Marketing Manager
Apply NowCompany: Fanatics
Location: New York, NY 10025
Description:
Job Description
As a Marketing Manager at FBG you will help lead and define key strategic goals and objectives across Owned and Operated Channels. This role will lead and champion both the commercial and marketing aspects on how we drive growth and revenue for Owned and Operated Channels. The Marketing Manager will play a key role cross-functionally across the FBG Business, Commerce and Corporate to ensure plans and campaigns are delivered in market, with a key focus on marketing, commercials, collaboration and execution.
Responsibilities:
Primary point of contact for the Owned and Operated Team, overseeing the delivery of campaigns, executing effectively and reporting back to the business
Lead on the strategy and work with key stakeholders to define goals, analyse results, stakeholder management
Maintain strong alignment with performance marketing stakeholders to ensure campaign deliverables meet both strategic planning objectives
Collaborate with marketing, finance, creative, media, commercial, legal, promo and ops, product in addition to Corporate and Commerce Teams
Be hands on, gain knowledge of customer needs & journeys, stay up to date with competitor trends in market, be laser focused on data, trends and insights from campaigns Lead on weekly and monthly reports, developing a key understanding of what is happening and why, making recommendations back to the business
What skills are important to us:
Bachelor's degree in Marketing, Commercial or a related field
5+ years of experience in Marketing, Commercial or related field
Experience with data visualization and reporting tools, e.g. Tableau
Strong executive presentation and communication skills
Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
Highly outcome oriented and data driven
Is a strategic thinker with ability to build a narrative and storytelling
Excellent influencing and problem resolution skills
Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
Open to regular travel to events and other Fanatics offices for various offsite and team
The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.
*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $84,700 to $120,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.
As a Marketing Manager at FBG you will help lead and define key strategic goals and objectives across Owned and Operated Channels. This role will lead and champion both the commercial and marketing aspects on how we drive growth and revenue for Owned and Operated Channels. The Marketing Manager will play a key role cross-functionally across the FBG Business, Commerce and Corporate to ensure plans and campaigns are delivered in market, with a key focus on marketing, commercials, collaboration and execution.
Responsibilities:
Primary point of contact for the Owned and Operated Team, overseeing the delivery of campaigns, executing effectively and reporting back to the business
Lead on the strategy and work with key stakeholders to define goals, analyse results, stakeholder management
Maintain strong alignment with performance marketing stakeholders to ensure campaign deliverables meet both strategic planning objectives
Collaborate with marketing, finance, creative, media, commercial, legal, promo and ops, product in addition to Corporate and Commerce Teams
Be hands on, gain knowledge of customer needs & journeys, stay up to date with competitor trends in market, be laser focused on data, trends and insights from campaigns Lead on weekly and monthly reports, developing a key understanding of what is happening and why, making recommendations back to the business
What skills are important to us:
Bachelor's degree in Marketing, Commercial or a related field
5+ years of experience in Marketing, Commercial or related field
Experience with data visualization and reporting tools, e.g. Tableau
Strong executive presentation and communication skills
Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
Highly outcome oriented and data driven
Is a strategic thinker with ability to build a narrative and storytelling
Excellent influencing and problem resolution skills
Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
Open to regular travel to events and other Fanatics offices for various offsite and team
The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.
*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $84,700 to $120,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.