Senior Director, B2B Channel Marketing

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

As the Senior Director, B2B Channel Marketing at Moen, you will be a key leader in shaping and guiding wholesale marketing strategies across our distribution network. This role is essential in supporting growth, expanding Moen's presence within key trade sectors, and delivering meaningful market results. You'll oversee a high-performing team, foster trusted partnerships, and implement insight-driven strategies to enhance brand relevance and channel performance.

You will collaborate across functions-including Marketing, Sales, Product Management, eCommerce, Finance, and Operations-to ensure a cohesive and integrated go-to-market experience. Your ability to align internal capabilities with the needs of our wholesale partners will be vital to driving shared success across our wholesale landscape.

We value individuals who can Think Fast, making smart, data-informed decisions that help us stay ahead of the curve; Work It Together, bringing teams together, building collaborative solutions that serve our customers and partners; and Make the Hard Call, embracing challenges, leading with clarity, and taking initiative to move important work forward.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing

• Develop and guide innovative wholesale channel marketing strategies aligned to business and brand goals, identifying opportunities for growth across distributor and trade networks.
• Oversee planning and implementation of campaigns and programs tailored to wholesale and trade audiences, ensuring brand consistency and measurable results.
• Partner cross-functionally with internal teams to integrate wholesale channel marketing into broader company initiatives.
• Use data, insights, and analytics platforms (e.g., Tableau, Adobe, Google Analytics) to assess performance, recognize trends, and enhance marketing effectiveness.
• Design and launch demand-generation programs, including promotions and campaigns, to support distributor and trade engagement.
• Provide wholesale partners with enablement tools, training resources, and coordinated go-to-market support to help drive success.
• Conduct competitive market research to assess trends, uncover insights, and inform strategic direction.
• Manage and optimize the wholesale channel marketing budget with an emphasis on long-term value.
• Collaborate closely with Sales, Product Management, and other internal teams to ensure alignment and consistent execution of strategies across all touchpoints.

Qualifications

Required Qualifications:

• Bachelor's degree in Marketing, Engineering, Business Administration, or a related field.
• 10+ years of experience in marketing or sales withing within the building products or consumer durables industry.
• 5+ years of experience managing customer accounts, channel marketing, or wholesale distribution partnerships, including budget oversight and P&L exposure.
• Demonstrated success in leading cross-functional initiatives and managing through influence in a matrixed organization.
• Strong understanding of wholesale distribution networks, trade marketing, and contractor sales ecosystems.
• Skilled in performance tracking using tools like Tableau, PowerBI, or Google Analytics.
• Excellent communicator with the ability to build trust, share clear strategies, and engage internal and external stakeholders.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and SAP.
• Ability to travel up to 30% for field engagement, customer meetings, industry events, or market oversight.

Preferred Qualifications:

• MBA or advanced degree.
• Experience in CPG or building material industries

Additional Information

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $140,000 USD - $220,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates' feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.