Head of Strategy, Ford Blue Marcomms
Apply NowCompany: Ford Motor Company
Location: Dearborn, MI 48126
Description:
Job Description
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we're all a part of something bigger than ourselves. What will you make today?
In this position...
Lead Marketing Communication strategy and audience development plans for brand, nameplate, and other initiatives within Ford Blue business unit; aligning business objectives with marketing priorities. Goal is to support strategy and coordination of all marketing communications functions to achieve business and brand objectives.
Responsibilities
What you'll do...
Qualifications
You'll have...
What you'll receive in return...
As part of the Ford family, you'll enjoy excellent compensation, and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation, and much more. You'll also experience exciting opportunities for professional and personal growth and recognition. Our benefits summary can be found here.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
Visa sponsorship is not available for this position.
This is a leadership level 4 position.
This is not a remote role.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Onsite
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we're all a part of something bigger than ourselves. What will you make today?
In this position...
Lead Marketing Communication strategy and audience development plans for brand, nameplate, and other initiatives within Ford Blue business unit; aligning business objectives with marketing priorities. Goal is to support strategy and coordination of all marketing communications functions to achieve business and brand objectives.
Responsibilities
What you'll do...
- Lead the establishment and evolution of annual cross-functional marketing plans in accordance with business objectives, vehicle launches
- Develop industry-best audience insights that derive media, creative and broader marketing initiatives for the purpose of demand generation and/or cost efficiency
- Act as both an automotive industry expert in educating the marketing team on trends, and also lead the transformation of marketing as the foremost expert on strategy and audience insights
- Lead the briefing process and/or consult on all briefs to ensure initiatives have a business-driven purpose and clear, measurable objectives
- Lead prioritization discussions for the best allocation of resources, aligned to business and marketing priorities
- Guide the development of best practice audience technology development with third parties including Experian, S&P Global return to market and current loyal owner audiences, etc.
- Drive cohesion between all marketing functional leads across social, creative, event, interactive and retail service marketing for the development of aligned plans to achieve bowler objectives
- Lead strategic development of brand and nameplate initiatives
- Act as a brand steward to ensure consistent and cohesive application of strategy (cascades the strategy and acts as an ongoing resource throughout development)
- Work with Marketing Intelligence and GCI to set reporting plan and review reports prior to distribution to ensure valuable and actionable insights
- Work closely with GCI on consumer and communications research
- Manage relationship with agency strategy leads
- Manage both Strategy and Audience teams
Qualifications
You'll have...
- 5-10 years of marketing experience
- Strong business acumen
- Marketing communications experience
- An understanding of media strategy
- A deep understanding of the consumer
- Automotive industry experience
- A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing operations
- Experience dealing with advertising agencies
What you'll receive in return...
As part of the Ford family, you'll enjoy excellent compensation, and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation, and much more. You'll also experience exciting opportunities for professional and personal growth and recognition. Our benefits summary can be found here.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
Visa sponsorship is not available for this position.
This is a leadership level 4 position.
This is not a remote role.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Onsite