Counsel - Marketing & Intellectual Property

Job Description

Overview

We're seeking a qualified attorney to serve as a key legal partner to our Marketing and Brand teams. This role will be responsible for reviewing promotional materials, advising on compliance with U.S. advertising and gaming laws, and overseeing intellectual property matters. The ideal candidate is business-minded, collaborative, and experienced in navigating marketing and IP issues within regulated environments.

Key Responsibilities

Marketing & Advertising Compliance:

• Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features.
• Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations, etc.).
• Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging.

Marketing Asset Review:

• Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys.
• Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice.

Intellectual Property:

• Advise on brand usage, trademark protection, and content licensing across digital and traditional media.
• Review materials for and provide proactive IP guidance around use of third-party trademarks, as well as NIL.
• Support partnership agreements, sponsorship deals, and brand collaborations, ensuring proper use of IP and compliance with contractual obligations.

Strategic Legal Support:

• Educate internal teams on legal risks and best practices in marketing and brand strategy.
• Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations.
• Support internal processes to ensure timely legal reviews without slowing down innovation.

Qualifications

• Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration.
• 3-6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment.
• Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states.
• Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials.
• Familiarity with IP law, including trademark clearance, registration, enforcement, and content licensing, as well as publicity rights and NIL.
• Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams.
• Strong attention to detail, sound judgment, and business acumen.

Preferred Experience:

• Prior experience in a gambling, sports betting, or highly regulated industry.
• Knowledge of state-by-state regulatory nuances related to gaming and marketing.
• Familiarity with digital marketing tools, affiliate networks, and influencer compliance considerations.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $190,000 to $210,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.