Director of Growth Marketing

Overview

We're thrilled to be hiring a Director of Growth Marketing to join our team in Brooklyn. Reporting to the VP of Digital Marketing & Media, this role will oversee Brooklinen's Growth Marketing function and play a critical role in shaping and elevating our paid performance strategy across channels.

This is an exciting opportunity for a growth-minded leader to build upon our strong foundation and push the boundaries of what best-in-class growth marketing looks like.

What you'll do

• Own and evolve Brooklinen's growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution.
• Lead the day-to-day strategy and performance across key paid channels-primarily Search and Paid Social-with a focus on traffic, ROAS, and marketing efficiency goals.
• Manage and monitor budgets across performance channels in close collaboration with Finance, channel owners, and Marketing leadership.
• Partner with Finance and Marketing to build forecasts for traffic, ROAS, and new customers, and proactively manage channels to hit those goals.
• Develop and oversee the testing and optimization roadmap for paid search and paid social, identifying high-impact tests in partnership with platform reps and internal teams.
• Lead a team of channel managers, fostering operational excellence, strong performance analysis, and a high bar for insights and accountability.
• Drive user journey optimization in performance channels, collaborating cross-functionally with Creative, Ecommerce, and Analytics teams.
• Partner with the Brand team to build, test, and refine channel-specific content that supports both brand storytelling and performance efficiency.
• Own creative testing strategy in performance channels (A/B testing) and present learnings to the broader organization.
• Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance.
• Stay hands-on with optimization within platforms (e.g., Google bid strategies, Meta account structures) and push for innovation and experimentation.
• Develop and present reporting and insights for the Executive Team and Board, tying channel performance to company-wide KPIs.
• Own headcount planning and team structure for the Growth Marketing function, identifying capability gaps and future hiring needs.

We're looking for someone who brings

• 7+ years of marketing experience with deep expertise in performance marketing and hands-on platform execution within the last 2 years.
• Proven track record leading in-house paid media at a DTC brand, ideally at scale.
• Experience managing large media budgets ($10M+), with a strong command of marketing mix modeling and efficiency optimization.
• Strong analytical foundation with fluency in DTC metrics: LTV, CPA, ROAS, CAC, % organic, and attribution modeling.
• Proficiency in building reports in Excel and BI tools (Looker, Tableau, etc.), with comfort presenting insights to executive stakeholders.
• Experience with multiple attribution models and measurement tools, including MMM and incrementality testing.
• Demonstrated ability to partner cross-functionally with Creative, Finance, and Ecommerce teams to build aligned plans and shared goals.
• A strong people leader with a track record of hiring, mentoring, and retaining high-performing teams.
• Comfort operating at both strategic and tactical levels-someone equally excited to drive the vision and get into the details.
• A thoughtful communicator and presenter with experience working with senior leadership and Boards.
• An innovative, results-driven mindset with a deep understanding of the evolving growth landscape.

Compensation & Benefits

At Brooklinen, we're committed to providing a competitive total compensation package-grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $135,000 and $165,000 with a 15% target bonus.

Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

Our benefits & perks include:

• Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
• Fertility Support: We provide financial support for every fertility and family-building journey.
• Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
• Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
• Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
• We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
• Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you'll enjoy 25 days of vacation annually.
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
• Hybrid Schedule: We require all HQ team members to work in the office for two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Our office is open and inviting-come in as often as you like!
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
• Equity: Our HQ team receives competitive equity grants, and we'd be happy to share more details about valuing this part of compensation during the interview process.

Why join us?

At our core, we're a team that values authenticity, passion, and genuine connection. We've cultivated a culture where friendly, welcoming, and driven people thrive together-fueling an environment that's collaborative and refreshingly low-ego. We're strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.

We believe in balancing hard work with personal well-being. Here, recharging isn't just encouraged; it's essential. Our workday kicks off at 10 am, we're serious about taking vacations, and we wrap up by 3 pm on "Summer Fridays" all year long. Hanging out with teammates is just as important as unplugging to get a great night's sleep.

Growth is in our DNA. As our company expands, we're committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.

Hybrid work? Absolutely. We're proud of our flexible HQ schedule-which is two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide-to support work-life balance.

But don't just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.'s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We're just getting started, and we'd love for you to be a part of this next chapter.

Everyone is welcome at Brooklinen. We're passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.
About Brooklinen

Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.

While you may have heard of us as "The Internet's Favorite Sheets," ten years later, we're so much more than that. We design with the modern bedroom in mind - a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.

Our products are that good. But don't take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times' Wirecutter, and many more.

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We're excited about welcoming all applicants who are interested in joining our team to apply directly!

#LI-Hybrid #LI-MK