VP, Ecommerce

Position Summary:

In the position of VP, Ecommerce, you will be -- Responsible for the development and execution for the overall ecommerce strategy, to drive revenue growth across all digital selling platforms, retail accounts. Oversee all aspects of ecommerce sales operations, including the management of the digital shelf, optimizing retail digital media spending, and ensuring seamless collaboration across marketing, supply chain, and sales teams exceeds performance goals.

Essential Job Functions:

• Develop and implement a comprehensive e-commerce sales strategy to achieve revenue, profitability, and market share growth. Set performance goals and key performance indicators (KPIs) for all accounts using Certified Financial Planner (CFP) investments
• Oversee the managing decisions with relationship with key retailers in negotiating terms, accruals, pricing, promotional agreements, and marketing calendars to drive incremental sales and profitability. Collaborate with account teams to ensure optimized assortment, product visibility and fulfillment strategies.
• Lead collaboration between sales, marketing, finance, commercialization to ensure consistent execution of ecommerce initiatives. Coordinate with operation teams to address fulfillment, logistics and inventory challenges. Foster a culture of accountability, innovation and continuous improvement within the e-commerce team.
• Oversee teams to create and execute data driven campaigns, including search and demand side platform campaigns.
• Participate in analyzing campaigns, audience performance metrics to optimize media strategies and align with sales objectives.
• Monitor & analyze e-commerce performance data to refine strategies, identify opportunities and address gaps in execution. Provide regular and "on demand" updates to senior leadership on e-commerce performance, market trends and growth opportunities.
• Recruit, develop, and mentor a high performing e-commerce team, foster a culture of collaboration and change management. Provide on-going coaching and performance feedback to team members, ensuring alignment with company goals. Align team structure and resources to support current and future e-commerce business needs.
• Identify and mitigate risks associated with e-commerce operations. Proactively address potential challenges to maintain business continuity and customer satisfaction.

Position Requirements:

• Prefer a Bachelor's Degree in the field of -- Marketing, Business, Computer Science, Management, Business/Administration or related field of study
• Additional Experience Desired: More than 7 years of experience in Consumer Packaged Goods (CPG) industry, beverage industry
• Additional Experience Desired: More than 5 years of experience in database, direct and online marketing in Ecommerce
• Computer Skills Desired: Microsoft 365 proficiency with strong skills in Excel and PowerPoint
• Preferred Certifications: MBA preferred/Additional Knowledge or Skills to be Successful in this role: Experience in Change Management

Base Salary Range: $195,000 - $260,000

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.