Senior Brand Marketing Manager

Overview

Are you a creative, strategic marketer with a passion for hospitality and building unforgettable brands? Thompson Hospitality is looking for a Senior Marketing Brand Manager to lead the charge in growing the visibility, appeal, and guest loyalty of our vibrant portfolio of restaurants.

In this dynamic role, you'll be responsible for developing and executing brand and marketing strategies that excite guests, enhance brand identity, and drive results. From digital campaigns to local events and menu launches, you'll bring bold ideas to life and take our brands to the next level.

Competitive Benefits:

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement

• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets, Restaurants
• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school.

Responsibilities

Thompson Restaurants Senior Brand Marketing Manager is responsible for planning and executing marketing and branding efforts for multiple restaurants within the portfolio. Top priorities are to drive brand awareness, plan enticing events and promotions, increase customer loyalty, and take the brands to the next level.

Key Responsibilities:

Brand Strategy Development:

Develop and implement comprehensive brand strategies to create strong and consistent brand identities

Define target audience for multiple brands

Stay up-to-date with industry trends, competitor activities and customer preferences

Develop marketing calendar to include promotions, holidays, menu changes, and events

Brand Identity Management:

Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-store, and social media

Maintain and enforce brand guidelines

Oversee creation and production of marketing collateral, advertising campaigns, menus, and promotional materials

Marketing Campaigns and Events:

Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention and to overall increase sales

Monitor performance and analyze results

Collaborate with operations and plan unique signature events within multiple brands

Support Grand Openings by building community relationships, performing location and competitive analysis, build new social following, and plan opening day activities

Digital and Social Media Marketing:

Align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads

Manage social media accounts and develop engaging content

Create robust CRM program to support multiple marketing strategies

Manage brand photo shoots to include developing a shot list and style

Manage individual brand loyalty programs to drive guest engagement, retention and sales

Public Relations:

Manage relationships with local media, food bloggers, and influencers to generate positive coverage and reviews and increase brand visibility for multiple brands

Menu Innovation and Promotions:

Develop and implement promotional campaigns to drive sales and customer engagement

Monitor market trends and customer feedback

Collaborate with culinary and beverage to identify opportunities for menu innovation

Oversee menu design and edits

Local Store Marketing:

Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers.

Qualifications

What We're Looking For:

• 3-5 years of brand or marketing management experience, preferably in the restaurant, hospitality, or lifestyle space
• A creative thinker with strong strategic skills and a passion for storytelling
• Proven experience with social media, digital advertising, and CRM tools
• Strong organizational and project management skills-comfortable juggling multiple brands and initiatives
• Collaborative spirit with the ability to work cross-functionally and inspire teams

Who We Are:

Thompson Hospitality is the nation's largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management. We are a family-run organization with more than thirty years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time. As a fast growing company, we have a growth plan to more than double in size over the next three years. We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do:

• Purpose

• Give back to our communities
• Celebrate diversity

• People

• Do the right thing
• Treat people the way you want to be treated
• Always do your best
• Be accountable for our actions

• Performance

• Serve the highest quality food
• Provide world-class service
• Maintain flexibility to better serve our clients

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.