Assistant Director of Digital Marketing
Apply NowCompany: University of Georgia
Location: Athens, OH 45701
Description:
Posting Details
Posting Details
Posting Number S13205P
Working Title Assistant Director of Digital Marketing
Department MarComm-Strategic Marketing
About the University of Georgia
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.
About the College/Unit/Department
College/Unit/Department website
Posting Type External
Retirement Plan TRS or ORP
Employment Type Employee
Benefits Eligibility Benefits Eligible
Full/Part time Full Time
Work Schedule
Additional Schedule Information
Monday-Friday, 8am-5pm. Occasional nights and weekends
Advertised Salary $80,000-85,000
Posting Date 04/21/2025
Open until filled Yes
Closing Date
Proposed Starting Date 06/01/2025
Special Instructions to Applicants
Location of Vacancy Athens Area
EEO Policy Statement
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
USG Core Values Statement
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.
Position Information
Classification Title Assoc/Asst Director, Division/Department AD
FLSA Exempt
FTE 1
Minimum Qualifications
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications
Position Summary
The University of Georgia Division of Marketing and Communications seeks a strategic, data-driven, and innovative Assistant Director of Digital Marketing to lead and enhance the university's digital marketing efforts. Reporting to the Senior Director of Integrated Marketing & Brand Strategy, this role will oversee the social media and web development teams to drive the university's online presence, engagement, and digital transformation. The Assistant Director will play a key role in aligning digital strategies with institutional priorities, delivering measurable results across platforms, and managing cross-functional teams to execute campaigns with excellence.
Knowledge, Skills, Abilities and/or Competencies
Physical Demands
Work in standard office
Is driving a responsibility of this position? No
Is this a Position of Trust? No
Does this position have operation, access, or control of financial resources? No
Does this position require a P-Card? No
Is having a P-Card an essential function of this position? No
Does this position have direct interaction or care of children under the age of 18 or direct patient care? No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No
Credit and P-Card policy
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.
Duties/Responsibilities
Duties/Responsibilities
Digital Strategy & Campaign Execution (40%)
Percentage of time 40 Duties/Responsibilities
Team Leadership & Oversight (30%)
Percentage of time 30 Duties/Responsibilities
Performance Tracking & Reporting (20%)
Percentage of time 20 Duties/Responsibilities
Innovation & Professional Development (5%)
Percentage of time 5 Duties/Responsibilities
Other duties as assigned
Percentage of time 5
Contact Information
Recruitment Contact
Contact Details
For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.
Recruitment Contact Name Leslie Colvin
Recruitment Contact Email leslie.colvin@uga.edu
Recruitment Contact Phone
Posting Specific Questions
Required fields are indicated with an asterisk (*). Applicant Documents Required DocumentsResume/CV Cover Letter Optional Documents Other Documents #1 Other Documents #2
Posting Details
Posting Number S13205P
Working Title Assistant Director of Digital Marketing
Department MarComm-Strategic Marketing
About the University of Georgia
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.
About the College/Unit/Department
College/Unit/Department website
Posting Type External
Retirement Plan TRS or ORP
Employment Type Employee
Benefits Eligibility Benefits Eligible
Full/Part time Full Time
Work Schedule
Additional Schedule Information
Monday-Friday, 8am-5pm. Occasional nights and weekends
Advertised Salary $80,000-85,000
Posting Date 04/21/2025
Open until filled Yes
Closing Date
Proposed Starting Date 06/01/2025
Special Instructions to Applicants
Location of Vacancy Athens Area
EEO Policy Statement
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
USG Core Values Statement
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.
Position Information
Classification Title Assoc/Asst Director, Division/Department AD
FLSA Exempt
FTE 1
Minimum Qualifications
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications
- Bachelor's degree in marketing, communications, digital media, business, or a related field.
- 5-7 years of professional experience in digital marketing, web strategy, or social media management.
- 2+ years of leadership or supervisory experience, managing teams in social media, web development, or digital marketing.
- Proven experience in developing and executing digital marketing strategies that drive engagement and measurable results.
- Familiarity with higher education marketing and communications.
- Strong proficiency with Google Analytics, digital advertising platforms (Google Ads, Meta, LinkedIn), and marketing automation tools.
- Demonstrated ability to analyze marketing performance metrics and optimize campaigns based on data insights.
- Excellent written and verbal communication skills, with the ability to present findings and strategies to senior leadership.
- Strong project management skills, with experience managing multiple campaigns, teams, and budgets.
Position Summary
The University of Georgia Division of Marketing and Communications seeks a strategic, data-driven, and innovative Assistant Director of Digital Marketing to lead and enhance the university's digital marketing efforts. Reporting to the Senior Director of Integrated Marketing & Brand Strategy, this role will oversee the social media and web development teams to drive the university's online presence, engagement, and digital transformation. The Assistant Director will play a key role in aligning digital strategies with institutional priorities, delivering measurable results across platforms, and managing cross-functional teams to execute campaigns with excellence.
Knowledge, Skills, Abilities and/or Competencies
Physical Demands
Work in standard office
Is driving a responsibility of this position? No
Is this a Position of Trust? No
Does this position have operation, access, or control of financial resources? No
Does this position require a P-Card? No
Is having a P-Card an essential function of this position? No
Does this position have direct interaction or care of children under the age of 18 or direct patient care? No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No
Credit and P-Card policy
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.
Duties/Responsibilities
Duties/Responsibilities
Digital Strategy & Campaign Execution (40%)
- Develop and implement comprehensive digital marketing plans to support institutional goals, increase brand awareness, and drive audience engagement.
- Oversee digital marketing campaigns, aligning with strategic goals, ensuring timely delivery, budget adherence, and alignment with performance targets.
- Identify opportunities to innovate and expand digital marketing efforts to achieve KPIs.
- Manage budgets for digital marketing efforts and oversee relationships with external partners to maximize resources and ensure project success.
- Collaborate with other schools and colleges across campus to align and coordinate digital advertising campaigns, ensuring consistency with institutional goals and messaging.
Percentage of time 40 Duties/Responsibilities
Team Leadership & Oversight (30%)
- Lead, mentor, and manage the social media and web development teams to achieve high performance and alignment with digital marketing strategies.
- Foster collaboration between teams to deliver cohesive digital experiences across platforms.
- Conduct regular performance reviews, provide coaching, and identify professional development opportunities.
- Advocate for continuous improvement processes within both teams to enhance productivity and innovation.
Percentage of time 30 Duties/Responsibilities
Performance Tracking & Reporting (20%)
- Work with Marketing & Communications Analyst to set performance metrics for digital initiatives and regularly analyze and report on results.
- Use data-driven insights to refine strategies and optimize campaigns for maximum impact.
- Provide senior leadership with regular updates on digital marketing performance, ROI, and strategic recommendations.
Percentage of time 20 Duties/Responsibilities
Innovation & Professional Development (5%)
- Stay informed on emerging digital marketing trends, tools, and technologies.
- Propose and implement new strategies to enhance efficiency, engagement, and overall impact.
- Share insights and updates with leadership to ensure alignment with evolving best practices.
Percentage of time 5 Duties/Responsibilities
Other duties as assigned
Percentage of time 5
Contact Information
Recruitment Contact
Contact Details
For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.
Recruitment Contact Name Leslie Colvin
Recruitment Contact Email leslie.colvin@uga.edu
Recruitment Contact Phone
Posting Specific Questions
Required fields are indicated with an asterisk (*). Applicant Documents Required Documents