Senior Vice President (Real Estate)

Senior Vice President (Real Estate)

Application Deadline: 23 May 2025

Department: Lifestyle

Employment Type: Full Time

Location: PURPLE New York

Reporting To: Stevie King

Description

Position Overview:We seek a visionary Senior Vice President of Public Relations with deep expertise in real estate to lead high-stakes campaigns, drive brand visibility, and position our agency as the go-to partner for the industry's most ambitious projects. You will oversee a portfolio of top-tier clients, mentor a dynamic team, and craft strategies that blend PR excellence with placemaking impact.

Key Responsibilities

Strategic Leadership

• Develop and execute integrated PR/communications strategies for luxury residential, commercial, mixed-use, and urban regeneration projects.
• Advise C-suite clients on reputation management, crisis communications, and market positioning.
• Partner with placemaking teams to align PR narratives with physical space activation (e.g., launches, cultural programming).

Media & Stakeholder Relations

• Cultivate relationships with top-tier real estate, business, and lifestyle media (e.g., The Real Deal, Wall Street Journal, Architectural Digest).
• Secure high-impact coverage in print, digital, and broadcast outlets; leverage data-driven insights to measure ROI.
• Engage with influencers, policymakers, and community stakeholders to amplify project credibility.

Business Development

• Drive agency growth by identifying new opportunities in emerging markets (proptech, ESG-driven developments, adaptive reuse).
• Lead pitch development and RFP responses; close contracts with developers, REITs, and institutional investors.
• Expand client portfolios by demonstrating expertise in trends like sustainable urbanism, smart cities, and experiential retail.

Team & Client Management

• Lead and mentor a team of account directors, strategists, and content creators, fostering a culture of innovation.
• Serve as a senior client contact, ensuring seamless delivery of campaigns and exceeding KPIs.
• Manage budgets, timelines, and cross-functional collaboration with creative, digital, and placemaking teams.

Crisis & Issues Management

• Anticipate and mitigate reputational risks for high-profile developments (e.g., community opposition, regulatory challenges).
• Craft rapid-response protocols and messaging for sensitive scenarios.

Skills, Knowledge and Expertise

• 12+ years in PR/communications, with 8+ years focused on real estate (agency experience preferred).
• Proven track record securing coverage in top-tier outlets and managing accounts + budgets.
• Rolodex of media, investor, and industry contacts in NYC real estate, national and international markets.
• Expertise in ESG/sustainability storytelling, crisis communications, and digital/social strategies.
• Strong grasp of urban development trends, zoning policies, and community engagement.
• Bachelor's degree in PR, Communications, or related field.

Why PURPLE?

• Lead campaigns for groundbreaking projects that redefine skylines and communities.
• Collaborate with a creative, results-driven team in the heart of NYC.
• Competitive salary base + performance bonuses), comprehensive benefits, and hybrid flexibility.