Senior Vice President, Strategy
Apply NowCompany: Publicis Groupe Holdings B.V
Location: Atlanta, GA 30349
Description:
Company Description
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
The SVP, Strategy leads the strategy and aids brand experience teams with the planning process for assigned clients and supports the vision of the strategy product for the agency. The SVP, Strategy is a leader who contributes to brand strategy while building solid relationships with clients across all levels and functions. The SVP, Strategy serves as the expert on the brand, industry, and consumer.
They support the ongoing evolution of strategy and upskilling strategists to create and maintain a competitive edge for the agency.
Responsibilities
Qualifications
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $ 251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2025.
All your information will be kept confidential according to EEO guidelines.
#LI-RC1
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
The SVP, Strategy leads the strategy and aids brand experience teams with the planning process for assigned clients and supports the vision of the strategy product for the agency. The SVP, Strategy is a leader who contributes to brand strategy while building solid relationships with clients across all levels and functions. The SVP, Strategy serves as the expert on the brand, industry, and consumer.
They support the ongoing evolution of strategy and upskilling strategists to create and maintain a competitive edge for the agency.
Responsibilities
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Lead in creation of strategic approach and connections strategy that addresses Consumer, Brand, and Business tensions or opportunities
- Proactively elevate and provide strategic thinking across a portfolio of brands + running projects
- Guide and support internal teams in the application & positioning of strategic constructs & products
- Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
- Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
- Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
- Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Qualifications
- 12+ years of experience in media planning/strategy with progressive levels of responsibility
- Proven track record of strategic leadership & oversight
- Ability to strategically plan campaigns to align with clients strategic goals and KPIs
- Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Excellent leadership ability to drive team to deliver results
- Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization
- Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
- Detail-oriented and proven ability to thrive in a fast paced environment
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $ 251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2025.
All your information will be kept confidential according to EEO guidelines.
#LI-RC1