Advertising Senior Manager

At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

At GE Appliances, we're redefining the future of the home-and our brands are at the heart of that transformation. We are looking for a strategic, creative, and results-driven Advertising Senior Manager to lead advertising efforts for our Caf, Profile, and GE Appliances brands. In this highly visible, high-impact role, you'll craft compelling brand narratives, spark meaningful customer engagement, and drive growth through innovative, insight-driven campaigns across multiple channels.

This is a unique opportunity for a proven marketing leader to shape and elevate the voice of some of the most iconic and fast-growing brands in the appliance industry.

Location: This is an On-Site position based on Louisville, KY.
Position
Advertising Senior Manager
Location
USA, Louisville, KY

How You'll Create Possibilities

Strategy & Execution

• Develop and lead robust advertising strategies across traditional and digital media channels to support the growth of Caf, Profile, and GE Appliances.
• Ensure campaigns are aligned with brand positioning, business goals, and audience insights.
• Guide cross-functional alignment from concept to execution, delivering breakthrough messaging and brand consistency.

Campaign Leadership

• Write and deliver strong agency briefs, oversee creative direction, and ensure campaigns meet high-performance standards.
• Manage campaign budgets and timelines while optimizing for ROI and holding partners accountable for results.
• Analyze performance metrics and provide actionable insights for ongoing optimization.

Cross-Functional Collaboration

• Partner with Brand, Product, Sales, and Communications teams to ensure cohesive messaging and marketing synergy.
• Influence internal and external stakeholders with clear, data-backed recommendations and creative vision.

Consumer-Centric Focus

• Be the voice of the consumer throughout campaign development.
• Review and approve all advertising assets for brand alignment, legal compliance, and creative quality.

Social Media Strategy

• Oversee and drive social media for GE Profile and GE Appliances including editorial planning, content development, paid promotions, community engagement, analytics, and social listening.
• Establish and train on best practices to scale social media efforts across teams.

Agency & Talent Management

• Lead relationships with agency partners, negotiate contracts, manage usage rights, and curate talent for campaigns.
• Build a best-in-class agency roster to support brand and campaign innovation.

Team Leadership

• Directly manage one full-time employee and one intern, providing mentorship, feedback, and development support.
• Ensure team members are equipped and aligned to deliver against goals with clarity and confidence.

What You'll Bring to Our Team

Qualifications & Requirements

• Bachelor's degree from an accredited university or college (Marketing, Communications, or related field).
• Minimum 5 years of marketing, advertising, or commercial experience-agency-side experience welcome if supported by corporate account management.
• Proven experience leading large-scale advertising initiatives across multiple channels and managing campaign budgets.
• Exceptional written, verbal, and visual communication skills.
• Strong interpersonal and collaboration skills, with a demonstrated ability to influence cross-functional stakeholders.
• High attention to detail and ability to manage multiple complex projects in a fast-paced, evolving environment.
• Comfortable working with creative assets and data to drive performance.
• Willingness and ability to travel up to 15%.

Preferred Qualifications

• Advanced degree in Marketing, Business Administration, or a related field.
• Strong analytical skills with experience using data to tell compelling brand and business stories.
• Experience in talent acquisition and rights management for advertising.
• Passion for brand building and innovation in both traditional and emerging media.

#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com