Senior Organic Social Manager

Job Description

As the Senior Organic Social Manager, you will own the strategic vision, execution, and performance outcomes for Fanatics Casino social media channels including Instagram, TikTok, YouTube, and more. Reporting into the Senior Director of Social Strategy, you will be responsible for shaping the content strategies for these channels and partnering with internal and external teams to bring them to life.

What You'll Do

In this role, you will own the activation plans for social media platforms, playing a critical role to represent our brand personality in compelling, social-first assets, series, and campaigns, with overall goals to grow audience size, deepen engagement, and increase awareness of Fanatics Casino. You will:

• Serve as the directly responsible individual and primary internal point of contact for activation on organic social media platforms, owning audience growth goals for these channels.
• Develop strategic playbooks tailored to the unique audience behaviors and needs of each platform to guide how our brand shows up.
• Partner with both internal and external creative teams to continuously ideate and execute best-in-class social content that supports business priorities, talent partnership, influencer identification, Fanatics events and campaigns.
• Use Airtable to maintain a content calendar for social programming, ensuring always-on and up-to-date visibility for key stakeholders and leadership
• Represent and secure what each channel needs to be successful in cross-functional coordination of campaigns, product launches, updates, and special promotions
• Partner closely with Community and Customer Support teams to identify opportunities to turn fan engagement into bigger, meaningful brand and content moments
• Regularly surface feedback, insights, and learnings to improve the audience's experience both within our products and on social channels
• Track, measure, and contribute performance results and insights at a regular cadence
• Stay up to date on new trends, techniques and technologies in order to continuously explore new content approaches that push the boundaries of our storytelling

What You Bring

• The ideal candidate has extensive knowledge and experience bringing breakthrough social content to life for brands or businesses. You also possess a deep passion and understanding of the real money gaming industry.
• Bachelor's degree in Marketing, Communications, Business, or related field
• 7+ years of experience driving social media audience growth for brands or businesses through content-led strategies
• Expert knowledge of TikTok, Instagram, Facebook, X, Discord, Reddit, and YouTube, with an emphasis on the nuances of each platform's features and the unique needs and behaviors of each platform's users
• Experience partnering with creative teams, both internal and agency, with a strong understanding of how to effectively brief, deliver feedback, and project manage
• Demonstrated success driving earned media through breakthrough social activations.
• Experience successfully collaborating with influencers and creators on behalf of a brand or business
• Excellent copywriting skills and attention to detail, with proven experience translating brand visual identity, voice and tonality to social
• Experience working in social media content and performance management systems, such as Sprinkler
• Strong photographic eye, with the ability to create polished and compelling native content for social media
• Excellent communication and interpersonal skills, with the ability to engage diverse audiences and build relationships
• Knowledge of paid advertising and business tools available on TikTok, X, Meta, and YouTube.
• Prior marketing experience (either brand side or with an agency) in the real money gaming, casino, or betting space, with knowledge of current trends, regulations, and best practices
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $120,000 to $150,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.