Regional Manager of Strategic Growth & Private Pay Services

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Always Compassionate Home Care provides the highest quality of community home-based services, combined with exceptional compassion and innovation to enhance each patient's quality of life. By bringing together several of the top home health agencies in the state, we have become one of New York's leading providers with strategically placed offices that serve thousands of clients every day.

Title: Director of Outreach and Marketing, Home Care

Compensation: Starting at $100,000

Location: The position is based at our Manhattan office

***Candidates must currently reside in/near Manhattan and be willing to commute to our office on a daily basis. Local travel to networking/outreach events is required.

Description: The Director of Outreach and Marketing will oversee a team of experienced home care outreach/marketing specialists. The team is responsible for developing relationships with referral sources, initiating contact and creating a rapport with potential clients, visiting with clients on site in their homes or community; providing education and support around the benefits of engaging in home and community-based services, and creating a pipeline and steady stream of referrals. This role is critical for expanding the reach of Always Compassionate Health's home care services and ensuring that individuals in need are aware of and can access these services.

Responsibilities:

• Create and execute a strategic vision for the Manhattan-based outreach and marketing team.
• Create and implement comprehensive marketing plans to promote home care services.
• Analyze market trends and identify target demographics to tailor marketing campaigns effectively.
• Build and maintain relationships with community organizations, healthcare providers, and other potential referral sources.
• Represent the organization at community events, health fairs, and networking functions to raise awareness about home care services.
• Develop and oversee initiatives to generate leads and convert them into clients. Lead and manage a team of marketing and outreach professionals.
• Provide training and support to staff to ensure they have the skills and knowledge to effectively promote home care services.
• Monitor and analyze the effectiveness of marketing campaigns and outreach efforts. Prepare and present reports on marketing performance to senior management.
• Ensure all marketing and outreach activities comply with relevant healthcare regulations and ethical standards.

Skills and Qualifications:

• Bachelor's degree in marketing, business administration, healthcare management, or a related field is typically required; a master's degree preferred
• Strong knowledge of home care marketing principles and strategies.
• Knowledge of regulations associated with a Licensed Home Care Services Ageny
• Proven experience in leading and managing a team
• Strong organizational and project management skills
• Ability to build and maintain professional relationships with community partners and referral sources
• Networking skills to expand the organization's reach and influence
• Ability to analyze market trends, campaign performance, and other data to inform decision-making Understanding of the home care industry, including services offered, regulations, and market challenges
• Familiarity with healthcare terminology and practices
• Several years of experience in marketing, particularly within the healthcare sector, with a proven track record of successful campaigns and outreach initiatives

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!