VP of Sales & Marketing

About StoneAge

StoneAge is the global leader in designing and manufacturing high-pressure waterblast tooling and automated, IoT-enabled/robotic equipment, based in Durango, CO., with five subsidiaries in four countries. Think squirt guns on steroids run by humans and robots! We are an innovative, employee-owned company that aims to change our industry and the world through advancing technical products and services - and with our unique, people-centric culture.

JOB SUMMARY

At StoneAge, we rely on our executive team to drive strategic growth with creativity, passion, and a commitment to excellence. We are seeking an experienced Vice President of Sales and Marketing to lead our global revenue strategy, expand market reach, and enhance customer engagement. This role will be responsible for developing and executing data-driven sales and marketing strategies that align with our company vision and growth objectives. The VP of Sales and Marketing will oversee sales, marketing, customer success, and strategic partnerships, ensuring a seamless approach to customer acquisition and retention.

Success in this role requires a visionary leader with a strong ownership mindset, high emotional intelligence, and a collaborative approach. Our culture is built on teamwork, and we seek an individual who can inspire and align cross-functional teams to drive sustainable revenue growth.

ESSENTIAL FUNCTIONS

Strategic Leadership:

• Develop and execute a comprehensive sales and marketing strategy to drive revenue growth, enhance brand visibility, and expand into new markets.
• Align sales, marketing, and customer success functions to ensure a cohesive and high-impact approach to customer acquisition and retention.
• Partner with the executive team to shape the company's long-term strategic vision, ensuring revenue-generating functions are optimized for success.
• Cultivate a team culture aligned with the StoneAge OWN IT Mindset, providing mentorship and performance-driven coaching to direct reports.

Sales & Business Development:

• Lead the global sales team, implementing best-in-class sales strategies to increase market penetration and customer engagement.
• Establish and manage sales performance metrics, forecasting, and pipeline management processes.
• Build and strengthen strategic customer and dealer partnerships, ensuring a high level of satisfaction and long-term engagement.

• Drive continuous improvement in sales operations, optimizing tools, processes, and customer insights to enhance efficiency and effectiveness.
• Collaborate with the VP of Global Operations to integrate sales forecasting with overall business planning.

Marketing Leadership:

• Oversee the marketing strategy and execution, ensuring alignment with sales objectives and brand positioning.
• Drive demand generation, digital marketing, and brand awareness initiatives to attract and convert high-value customers.
• Partner with the Director of Marketing to develop data-driven go-to-market strategies, including new product launches and customer engagement campaigns.
• Leverage marketing automation, AI, and analytics to enhance lead generation, sales conversion, and customer insights.
• Monitor market trends, competitive landscape, and industry shifts to inform marketing and sales strategy.

QUALIFICATIONS & EXPERIENCE

• 10+ years of executive leadership experience in sales and marketing within an industrial product manufacturing environment.
• Proven track record of driving revenue growth through sales strategies, marketing execution, product positioning, and partnerships.
• Experience leading and scaling high-performance sales and marketing teams with a strong emphasis on data-driven decision-making.
• Background in industrial products, oil & gas, or similar B2B industries preferred.
• Strong understanding of subscription-based revenue models and software-enabled hardware sales.
• Expertise in CRM platforms (Salesforce preferred), marketing automation, and digital marketing technologies.
• Bachelor's degree in business administration, marketing, or related field (Master's preferred).

ADDITIONAL INFORMATION

• Travel: Required as needed for customer visits, industry events, and global team leadership.
• Culture: Ownership-driven, collaborative, and customer-focused environment where leaders are expected to be hands-on and results-oriented.

If you are a strategic and innovative sales and marketing leader passionate about driving growth and customer success, we invite you to join our team at StoneAge.

TEAM CULTURE

• Customer-Focused: Passionate about delivering outstanding customer service.

• Dedicated: Hardworking, trustworthy, and committed to giving 100% daily. "It's not my job" doesn't exist here.

• Adaptable and Creative: Agile in the face of change, striving for excellence, and thinking creatively to solve problems.

• Positive and Fun: Bring joy, humor, and a contagious positive attitude to the workplace.

• Respectful and Collaborative: Listen to understand, respect others, and foster a spirit of teamwork.

StoneAge is an Equal Opportunity Employer and we are founded on equity and inclusiveness. We are committed to a work environment that supports, inspires, and respects all individuals and in which people processes are achievement-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

Benefits

StoneAge offers a comprehensive benefits program that includes:

• We are an Employee-Owned Company
• Profit Sharing
• Group health, dental, and vision insurance
• Life insurance
• Long-term disability insurance
• 3 weeks Paid time off plus 1 week of Personal Time
• Paid holidays
• 401(k) plan with a guaranteed match
• Paid parental leave
• Wellness rewards program, and much more!

Even more exciting, we are an employee-owned company with profit-sharing and an Employee Stock Ownership Plan ("ESOP"), in which shares of company stock are allocated to eligible employees each year.

Our "Own It" mindset captures what many of us consider the biggest benefit of all: a highly engaged, collaborative workplace where everyone matters and every employee makes a significant impact.

Please visit our website at www.stoneagetools.com to get a better sense of our company and our employee-owned culture!

This position will remain open for 180 days. Applications will be reviewed on a rolling basis, and candidates are encouraged to apply as soon as possible for full consideration. Internal candidates may be considered as part of the hiring process. We encourage all qualified applicants to apply.

Other details

• Job Family Executives
• Pay Type Salary
• Min Hiring Rate $200,000.00
• Max Hiring Rate $230,000.00
• Travel Required Yes
• Travel % 50
• Required Education Bachelor's Degree

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