Head of Marketing

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, ThinkInsure, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What's in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We're looking for a Head of Marketing. Could It Be You?

The Head of Marketing reports to the President, Community Trust Company (CTC) and is responsible for supporting QFG's trust company and future bank entity (Questbank) to develop and implement comprehensive client acquisition and retention marketing strategies to establish our brand presence and drive growth. Collaborating with peer groups, this role will also oversee client and digital experiences to ensure a seamless and client-centric approach.

This role requires a deep understanding of marketing principles, consumer behavior, data and analytics, and current industry trends. The successful candidate will play a key strategic role in the development of business strategy and annual goals, while ensuring their attainment.

The successful candidate will be a strong business leader with a proven ability to lead growth teams and influence the organization. They will have a track record of developing innovative campaigns and products that underpin differentiated marketing strategies and deliver measurable results.

This exceptional leader excels at transforming competitive insights into clear, compelling, and effective strategies that drive tangible outcomes. They are passionate advocates for the products they represent, capable of inspiring and mobilizing teams to achieve shared objectives. Adept at mentoring and guiding high-performing teams, this individual also possesses exceptional management skills and is adaptable to the diverse styles and needs of various stakeholders.

Need more details? Keep reading...

In this role, for the supported QFG entities, responsibilities include but are not limited to:

• Develop and execute marketing strategies to grow brand awareness and customer acquisition and retention, aligned with QFG's mission, vision, and values.
• Collaborate with the Chief Marketing Officer and Chief Operating Officer to align marketing strategies with our overall business objectives and growth initiatives.
• Strategically position future bank branding to align with QFG's master brand to ensure consistent brand voice and communication across all platforms
• Ensure our value proposition and messaging differentiates the product/service in the marketplace, to resonate with the target customers, and support QFG's broader vision and objectives.
• Oversee digital marketing strategies, ensuring that our online presence is optimized for engagement, conversion, and client retention.
• Monitor key marketing performance metrics, optimizing strategies to improve return on investment (ROI) and ensure alignment with business growth objectives.
• Drive client experience initiatives across all channels, ensuring that interactions are seamless, client-focused, and aligned with QFG's service standards.
• Plan, coordinate and manage third party distribution networks (broker, advisors, etc.) events, communication portals and promotional inventory.
• Ensure that all marketing activities comply with regulatory requirements, collaborating with the Compliance and Risk Management teams to mitigate any potential risks.
• Cultivate a culture of continuous innovation and collaboration encouraging experimentation and creativity to drive growth and market differentiation.
• Manage the marketing budget effectively, allocating resources strategically to optimize ROI and maximize campaign impact.
• Stay informed about emerging marketing technologies and trends, incorporating innovative solutions into marketing strategies to enhance effectiveness.
• Analyze marketing campaign performance using data-driven insights, continuously refining strategies based on results and customer feedback.
• Cultivate strong relationships with key stakeholders, and collaborate with the cross-functional marketing team, journey and mission teams, and the technology group to ensure marketing efforts are cohesive and well-integrated across all channels.
• Provide strategic guidance and mentorship to direct reports, promoting their growth and development.

So are YOU our next Head of Marketing? You are if you...

• Bachelor's degree in marketing, business administration, or a related field.
• Experience and knowledge of the broker and/or retail financial services in banking and mortgage industries.
• 15+ years of progressive experience in marketing, with at least 10 years in a leadership role.
• Proven track record of developing and implementing successful B2C and B2B2C marketing strategies that have significantly contributed to business growth.
• Proven ability to set annual and quarterly plans and prioritize team projects and workload.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Exceptional strategic thinking, analytical, and problem-solving abilities.
• Proficient in analyzing data to derive actionable insights, leveraging data to inform decisions, optimize campaigns, and demonstrate the impact of marketing initiatives on business outcomes.
• Deep expertise in multi channel marketing, lead generation, and customer lifecycle management.
• Solid understanding of the intricacies of the digital landscape and ability to seamlessly integrate various marketing channels to create cohesive, effective campaigns that resonate with target audiences
• Experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs.
• Excellent communication and presentation skills, both written and verbal, with the ability to effectively articulate marketing strategies to stakeholders at all levels.
• Exceptional leadership skills, with a track record of inspiring and managing high-performing teams and building strong relationships across all levels of the organization.
• Passion for innovation and a willingness to embrace new marketing approaches.

Sounds like you? Click below to apply!

#LI-KS2 | #LI-Hybrid

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence-not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.