Senior Director - Integrated Field Marketing, AMER (New Business & Expansion)

Company Description

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There's another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We're hiring a Sr. Director of Integrated Field Marketing to lead regional execution across multiple sales segments (SMB, Commercial, Mid-Market, and Field) and own both new business acquisition and customer expansion marketing in the Americas. This is a strategic leadership role responsible for planning, executing, and optimizing field marketing programs that align with diverse go-to-market motions across segments and drive full-funnel pipeline growth.

In this expanded scope, you will lead a distributed team of field marketers across North America and India and partner closely with Sales, Partner Marketing, and Growth functions to activate pipeline through high-impact programs-across digital, ABM, regional events, and partner-led initiatives.

Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday).

Key Responsibilities

Integrated Segment Ownership

• Design and execute segment-specific field marketing strategies across SMB, Commercial, Mid-Market, and Field, aligned to both new logo acquisition and expansion motions.
• Support both direct and partner-led GTM across regions and collaborate with multiple sales leaders to align marketing plays to pipeline goals.

Team Leadership & Cross-Segment Coordination

• Manage and grow a high-performing team of regional field marketers.
• Foster cross-segment collaboration to scale winning plays and share best practices across sales motions and verticals.

Multi-Channel Program Design

• Drive integrated programs including ABM, field and partner events, webinars, executive roundtables, and digital plays, localized by segment and region.
• Collaborate with demand generation, campaigns, and partner teams to deliver full-funnel pipeline acceleration programs.

Expansion Marketing & Lifecycle Campaigns

• Partner with Customer Success and Sales to identify and execute expansion marketing initiatives-including upsell/cross-sell ABM and product adoption campaigns.
• Build a repeatable marketing engine that supports both acquisition and growth within accounts.

Measurement, Reporting & Budget Oversight

• Track and optimize segment-level contribution to pipeline, bookings, and revenue across new business and expansion.
• Manage budgets across segments and motions, partnering with Finance and Analytics to optimize return on marketing investment.

Qualifications

• 15+ years of progressive experience in B2B marketing, with demonstrated success in multi-segment and multi-motion field marketing roles.
• Experience in SaaS or cloud-based software markets, ideally serving Commercial and Mid-Market customers.
• Proven ability to lead integrated marketing programs that span new business and customer growth.
• Deep understanding of GTM alignment, partner marketing, and ABM strategy.
  Strong track record of collaborating with Sales, Success, and cross-functional Marketing teams.
• Excellent analytical skills and command of attribution models, conversion metrics, and ROI tracking.
• Proficient in Salesforce, Marketo, 6sense, and field/event tools.

Additional Information

Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday).

This role is based in the San Francisco Metro Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$244,000 - $330,750 USD Base Salary + Variable Compensation

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.