Manager, Brand
Apply NowCompany: Build-A-Bear Workshop
Location: Saint Louis, MO 63129
Description:
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Brand Manager to join our dynamic team.
The primary objective for the Brand Manager is to support the development and execution of the company's brand strategies. The role focuses on the development of branding, stories, insights, and strategy that guide merchandising and marketing, collaborating with teams to ensure programs are on strategy and plan.
Responsibilities:
Required Qualifications:
Preferred Qualifications:
Behavioral Traits for Success:
Working Environment:
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
The primary objective for the Brand Manager is to support the development and execution of the company's brand strategies. The role focuses on the development of branding, stories, insights, and strategy that guide merchandising and marketing, collaborating with teams to ensure programs are on strategy and plan.
Responsibilities:
- Brand Strategy Execution, brand plans and business objectives
- Ensure branding across all elements is consistent with brand guidelines (ex. packaging, naming, etc.)
- Oversee branding for multi-faceted advertising, merchandising, and promotional programs
- Develop annual brand business reviews
- Market & Consumer Insights
- Cross-functional collaboration with product, marketing, sales, digital and creative teams to ensure brand consistency and effectiveness.
- Brand and Resource Management
- Research and analysis with actionable recommendations
Required Qualifications:
- Minimum of 8 years' experience in brand management or marketing
- Bachelor's degree in related field
- Proficiency with Microsoft Office Tools
- Excellent oral and written communication skills
Preferred Qualifications:
- Experience in brand licensing or CPG
- MBA or Master's Degree in related field
- Skilled in Data Analysis
Behavioral Traits for Success:
- Leads with a confident style that can enliven, engage, and positively impact individuals and groups
- Driven to achieve outstanding results
- Analytical approach to decisions
- Displays strong initiative and self-direction
- Comfortable making rapid decisions in ambiguous situations
- Results oriented
- Motivated to build high-performing people and teams
- Maintains a positive outlook when encountering challenging circumstances
- Thrives in creating a fun and interactive experiences
- Able to remain calm under pressure
Working Environment:
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
- Hybrid work schedule
- Corporate Office located St. Louis, MO
- Limited Domestic Travel
- Able to lift >25 pounds
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
- Brand Performance & Sales Impact
- Campaign Effectiveness
- Use of market data and insights to refine strategies
- Decision-making, judgment, and execution
- Quality presentations that are engaging and offer actionable insight
- Deadlines, Accuracy, and Quality
- Ability to foster team collaboration, communication, and performance
- Stakeholder Feedback