance with direct response media as well.
We also prefer experience with higher monthly budgets in 100k+, should be able to communicate effectively and efficiently, and be proactive in error or issue resolution.
Team: Streaming
Area: Acquisition & Demand Marketing
Reports to: Director of Direct Response Media Seniority: Senior Manager
Experience: 4+ Years
POSITION: Manager - Paid Search
OVERVIEW
Join our Streaming team! We deliver premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. ***CBS is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ***CBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. ***CBS media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.
*** International Media Networks (VIMN), a unit of ***CBS (NASDAQ: VIAC), is comprised of many of the world's most popular multimedia entertainment brands, including Pluto.TV, Paramount+, Noggin, MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ***CBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
JOB DESCRIPTION
The Streaming Marketing team is looking for a Paid Search Manager to work across our portfolio of international streaming brands with a focus on PlutoTV (AVOD) and Paramount+ (SVOD). The ideal candidate will be well versed in both Digital and Traditional media and their underlying metrics. The role will be dedicated to working with teams across the globe to plan, validate, execute and measure marketing campaigns and their impact to the business.
OBJECTIVES & FUNCTIONS
Lead day-to-day management of Paid Search & App campaigns across international markets including planning, strategy, optimization, and reporting.
Work with the key central marketing teams and local stakeholders to best leverage campaigns and ensure consistent end to end customer experience.
Work with creative team to ensure all creative needed for campaigns is requested on time and delivered within the expected period.
Maintain relationships with major media publishers and partners (i.e. Google, Bing, Apple Search Ads).
Lead ideation of test & learn framework as it relates to Paid Search & App channels.
Forecast ongoing performance based on history, market behavior and future opportunities.
Identify and develop incremental tactics and opportunities to drive additional viewership and acquisition in Paid Search & App channels.
Work with the Search team to share insights cross-market and constantly improve on best practices.
REQUIREMENTS
4+ years of relevant work experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
Proven track-record of planning and managing media campaigns and clearly communicating progress and results
Understanding of media KPI's and how they relate to lifetime consumer metrics
Exceptional understanding of Paid Search including Google, Bing, Apple Search Ads, SA360 and other best-in-class publishers as it relates to the optimization of media spend and conversion
Knowledge of SEO best practices is a plus
Ability to derive meaningful insights from media campaigns and clearly articulate learnings
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns
Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Capacity to coordinate with International, and other internal teams
Ability and flexibility to adapt to changes in schedules and delivery
Excellent proficiency in verbal and written communication in English, another language is a plus
BS/BA in related field.
Location/TimeZone (On-site/hybrid): remote 100%, can sit anywhere but will be required to work East Coast Hours
Hours: 9am to 6pm eastern
Interview Process: 2 Virtual Interviews, first round , and then the applicant will be requested to put together an exercise, and then 2nd round to discuss the results of their exercise. The exercise should be ready within a few days of the time of request.
Main 3-5 responsibilities
They will be responsible for looking at performance data for their particular markets, identifying if we are tracking or pacing spend based on weekly/monthly budgets, launching new campaigns, reporting on weekly insights, raising questions for issues resolutions needed or pixel tracking issues or performance categories, identifying opportunities for performance improvement, talking to vendors weekly to execute tasks or take advantage of insights for the account.
TOP Critical Skills
4+ years experience in paid search working with Google or other Ad publishing tools to optimize media spend and conversion. SA360 is required.
Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
Understanding of media KPI's and how they relate to lifetime consumer metrics
Proven track-record of planning and managing media campaigns and clearly communicating progress and results
Candidates who have worked with an ad agency background work best in this environment as they are very hands on, we can also consider experience with performance with direct response media as well.
4+ years of relevant work experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
Proven track-record of planning and managing media campaigns and clearly communicating progress and results
Understanding of media KPI's and how they relate to lifetime consumer metrics
Exceptional understanding of Paid Search including Google, Bing, Apple Search Ads, SA360 and other best-in-class publishers as it relates to the optimization of media spend and conversion
Ability to derive meaningful insights from media campaigns and clearly articulate learnings
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns
Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Capacity to coordinate with International, and other internal teams
Ability and flexibility to adapt to changes in schedules and delivery
Excellent proficiency in verbal and written communication in English, another language is a plus
BS/BA in related field
Nice to Have:
Knowledge of SEO best practices is a plus
PREFERRED SKILS
Knowledge in TV Content.
Consumer of entertainment content and interest in it.
Experience working in the streaming industry including a knowledge of current trends
Capability to work in a fast-paced and constantly changing environment.
EDUCATION AND EXPERIENCE
Master's degree in a related field (is a plus).
Candidates who have worked with an ad agency background work best in this environment as they are very hands on, we can also consider experience with performance with direct response media as well.
We also prefer experience with higher monthly budgets in 100k+, should be able to communicate effectively and efficiently, and be proactive in error or issue resolution.
Team: Streaming
Area: Acquisition & Demand Marketing
Reports to: Director of Direct Response Media Seniority: Senior Manager
Experience: 4+ Years
POSITION: Manager - Paid Search
OVERVIEW
Join our Streaming team! We deliver premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. ***CBS is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ***CBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. ***CBS media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.
*** International Media Networks (VIMN), a unit of ***CBS (NASDAQ: VIAC), is comprised of many of the world's most popular multimedia entertainment brands, including Pluto.TV, Paramount+, Noggin, MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ***CBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
JOB DESCRIPTION
The Streaming Marketing team is looking for a Paid Search Manager to work across our portfolio of international streaming brands with a focus on PlutoTV (AVOD) and Paramount+ (SVOD). The ideal candidate will be well versed in both Digital and Traditional media and their underlying metrics. The role will be dedicated to working with teams across the globe to plan, validate, execute and measure marketing campaigns and their impact to the business.
OBJECTIVES & FUNCTIONS
Lead day-to-day management of Paid Search & App campaigns across international markets including planning, strategy, optimization, and reporting.
Work with the key central marketing teams and local stakeholders to best leverage campaigns and ensure consistent end to end customer experience.
Work with creative team to ensure all creative needed for campaigns is requested on time and delivered within the expected period.
Maintain relationships with major media publishers and partners (i.e. Google, Bing, Apple Search Ads).
Lead ideation of test & learn framework as it relates to Paid Search & App channels.
Forecast ongoing performance based on history, market behavior and future opportunities.
Identify and develop incremental tactics and opportunities to drive additional viewership and acquisition in Paid Search & App channels.
Work with the Search team to share insights cross-market and constantly improve on best practices.
REQUIREMENTS
4+ years of relevant work experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
Proven track-record of planning and managing media campaigns and clearly communicating progress and results
Understanding of media KPI's and how they relate to lifetime consumer metrics
Exceptional understanding of Paid Search including Google, Bing, Apple Search Ads, SA360 and other best-in-class publishers as it relates to the optimization of media spend and conversion
Knowledge of SEO best practices is a plus
Ability to derive meaningful insights from media campaigns and clearly articulate learnings
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns
Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Capacity to coordinate with International, and other internal teams
Ability and flexibility to adapt to changes in schedules and delivery
Excellent proficiency in verbal and written communication in English, another language is a plus
BS/BA in related field.