Marketing Manager
Apply NowCompany: NIKSUN
Location: Princeton, NJ 08540
Description:
NIKSUN is the recognized worldwide leader in making the Unknown Known, by using the next generation technology that revolutionizes the way networks and services are secured, protected, and managed. The company develops and deploys a complete range of award-winning forensics, compliance, security surveillance and performance management solutions for applications ranging from core infrastructures to edge and branch environments.
KEY RESPONSIBILITIES:
1. Strategic planning including corporate positioning market and competitive analysis,
customer segment selection and penetration plans, and related product positioning.
2. Develop, oversee, and track the efficiency of marketing programs and communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis. Must be familiar with internet-based marketing.
3. Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.
4. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support.
5. Work with the CEO and the other executive team members to identify and develop strategic alliances and develop major customer accounts.
6. Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.
7. Build marketing campaigns from the ground up-develop strategies, execute digital marketing tactics, create engaging content, and deliver on-brand messaging that resonates with our target audience.
8. Engage with communities, leverage partnerships, and create initiatives that drive brand loyalty and grassroots engagement.
9. Set clear KPIs and measure ROI to track the success of all campaigns. Continuously optimize strategies based on analytics and performance.
10. Help shape and refine the company's brand identity, ensuring consistency across all marketing efforts.
11. Work closely with the product, sales, and customer support teams to align marketing strategies with company goals.
12. Use analytics tools to track user behavior, market trends, and campaign performance, making adjustments to drive continuous improvement.
13. Focus on driving customer acquisition through digital channels, social media, content marketing, and more.
REQUIRED QUALIFICATIONS:
1. Seven (7) years' marketing experience in comparable industries, preferably at a startup or in a fast-paced, entrepreneurial environment.
2. A hands-on, independent worker who can take the initiative and drive projects forward with minimal supervision.
3. Proven experience in building and executing marketing campaigns from the ground up, with a focus on digital marketing.
4. Familiarity with social media, SEO, PPC, email marketing, content marketing, and other digital channels.
5. Strong creativity and ability to come up with innovative marketing strategies to engage target audiences.
6. Comfort with using analytics platforms (Google Analytics, social media insights, etc.) to track performance and make data-driven decisions.
7. Demonstrated ability to manage any outsourced marketing activities (PR, corporate identity system, website, etc.).
8. Ability to build and develop a team.
9. Ability to pivot quickly, troubleshoot, and adapt strategies in an ever-changing, startup environment.
10. Comfortable working cross-functionally and collaborating with different departments, especially with sales and product teams.
11. Excellent written and verbal communication skills, with the ability to develop compelling content and pitch ideas to internal and external stakeholders.
DESIRED QUALIFICATIONS:
1. Background in B2B or SaaS marketing.
2. Familiarity with graphic design tools like Canva, Adobe Suite, etc.
3. Knowledge of event marketing and building community-driven marketing strategies
EDUCATIONAL REQUIREMENTS:
M.B.A. or equivalent degree in Marketing or Engineering required
If you are a self-driven, hands-on marketer with a passion for growth, strategy, and creating meaningful campaigns, we'd love to hear from you! Join us at NIKSUN and be a part of an exciting journey to shape the future.
NIKSUN, Inc. is an Equal Opportunity Employer.
NIKSUN, Inc. is fully committed to equal employment opportunity (EEO) and maintaining a workplace free of discrimination and harassment based on race, gender, religion, age, color, national origin, disability, sexual orientation, and other non-merit factors. All people shall be afforded equal employment opportunity at NIKSUN, Inc.
KEY RESPONSIBILITIES:
1. Strategic planning including corporate positioning market and competitive analysis,
customer segment selection and penetration plans, and related product positioning.
2. Develop, oversee, and track the efficiency of marketing programs and communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis. Must be familiar with internet-based marketing.
3. Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.
4. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support.
5. Work with the CEO and the other executive team members to identify and develop strategic alliances and develop major customer accounts.
6. Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.
7. Build marketing campaigns from the ground up-develop strategies, execute digital marketing tactics, create engaging content, and deliver on-brand messaging that resonates with our target audience.
8. Engage with communities, leverage partnerships, and create initiatives that drive brand loyalty and grassroots engagement.
9. Set clear KPIs and measure ROI to track the success of all campaigns. Continuously optimize strategies based on analytics and performance.
10. Help shape and refine the company's brand identity, ensuring consistency across all marketing efforts.
11. Work closely with the product, sales, and customer support teams to align marketing strategies with company goals.
12. Use analytics tools to track user behavior, market trends, and campaign performance, making adjustments to drive continuous improvement.
13. Focus on driving customer acquisition through digital channels, social media, content marketing, and more.
REQUIRED QUALIFICATIONS:
1. Seven (7) years' marketing experience in comparable industries, preferably at a startup or in a fast-paced, entrepreneurial environment.
2. A hands-on, independent worker who can take the initiative and drive projects forward with minimal supervision.
3. Proven experience in building and executing marketing campaigns from the ground up, with a focus on digital marketing.
4. Familiarity with social media, SEO, PPC, email marketing, content marketing, and other digital channels.
5. Strong creativity and ability to come up with innovative marketing strategies to engage target audiences.
6. Comfort with using analytics platforms (Google Analytics, social media insights, etc.) to track performance and make data-driven decisions.
7. Demonstrated ability to manage any outsourced marketing activities (PR, corporate identity system, website, etc.).
8. Ability to build and develop a team.
9. Ability to pivot quickly, troubleshoot, and adapt strategies in an ever-changing, startup environment.
10. Comfortable working cross-functionally and collaborating with different departments, especially with sales and product teams.
11. Excellent written and verbal communication skills, with the ability to develop compelling content and pitch ideas to internal and external stakeholders.
DESIRED QUALIFICATIONS:
1. Background in B2B or SaaS marketing.
2. Familiarity with graphic design tools like Canva, Adobe Suite, etc.
3. Knowledge of event marketing and building community-driven marketing strategies
EDUCATIONAL REQUIREMENTS:
M.B.A. or equivalent degree in Marketing or Engineering required
If you are a self-driven, hands-on marketer with a passion for growth, strategy, and creating meaningful campaigns, we'd love to hear from you! Join us at NIKSUN and be a part of an exciting journey to shape the future.
NIKSUN, Inc. is an Equal Opportunity Employer.
NIKSUN, Inc. is fully committed to equal employment opportunity (EEO) and maintaining a workplace free of discrimination and harassment based on race, gender, religion, age, color, national origin, disability, sexual orientation, and other non-merit factors. All people shall be afforded equal employment opportunity at NIKSUN, Inc.